The new matchmaking model is being applied to altruistic causes
Trend - The popularity of algorithm-based matchmaking services has bled into industries related to social and environmental good, with the digital model now being used for everything from livestock breeding purposes, to those that support responsible forestry. These platforms speak to the many applications for the swipe model that Tinder has popularized.
Insight - At a time when an overwhelming amount of brand and social interactions take place online, consumers have grown accustomed to the simplicity and convenience that app-based or facilitated business models offer them. Now, consumers prefer that brands and organizations replicate the platforms they're already familiar with in order to feel motivated to engage with new content.
Insight - At a time when an overwhelming amount of brand and social interactions take place online, consumers have grown accustomed to the simplicity and convenience that app-based or facilitated business models offer them. Now, consumers prefer that brands and organizations replicate the platforms they're already familiar with in order to feel motivated to engage with new content.
Workshop Question - How could your brand incorporate the popular "swipe" model into an app for its product/service?
Trend Themes
1. Algorithm-based Matchmaking - Industries related to social and environmental good are incorporating the digital matchmaking model, creating opportunities for brands to offer consumers convenient and familiar platforms.
2. Application of Dating App Principles - Brands are playfully applying the principles of dating apps to altruistic or niche sectors, creating engaging and user-friendly ways to promote awareness and participation in these areas.
3. Custom Algorithms for Niche Pairing - Customizable algorithms are being utilized by companies to streamline matchmaking and pairing in a variety of fields, from livestock breeding to conservation efforts.
Industry Implications
1. Animal Adoption - The popularity of matchmaking platforms has also extended to the animal welfare industry, creating opportunities for unique adoption models and user-friendly interfaces.
2. Forestry and Sustainable Agriculture - Algorithm-based matchmaking can be applied to industries such as sustainable agriculture, enabling farmers to streamline the cattle buying process and improving responsible forestry by highlighting alternative resources.
3. Conservation and Breeding - Conservation and breeding efforts can be improved through customized algorithms that take into account factors such as age, genetics, and personal chemistry, creating opportunities for species management and diversity.
4 Featured, 35 Examples:
53,297 Total Clicks
Date Range:
Oct 18 — Feb 19
Trending:
Average
Consumer Insight Topics:
