The WeSC Fall 2010 Collection is Perfect for Food and Fashion Lovers Alike
Meghan Young — August 24, 2010 — Fashion
References: wesc & lifelounge
Although the WeSC Fall 2010 lookbook supposedly features some overstuffed diner patrons, I can't help but think that it looks like a case of food poisoning -- in which case we should alert the police immediately.
Showcasing a collection that is as creative as the campaign, the WeSC Fall 2010 lookbook features "checked shirts, striped hoodies and simple shift dresses – stuff that is OK to spill tomato sugo on without freaking," as Life Lounge notes. This only means great things for me as I am the resident food clutz in my circle of friends.
Showcasing a collection that is as creative as the campaign, the WeSC Fall 2010 lookbook features "checked shirts, striped hoodies and simple shift dresses – stuff that is OK to spill tomato sugo on without freaking," as Life Lounge notes. This only means great things for me as I am the resident food clutz in my circle of friends.
Trend Themes
1. Food-inspired Fashion - There is an opportunity to create a line of apparel that is inspired by food and designed for food lovers everywhere.
2. Fashion for Messy Eaters - Brands can create clothing that is specifically designed to hide stains and spills, allowing customers to enjoy their favorite foods without worrying about ruining their clothes.
3. Food-inspired Lookbooks - Fashion brands can take inspiration from the food world to create unique and eye-catching lookbooks that will stand out from the crowd.
Industry Implications
1. Fashion - The fashion industry can create food-inspired clothing that is both stylish and functional, appealing to a wide range of consumers.
2. Food and Beverage - Food and beverage companies can partner with fashion brands to create unique marketing campaigns that tap into the food lover demographic.
3. Advertising and Marketing - Advertising and marketing agencies can leverage the popularity of food culture to create campaigns that resonate with consumers and drive brand awareness.
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