Airbnb's Home to You Birdhouses Are Modeled After Houses
Laura McQuarrie — December 18, 2013 — World
The ‘Home to You’ campaign by Airbnb uses birds and birdhouses as a metaphor for the people that use its service and the range of accommodations it offers. Birds are creatures that are free to travel, land in new places and make nests for themselves. Inspired by these avian animals, Airbnb created ‘Birdbnb’ and designed 50 birdhouses after listings on its website.
The birdhouse designs are incredibly diverse, ranging from quaint country cottages to victorian villas and even eclectic French caravans.
The birdhouses were strung up on the branches of trees and like Aibnb, the Birdbnb birdhouses provided a temporary place for the birds to stay. As the NY Times notes, Airbnb has done minimal advertising and this “new campaign is its first, major, integrated national effort.”
The birdhouse designs are incredibly diverse, ranging from quaint country cottages to victorian villas and even eclectic French caravans.
The birdhouses were strung up on the branches of trees and like Aibnb, the Birdbnb birdhouses provided a temporary place for the birds to stay. As the NY Times notes, Airbnb has done minimal advertising and this “new campaign is its first, major, integrated national effort.”
Trend Themes
1. Shared Accomodation-inspired Birdhouses - Creating birdhouses inspired by shared accommodations offers a unique twist on traditional birdhouses and taps into the growing trend of experiential marketing.
Industry Implications
1. Hospitality - Integrating birdhouse designs into the hospitality industry can create a playful and immersive guest experience, attracting travelers who seek unique and memorable accommodations.
2. Home Decor - Incorporating shared accommodation-inspired birdhouses into home decor products presents an opportunity to tap into the trend of bringing nature-inspired elements into interior design.
3. Tourism - Developing shared-accommodation birdhouses as part of tourist attractions and outdoor installations can enhance the visitor experience and promote environmental awareness.
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