Who You Love is a Responsible Brand Supporting LGBT Charities
Rebecca Byers — July 7, 2012 — Social Good
References: whoyoulove.org & shopwithmeaning.org
Who You Love is a Brooklyn-based, responsible fashion brand and social enterprise with a passion for pursuing equality.
The cleverly named brand is undoubtably a reference to New York City's most famous tourist t-shirt, except in the case of these tees, they "don't care who you love," a statement aligned with their view that each individual has the right to enjoy companionship with the person of their choosing.
The line features both men and women's attire in various colors and styles, ranging from tanks, tees and hoodies to other accessories. The brand has partnered up with 12 carefully selected LGBT charities to which 20% of its net proceeds are donated in their pursuit of same sex equality.
Contact Information
Who You Love website
Who You Love on Facebook
Who You Love on Twitter
Who You Love on YouTube
The cleverly named brand is undoubtably a reference to New York City's most famous tourist t-shirt, except in the case of these tees, they "don't care who you love," a statement aligned with their view that each individual has the right to enjoy companionship with the person of their choosing.
The line features both men and women's attire in various colors and styles, ranging from tanks, tees and hoodies to other accessories. The brand has partnered up with 12 carefully selected LGBT charities to which 20% of its net proceeds are donated in their pursuit of same sex equality.
Contact Information
Who You Love website
Who You Love on Facebook
Who You Love on Twitter
Who You Love on YouTube
Trend Themes
1. LGBTQ+ Supportive Fashion - The trend of incorporating messages of support for LGBTQ+ communities in fashion pieces presents an opportunity for fashion brands to disrupt the industry with a strong ethical message.
2. Charitable Fashion Partnerships - The trend of partnering with charities to donate proceeds from fashion sales presents an opportunity for brands to disrupt the industry by promoting charitable giving with every purchase.
3. Celebratory Fashion Lines - The trend of creating fashion pieces that celebrate individuality and diversity presents an opportunity for brands to disrupt the industry by promoting an inclusive message through their products.
Industry Implications
1. Fashion - The fashion industry can integrate messages of diversity, support and inclusivity to better engage consumers.
2. Charity - The charitable industry can partner with fashion brands to raise additional funds and help raise awareness of their causes.
3. Social Enterprise - Social enterprises can disrupt the fashion industry by creating a sustainable business model that not only supports a cause, but also prioritizes ethical and socially responsible practices.
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