Tetris and McDonald's Collaborate on a Cheeky Tetris Device
A cheeky Tetris device has made its debut on the Internet recently, taunting fans of the iconic game and the quick-serve restaurant. Exclusively available in McDonald's stores in China, this compact and yellow-colored gaming device surely piques the interest of collectors. To add another layer of playfulness, the product—which was designed through a partnership between Tetris and McDonald's China—is shaped like a Chicken McNugget and accordingly, arrives n a McNuggets box.
The Tetris device has an old-school interface, adding a sense of nostalgia, but nonetheless, this release may be invigorating for many. The chicken nugget-shaped gaming console boasts the essentials—control, pause, sound, and power buttons, as well as the McDonald's M logo on the bottom right of the screen which is visible when one starts playing.
Image Credit: Tetris, hypebeast, twitter
The Tetris device has an old-school interface, adding a sense of nostalgia, but nonetheless, this release may be invigorating for many. The chicken nugget-shaped gaming console boasts the essentials—control, pause, sound, and power buttons, as well as the McDonald's M logo on the bottom right of the screen which is visible when one starts playing.
Image Credit: Tetris, hypebeast, twitter
Trend Themes
1. Brand Collaborations with Gaming Companies - The success of the Tetris-McDonald's partnership suggests a potential trend for brands to collaborate with gaming companies to create new and unique products.
2. Retro Gaming Devices - The popularity of the Tetris device's old-school interface and nostalgic appeal indicates an opportunity for creating more retro gaming devices for the modern market.
3. Limited Edition Collectibles - The exclusivity of the Tetris device as a McDonald's China exclusive collectible highlights an emerging trend for limited edition branded products that cater to collectors and superfans.
Industry Implications
1. Fast Food Industry - Fast food chains like McDonald's can leverage limited edition branded products like the Tetris gaming device to drive sales and engage customers.
2. Gaming Industry - Gaming companies and platforms can expand their reach and tap into new audiences by partnering with brands to create customized gaming devices and experiences like the Tetris device.
3. Collectibles Industry - The success of the Tetris device as a collectible McDonald's item suggests a potential market for other limited edition branded collectibles in various industries, from entertainment to sports merchandise.
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