Walmart is Taking on Amazon With On-Site Package Pickup Sites
Justin Lam — April 11, 2018 — Business
References: businessinsider & digitaltrends
Walmart is hoping to make itself more convenient with its latest Pickup Towers that seem to be aimed at taking on Amazon. These large-scale vending machines already exist in 200 Walmarts across the US, but the retailer has decided to expand on this concept and is looking to expand to 500 locations by the end of 2018. This expansion of Pickup Towers was driven by the widespread adoption of these machines as the company noted 500,000 orders being collected from the towers since their introduction in stores.
Using the Pickup Towers is incredibly simple, as it expands online delivery options to include brick-and-mortar delivery locations. Users simply need to order, wait for an email and then pick up their item. The email, which prompts for pickup, will include a barcode ensuring that the package can only be picked up by the person who ordered it. The introduction of the new Pickup Towers will expand the carrying capacity they possess and will now allow for storage of larger purchases like televisions.
Image Credit: Walmart, Hayley Peterson
Using the Pickup Towers is incredibly simple, as it expands online delivery options to include brick-and-mortar delivery locations. Users simply need to order, wait for an email and then pick up their item. The email, which prompts for pickup, will include a barcode ensuring that the package can only be picked up by the person who ordered it. The introduction of the new Pickup Towers will expand the carrying capacity they possess and will now allow for storage of larger purchases like televisions.
Image Credit: Walmart, Hayley Peterson
Trend Themes
1. Expanding Pickup Towers - Walmart is expanding its Pickup Tower concept to 500 locations, providing a convenient on-site package pickup option for customers.
2. Brick-and-mortar Delivery Locations - The integration of Pickup Towers as brick-and-mortar delivery locations offers customers more options for receiving their online orders.
3. Increased Carrying Capacity - The upgraded Pickup Towers now have the ability to store and dispense larger purchases, such as televisions.
Industry Implications
1. Retail - The expansion of Pickup Towers presents opportunities for retailers to offer convenient on-site pickup for online orders.
2. Logistics - The integration of Pickup Towers as delivery locations introduces new logistics solutions for last mile delivery.
3. E-commerce - The introduction of Pickup Towers provides e-commerce platforms with an alternative delivery option to traditional home delivery.
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