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European Flax Linen Duvet Covers

Clean the Sky - Positive Eco Trends & Breakthroughs

These Duvet Covers From West Elm Will Elevate Your Bed Aesthetic

— January 11, 2021 — Art & Design
The European Flax Linen Duvet Cover from West Elm adds a sophisticated and understated aesthetic to any bedroom. These stunning duvets offer a muted focal point to your room and are available in a variety of colorways including Pale Lilac Melange, Frost Grey, Camo Olive, Iron Blue, Terracotta Melange, Vintage Rose, and Natural Flax, among others.

The European Linen Duvet Cover is made of premium natural flax and washed for a luxe, lived-in look. These linen sheets are beloved for their breathability, ensuring you keep cool in the summer and warm in the winter. Moreover, each duvet cover from West Elm is made in a Fair Trade Certified™ facility "with an heirloom quality you'll enjoy for years to come."

Image Credit: West Elm
Trend Themes
1. Linen Bedding - Disruptive innovation opportunity: Develop sustainable and eco-friendly bedding options using linen to cater to the growing demand for environmentally conscious and luxurious bedding products.
2. Fair Trade Certification - Disruptive innovation opportunity: Explore the use of fair trade certified facilities for manufacturing various products from clothing to home furnishings to cater to the increasing demand for ethically produced goods and to promote global sustainability.
3. Breathable Bedding - Disruptive innovation opportunity: Develop innovative techniques for manufacturing breathable bedding for customers who require comfortable sleeping experience in all weather conditions.
Industry Implications
1. Home Furnishings - Disruptive innovation opportunity: Develop eco-friendly, ethically produced, and luxurious home furnishings, including bedding, sustainable to reinforce the global shift towards sustainable living.
2. Fashion - Disruptive innovation opportunity: Explore innovative and sustainable approaches in the manufacturing process of linen and other textile products catering to the fashion industry's increasing demand for environmentally friendly and fashionable clothing.
3. Hospitality - Disruptive innovation opportunity: Develop hotel bedding options that balance comfort and sustainability to cater to the hospitality industry's increasing demand for eco-friendly products without compromising their guests' experience.
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