CUDDLY is a Pet Registry for Celebrations and "Just Because" Events
Laura McQuarrie — October 24, 2018 — Lifestyle
References: cuddly & prnewswire
Gift registries are often associated with weddings and baby showers but CUDDLY is helping to serve pet parents with its newly launched pet registry.
On the pet product registry, pet parents are able to put together a registry based on their pet's individual needs, personality and taste preferences. After completing a personalization quiz for one's pet, users will be able to easily curate a selection of pet products to suit different kinds of profiles like the 'Little Lux Traveler' or the 'Netflix and Chill' type of pet.
The registry is ideal for celebrating everything from pet birthdays and adoption anniversaries to major holidays and even non-occasions. Best of all, a percentage of every purchase helps to support a global animal rescue organization of the user's choice.
On the pet product registry, pet parents are able to put together a registry based on their pet's individual needs, personality and taste preferences. After completing a personalization quiz for one's pet, users will be able to easily curate a selection of pet products to suit different kinds of profiles like the 'Little Lux Traveler' or the 'Netflix and Chill' type of pet.
The registry is ideal for celebrating everything from pet birthdays and adoption anniversaries to major holidays and even non-occasions. Best of all, a percentage of every purchase helps to support a global animal rescue organization of the user's choice.
Trend Themes
1. Pet Gift Registries - Disruptive Innovation Opportunity: Expanding the concept of gift registries to include pets opens up a new market for personalized pet products and experiences.
2. Personalization for Pets - Disruptive Innovation Opportunity: Providing a personalized quiz for pets allows for tailored recommendations of products, creating a unique and engaging shopping experience.
3. Socially Conscious Shopping - Disruptive Innovation Opportunity: Incorporating a charitable aspect into pet registries not only encourages gift-giving but also supports animal rescue organizations.
Industry Implications
1. E-commerce - Disruptive Innovation Opportunity: E-commerce platforms can create specialized pet registries, offering a wide range of pet products to meet individual pet needs and preferences.
2. Pet Retail - Disruptive Innovation Opportunity: Pet retailers can collaborate with pet registries to provide personalized product recommendations and exclusive discounts for registry users.
3. Animal Welfare - Disruptive Innovation Opportunity: Animal welfare organizations can partner with pet registries to raise funds, increase awareness, and promote responsible pet ownership.
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