The Conceptual 'MG MAZE' Celebrates Real and Virtual Worlds
Michael Hemsworth — February 27, 2023 — Autos
References: saicdesign & tuvie
The conceptual 'MG MAZE' vehicle has been designed by SAIC Design as a transportation solution that's ready to provide passengers with a video game-inspired experience as soon as they take a seat in the cabin.
The vehicle features a sofa-inspired set of seats within along with a controller and immersive display, which are all meant to emulate the experience of playing a game from the comfort of a living room. Drivers are capable of traversing city streets with the help of a 3D map that's displayed towards them via the panoramic shell, which also offers mission information and the status of their avatar.
The conceptual 'MG MAZE' vehicle imagines the gamification of transportation in response to the increasing popularity of video games to help drivers enjoy a more entertaining experience on the roadways of the future.
The vehicle features a sofa-inspired set of seats within along with a controller and immersive display, which are all meant to emulate the experience of playing a game from the comfort of a living room. Drivers are capable of traversing city streets with the help of a 3D map that's displayed towards them via the panoramic shell, which also offers mission information and the status of their avatar.
The conceptual 'MG MAZE' vehicle imagines the gamification of transportation in response to the increasing popularity of video games to help drivers enjoy a more entertaining experience on the roadways of the future.
Trend Themes
1. Gamification of Transportation - Companies can innovate by creating vehicles that gamify transportation, providing a more entertaining experience for passengers and drivers.
2. Immersive In-car Entertainment - Developing technologies that offer immersive game and media experiences can provide opportunities for companies in the automotive and entertainment industries.
3. Integration of Gaming and Driving - Opportunities exist to create products that integrate gaming and driving, offering a seamless experience for consumers who love both.
Industry Implications
1. Automotive - Companies in the automotive industry can create innovative designs inspired by gaming, offering a unique selling point for consumers.
2. Entertainment - The integration of gaming elements into vehicles can offer new opportunities for entertainment companies to collaborate with the automotive industry.
3. Technology - Opportunities exist to develop new technologies that create immersive in-car gaming and media experiences, providing new options for car buyers.
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