Spotify Created Adoptify with an Animal Shelter to Offer Music for Dogs
Laura McQuarrie — January 20, 2018 — Marketing
References: tierschutzverein-muenchen.de & adweek
Now that a study from the University of Glasgow has determined that dogs have distinctly individual preferences when it comes to music, Spotify and an animal shelter in Germany teamed up to launch 'Adoptify,' featuring music for dogs. The Adoptify website makes it possible for prospective pet owners to have themselves matched to an adoptable animal based on their shared love of music. While Gloria is a dog that is said to love hip-hop, Milow is a Jack Russel Terrier that prefers rock.
After finding a dog with similar musical interests, one may watch a video about the dog, read more information about them and hopefully, provide a loving home for their new friend.
One of the challenges with welcoming a new pet into the home is to find one that will be a suitable match for the home environment, and Adoptify offers a fun way to open the minds of potential new dog owners.
After finding a dog with similar musical interests, one may watch a video about the dog, read more information about them and hopefully, provide a loving home for their new friend.
One of the challenges with welcoming a new pet into the home is to find one that will be a suitable match for the home environment, and Adoptify offers a fun way to open the minds of potential new dog owners.
Trend Themes
1. Personalized Pet Music - The trend towards personalized music for pets can be utilized by music streaming services through partnerships with animal shelters to offer adoption campaigns like Adoptify.
2. Matching Pets with Potential Owners - Adoptify's success in matching pets with potential owners based on shared music preferences opens up opportunities for animal shelters and adoption centers to utilize technology and data in their matching processes.
3. Animal-focused Marketing Campaigns - Companies can tap into the emotional connection between people and pets by developing creative marketing campaigns, such as Adoptify, that offer a unique and personalized experience for potential customers.
Industry Implications
1. Music Streaming - Music streaming services can partner with animal shelters to offer personalized playlists and adoption campaigns like Adoptify, creating new marketing opportunities and revenue streams.
2. Pet Adoption and Care - Adoption centers and organizations can utilize technology and data in their matching processes, similar to Adoptify, to increase pet adoption rates, create better matches, and help increase pet retention rates.
3. Marketing and Advertising - By tapping into the emotional connection between people and pets, companies across various industries can create innovative and impactful marketing campaigns that resonate with pet lovers, such as Adoptify's personalized music for dogs.
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