The 'Dumb Ways to Die' App is a Playable Version of the Viral Video
Laura McQuarrie — May 21, 2013 — Tech
References: designtaxi
The 'Dumb Ways to Die' app matches the catchy viral video with the same premise -- but this time, you have the chance to save the danger-seeking characters in the video from death or serious injury.
Players can intervene to prevent unfavorable outcomes like getting too close to flesh-eating piranhas, not opening doors for psychos and moving passengers a safe distance away from subway tracks. Each new high score adds familiar characters from the game to a transit station -- but you'll be so addicted to this fast-paced, fun and frantic game, you'll collect them in no time at all.
The game is an extension of McCann Australia's campaign for Melbourne's Metro Trains -- another fun, humorous and engaging way to get the word out about safety and public transit.
Players can intervene to prevent unfavorable outcomes like getting too close to flesh-eating piranhas, not opening doors for psychos and moving passengers a safe distance away from subway tracks. Each new high score adds familiar characters from the game to a transit station -- but you'll be so addicted to this fast-paced, fun and frantic game, you'll collect them in no time at all.
The game is an extension of McCann Australia's campaign for Melbourne's Metro Trains -- another fun, humorous and engaging way to get the word out about safety and public transit.
Trend Themes
1. Death-preventing Apps - Similar apps can be developed by other industries to promote safety and prevent accidents.
2. Interactive Marketing Campaigns - Businesses can use interactive games or activities as a way to promote their product or message.
3. Gamification of Public Services - Other public services can explore gamification as a way to educate and engage the public on important issues.
Industry Implications
1. Transportation - Transportation companies can use interactive games or apps to promote safety among their passengers.
2. Education - Educational institutions can explore educational games or apps to teach students important lessons or concepts.
3. Public Health - Public health organizations can use apps or games to encourage healthy habits or promote safety measures.
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