This Music Video by Great Caesar is Empowering and Uplifting
Angela Rajic — January 23, 2014 — Pop Culture
Indie Band Great Caesar released a music video (funded via Kickstarter) for its song Don't Ask Me Why, and it is a heart-wrenching video that sends an important message about love and being gay.
The video begins with the blossoming interracial romance between a young boy and girl in their teens during the 1960s. The couple is attacked by racist jocks as the girl screams for them to stop. The video then transitions to modern times and uses the previous story to bring to light the pain endured by gay teens today. In an obvious parallel, one teen is brutally beaten by jocks after finding a racial slur taped to his gym locker. Great Caesar created a moving piece of music and film that really illustrates the need to end discrimination against the LGBTQ community.
The video begins with the blossoming interracial romance between a young boy and girl in their teens during the 1960s. The couple is attacked by racist jocks as the girl screams for them to stop. The video then transitions to modern times and uses the previous story to bring to light the pain endured by gay teens today. In an obvious parallel, one teen is brutally beaten by jocks after finding a racial slur taped to his gym locker. Great Caesar created a moving piece of music and film that really illustrates the need to end discrimination against the LGBTQ community.
Trend Themes
1. Anti-discrimination Music Videos - Creating music videos that address social issues and promote inclusivity can disrupt traditional entertainment norms.
2. Empowering LGBTQ Representations - Including LGBTQ narratives in music videos can challenge societal norms and foster greater acceptance.
3. Integrating Parallel Storylines - Using parallel storylines in music videos can evoke empathy and highlight ongoing social injustices.
Industry Implications
1. Entertainment - The entertainment industry can capitalize on the demand for more socially conscious and thought-provoking content.
2. Social Activism - By partnering with musicians and artists, social activism organizations can leverage music videos as powerful tools for change.
3. Advertising - Brands can align themselves with socially relevant music videos to connect with target audiences and promote inclusive values.
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