Automakers are equipping car dashboard with augmented reality displays for safety
Trend - Automakers are partnering with software companies to add conceptual augmented reality features to windshields. These offer key information to the driver without taking their eyes off the road. The overlays showcase data such as current speed, remaining fuel, and route navigation assistance.
Insight - Automotive customers seek vehicles with value-adds for safety, convenience, and efficiency. Many smart vehicle features require interacting with the infotainment panel, which is inconvenient and potentially unsafe as these systems take drivers' eyes off the road. These drivers often prefer smart assistants from their mobile phones because these do not detract from their focus on road safety. Automakers are looking to improve road safety with more comprehensive hands-free services.
Insight - Automotive customers seek vehicles with value-adds for safety, convenience, and efficiency. Many smart vehicle features require interacting with the infotainment panel, which is inconvenient and potentially unsafe as these systems take drivers' eyes off the road. These drivers often prefer smart assistants from their mobile phones because these do not detract from their focus on road safety. Automakers are looking to improve road safety with more comprehensive hands-free services.
Workshop Question - What augmented reality features could improve your product or industry?
Trend Themes
1. AR Vehicle Displays - Automakers are equipping car dashboard with augmented reality displays to improve road safety and provide real-time information for drivers, creating the opportunity for further development of interactive vehicle displays.
2. Smart Drive Systems - In-vehicle infotainment systems are integrating voice assistants to allow hands-free interaction, creating opportunities for personalized and comprehensive smart assistants to provide a safe, intuitive, and convenient driving experience.
3. Metaverse-ready Road Vehicles - The rise of Metaverse experience in automotive products create opportunities for immersive and gamified experiences for long journeys, and can be used for interactive ad space and brand engagement.
Industry Implications
1. Automotive - Automakers can integrate AR technology to improve safety and in-car experiences, along with voice assistants and Metaverse engagement opportunities.
2. Software Development - Innovation in the growing AR technology and voice assistant industry is critical in developing interactive and personalized driving experiences.
3. Marketing - The booming automotive industry along with the rising Metaverse and AR technology provide many opportunities for marketing campaigns to engage with customers in innovative ways.
