Channel 4 Now Lets Broadcasters Place Ads Based on Relevant Scenes
Laura McQuarrie — July 5, 2018 — Pop Culture
References: channel4 & campaignlive
British television broadcaster Channel 4 is introducing the future of TV advertisements with a new technology driven by augmented reality.
The AI advertising technology now gives broadcasters the ability to place ads from brands based on scenes that are relevant from a TV show. For instance, Channel 4 describes that "a character in a show might be seen enjoying a cup of tea and this scene may appeal to a tea brand whose ad would then be placed in the following break."
The Contextual Moments ad technology is capable of automatically identifying unique scenarios that are happening within the context of a TV program, ultimately creating greater opportunities for advertisers. As such, Channel 4 is making it possible for advertisers to buy bundled Contextual Moments in categories such as food, hot drinks, relationships or mobile phones.
The AI advertising technology now gives broadcasters the ability to place ads from brands based on scenes that are relevant from a TV show. For instance, Channel 4 describes that "a character in a show might be seen enjoying a cup of tea and this scene may appeal to a tea brand whose ad would then be placed in the following break."
The Contextual Moments ad technology is capable of automatically identifying unique scenarios that are happening within the context of a TV program, ultimately creating greater opportunities for advertisers. As such, Channel 4 is making it possible for advertisers to buy bundled Contextual Moments in categories such as food, hot drinks, relationships or mobile phones.
Trend Themes
1. Contextual Moments Ads - Using AI technology to place ads based on relevant scenes from TV shows creates new opportunities for advertisers to reach their target audience more effectively.
2. AI-powered Broadcasting - The use of AI technology in broadcasting ads opens up new opportunities for broadcasters to create innovative advertising experiences.
3. Augmented Reality Ads - The integration of augmented reality into TV advertising provides advertisers an opportunity to create more interactive and immersive ad experiences.
Industry Implications
1. Broadcasting - The use of AI technology in broadcasting provides new opportunities for broadcasters to create more effective and engaging advertising experiences for their audience.
2. Advertising - The integration of augmented reality and AI technology creates new opportunities for advertisers to create more personalized and targeted ad experiences for their audience.
3. Technology - The deployment of AI and AR technology in broadcasting and advertising provides opportunities for innovation and disruption in the industry.
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