Cannabis products adapt toward more luxurious offerings
Trend - With the legalization of cannabis in North American regions, not only is the access to CBD becoming more widespread, but with that, a desire for more custom, premium options is on the rise as well. The luxury cannabis space is growing as more consumers view cannabis consumption as a lifestyle.
Insight - The commodification of cannabis in the modern day means that consumers are looking for products in this space that go along with their perceived "identities." For those who are interested in North American wellness practices and the sometimes exclusionary caste-related implications they can have, cannabis and its related products are viewed as part of an upscale lifestyle.
Insight - The commodification of cannabis in the modern day means that consumers are looking for products in this space that go along with their perceived "identities." For those who are interested in North American wellness practices and the sometimes exclusionary caste-related implications they can have, cannabis and its related products are viewed as part of an upscale lifestyle.
Workshop Question - How can your brand cater to more niche consumer product categories? What elements of premiumization could you add?
Trend Themes
1. Lifestyle Cannabis Products - As the commodification of cannabis increases, there is a growing demand for cannabis-related products that cater to the upscale lifestyle of consumers
2. Modernized Cannabis Equipment - A rising demand for equipment that is both stylish and functional has led to the creation of modernized cannabis accessories such as ergonomically designed water pipes and joint-rolling aids.
3. Playful Design - To differentiate their offerings and cater to consumers with artistic flair, manufacturers are incorporating whimsical, playful designs into their cannabis paraphernalia such as John Quick's donut-shaped cannabis pipes.
Industry Implications
1. Cannabis Industry - The cannabis industry would benefit from creating premium products that tap into the sense of luxury and lifestyle branding.
2. Design Industry - Design firms and professionals with expertise in modern product design can capitalize on the growing demand for sleek, functional, and aesthetically pleasing cannabis paraphernalia.
3. Artisanal Ceramic Industry - Artisanal ceramics industry can explore opportunities in the cannabis space by creating whimsical and playful designs to tap into consumers' artistic sensibilities.
4 Featured, 32 Examples:
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Date Range:
Aug 18 — Feb 19
Trending:
Warm
Consumer Insight Topics:
