IKEA Renocations Generates a Personal Pinterest Board
Laura McQuarrie — May 25, 2021 — Art & Design
References: ikearenocations.jebbit & designtaxi
Knowing that people are eager to travel and discover new places for pleasure once again, IKEA teamed up with Pinterest on the IKEA Renocations quiz. The short quiz introduces users to "Yuri Tinerary," the A.I.Gent Extraordinaire and the results of the quiz give people a personalized Pinterest board to inspire people to bring refresh their home with travel-inspired decor.
The interactive experience asks people to choose between popular destinations like the beach, nature or park, as well as some of their favorite activities. In a matter of minutes, travel lovers will get a personal Pinterest board featuring IKEA products that perfectly capture the spirit of where they'd love to jet off to. This tool helps people keep their homes feeling fresh and inspiring, while tapping into a growing sense of wanderlust.
The interactive experience asks people to choose between popular destinations like the beach, nature or park, as well as some of their favorite activities. In a matter of minutes, travel lovers will get a personal Pinterest board featuring IKEA products that perfectly capture the spirit of where they'd love to jet off to. This tool helps people keep their homes feeling fresh and inspiring, while tapping into a growing sense of wanderlust.
Trend Themes
1. Travel-inspired Decor - Opportunity to create a disruptive home decor line inspired by popular travel destinations and activities.
2. Personalized Pinterest Boards - Opportunity to create more personalized product recommendations and marketing strategies using Pinterest data.
3. AI-powered Quizzes - Opportunity to create more engaging and personalized experiences for customers using AI and quizzes.
Industry Implications
1. Home Decor - Opportunity for home decor retailers to offer travel-inspired product lines and improve customer engagement using interactive quizzes.
2. Social Media - Opportunity for social media platforms, like Pinterest, to provide more personalized experiences and data-driven product recommendations.
3. AI Technology - Opportunity to expand the use of AI technology, like the A.I.Gent Extraordinaire, to other industries and applications for personalized experiences.
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