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Apocalypse Apparel

Apocalyptic style is on the rise as brands look to pop culture for inspiration

Trend - The pop-cultural rise of apocalyptic entertainment has entered the fashion industry, with brands creating collections that are themed after an imagined apocalypse, or items that would actually be functional in the case of one. These items serve as an extension of the dystopian imagery that's currently so commonplace in reality and fantasy alike.

Insight - As the present day reality reflects for many the same dystopian imagery they often consume through books and tv shows, some people seek out forms of escapism while others lean into the idea of living in a dystopia. The latter group of consumers look for either functional products of "survival" that reflect the current social and political climate, or one that we're heading towards.
Workshop Question - How could your brand better draw from popular themes in pop-culture?
Trend Themes
1. Apocalyptic Fashion - The trend of apocalyptic entertainment has entered the fashion industry as brands create collections themed after an imagined apocalypse or survival items.
2. Dystopian Literature-inspired Fashion - Fashion brands reference dystopian literature for their clothing design and lookbooks, featuring militantly authoritative styles and propaganda-styled graphic illustrations.
3. Climate Clothing - Designers draw inspiration from disastrous events within ecological and political spheres and create functional climate clothing using futuristic metallic textures and water-repellent fabrics.
Industry Implications
1. Fashion Industry - Fashion brands create collection concepts based on a variety of trends.
2. Technology Industry - New technological advances are necessary to create innovative clothing and wearable materials.
3. Environmental Industry - Fighting climate change by utilizing technology and creating awareness is important to ensure the continuation of life as we know it.
4.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 41 Examples:
247,845 Total Clicks
Date Range:
Jan 17 — Feb 19
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Apocalyptic Pollution-Detecting Sweaters
Apocalyptic Pollution-Detecting Sweaters
Eva Sonneveld Boasts a Chic Air Pollution Detector
Designer Eva Sonneveld has potentially created one of the most innovative and fashionable air pollution detectors on the market. With her concept ‘Survival Constructions,’ she actively... MORE
Dystopian Literature Fashion Lookbooks
Dystopian Literature Fashion Lookbooks
Syndicate's Fall/Winter 2018 Shoot Has a Chilling Message
The Syndicate Original Fall/Winter 2018 taps into militantly authoritative styles and dystopian literature for its silhouette designs, as well as its lookbook photography. The popular Ukrainian... MORE
Luxurious Apocolyptic Fashion
Luxurious Apocolyptic Fashion
The New Damir Doma Collection Boasts Boldly Distressed Ensembles
The new Damir Doma collection is a blend of luxury apparel and apocalyptic fashion, for a result that’s perfectly suited to fashion-savvy survivalists. The Croatian-born designer has looks... MORE
Techno-Apocalyptic Fashion Wear
Techno-Apocalyptic Fashion Wear
Maison Margiela`s Fall 2018 Features Combat-Ready Climate Clothing
The Maison Margiela Ready-to-Wear Fall 2018 collection debuts on the runway with a chilling line up of functional climate clothing. Drawing inspiration from disastrous events within ecological and... MORE
play_circle_filledApocalyptic Apparel Collections
Apocalyptic Apparel Collections
'Unfortunately, Ready to Wear' Adresses Climate Change Via Fashion
Plenty of designers have put together apocalyptic apparel based on far-off dystopian futures but ‘Unfortunately, Ready to Wear’ is a concept collection by Luka Sabbat, Milk Studios and... MORE

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play_circle_filledChina's Environmental Impact
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Koché's Fall 2018 Boasts Silhouettes with Logoless Designs
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Distressed Rapper Apparel
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The Yeezy Season 1 Lookbook Features Stripped-Down Basics and Outerwear