Mercari Debuts a Conversational ChatGPT-Powered Shopping Assistant
Grace Mahas — April 19, 2023 — Business
References: mercari
As ChatGPT continues to change the way we live, a new conversational shopping assistant is coming to market that will empower consumers to easily shop for second-hand items. Merchat AI is a new conversational shopping assistant, powered by ChatGPT.
Through real-time conversation, similar to interactions between a customer and a store associate, shoppers can share requests with Merchat AI and the shopping assistant will prompt customers to answer questions to help understand their particular needs – like brand, color and style. Once Merchat AI has collected enough information, it will scan the millions of listings on Mercari’s marketplace and populate tailored product recommendations within seconds.
Some of the questions that can be answered include "What should I buy my mom for Mother's Day?" and "What should I wear to a summer wedding."
Merchat AI is currently available as a beta experience on web.
Through real-time conversation, similar to interactions between a customer and a store associate, shoppers can share requests with Merchat AI and the shopping assistant will prompt customers to answer questions to help understand their particular needs – like brand, color and style. Once Merchat AI has collected enough information, it will scan the millions of listings on Mercari’s marketplace and populate tailored product recommendations within seconds.
Some of the questions that can be answered include "What should I buy my mom for Mother's Day?" and "What should I wear to a summer wedding."
Merchat AI is currently available as a beta experience on web.
Trend Themes
1. Conversational Shopping Assistants - The rise of conversational shopping assistants like Mercari's Merchat AI presents opportunities for AI-powered shopping experiences that offer tailored product recommendations and proactive customer assistance.
2. Real-time Customer Interactions - Real-time customer interactions facilitated by conversational AI platforms provide opportunities for businesses to offer personalized assistance, product discovery, and tailored recommendations at scale.
3. Second-hand Shopping - The increasing demand for sustainable and eco-friendly shopping options presents opportunities for retailers to integrate AI-powered second-hand shopping assistants like Merchat AI into their platforms and explore new revenue streams.
Industry Implications
1. Retail - Conversational shopping assistants are changing the way retailers engage with customers, providing opportunities for personalized assistance, enhanced shopping experiences, and increased customer loyalty.
2. E-commerce - The integration of conversational shopping assistants powered by AI into e-commerce platforms presents opportunities for retailers to improve sales, reduce cart abandonment rates, and increase customer engagement and loyalty.
3. Artificial Intelligence - The rise of conversational shopping assistants like Merchat AI presents opportunities for AI-powered customer service and assistance, real-time feedback, and proactive product recommendations in a variety of industries beyond retail and e-commerce.
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