LUSH is Teasing a Limited-Edition Fragrance Line
Ellen Smith — June 5, 2018 — Fashion
Lush is no stranger to expanding its offerings to please its diverse consumer base, but its latest announcement, which is teasing a limited-edition fragrance line, is leaving consumers desperate for more information.
This news was made public on the brand's Instagram account, in a post which read "something big is coming" followed by the mention of a limited-edition release. This caption accompanied a mysterious photo of body spray mist being spritzed into the air. A few days after this message was posted, the brand shared a photo of its Gorilla perfume trio, leaving consumers questioning whether the brand would be re-launching this fan-favorite product in a new formula.
Image Credit: Lush cosmetics via Instagram @lushcosmetics
This news was made public on the brand's Instagram account, in a post which read "something big is coming" followed by the mention of a limited-edition release. This caption accompanied a mysterious photo of body spray mist being spritzed into the air. A few days after this message was posted, the brand shared a photo of its Gorilla perfume trio, leaving consumers questioning whether the brand would be re-launching this fan-favorite product in a new formula.
Image Credit: Lush cosmetics via Instagram @lushcosmetics
Trend Themes
1. Limited-edition Fragrance Line - Creating limited-edition fragrance lines can provide a sense of exclusivity, drive excitement among consumers, and encourage repeat purchases.
2. Teasing Marketing Strategy - Using teasing marketing strategies can build anticipation and generate buzz around upcoming product launches, leading to increased brand awareness and customer engagement.
3. Expanding Product Offerings - Continually expanding product offerings allows brands to cater to diverse consumer preferences, attract new customers, and drive revenue growth.
Industry Implications
1. Beauty & Personal Care - The beauty and personal care industry can capitalize on the trend of limited-edition fragrance lines by creating exclusive and unique scent collections, attracting fragrance enthusiasts and collectors.
2. Marketing & Advertising - The marketing and advertising industry can leverage teasing marketing strategies to create excitement and engagement around product launches, helping brands generate buzz and drive customer interest.
3. Retail - The retail industry can benefit from expanding their product offerings, allowing them to cater to a wider customer base and meet the ever-evolving demands and preferences of consumers.
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