Eden Grinshpan and Samantha Wasser are Launching 'Dez'
Laura McQuarrie — November 15, 2017 — Lifestyle
References: ny.eater
Samantha Wasser, co-founder of the vegan-friendly restaurant By Chloe and TV chef Eden Grinshpan are coming together to create an all-new fast-casual Mediterranean eatery by the name of 'Dez.'
Dez is set to open as of 2018 in New York City and will serve a variety of plated dishes, including vegetable mezze, vegetable bowls, pitas and shared plates, all of which take inspiration from Middle Eastern and Mediterranean cuisine. The food served at Dez will appease a growing number of consumers who are interesting in trying unique fusions of Eastern Mediterranean ingredients.
Dez is the third fast-casual restaurant that Wasser has launched with a partnering chef. As with By Chloe and the Italian-centric The Sosta, the decor at Dez is set to be fresh, youthful and appeal to a young demographic of social media users.
Dez is set to open as of 2018 in New York City and will serve a variety of plated dishes, including vegetable mezze, vegetable bowls, pitas and shared plates, all of which take inspiration from Middle Eastern and Mediterranean cuisine. The food served at Dez will appease a growing number of consumers who are interesting in trying unique fusions of Eastern Mediterranean ingredients.
Dez is the third fast-casual restaurant that Wasser has launched with a partnering chef. As with By Chloe and the Italian-centric The Sosta, the decor at Dez is set to be fresh, youthful and appeal to a young demographic of social media users.
Trend Themes
1. Fast-casual Mediterranean Eateries - Fast casual Mediterranean eateries are gaining popularity with consumers who want unique fusions of Eastern Mediterranean ingredients.
2. Plated Mediterranean Dishes - Plated Mediterranean dishes are becoming a trend in the fast-casual industry and offer an opportunity for innovative flavor pairings.
3. Youthful Fast-casual Decor - Fresh, youthful decor that appeals to young social media users is an emerging trend in the fast-casual industry and presents an opportunity for experiential dining.
Industry Implications
1. Restaurant Industry - The restaurant industry is seeing growth in the fast-casual sector as consumers seek unique culinary experiences.
2. Food Industry - The food industry is seeing a trend towards Eastern Mediterranean ingredients and flavors in fast-casual dining.
3. Hospitality Industry - The hospitality industry can benefit from the trend towards experiential dining by creating unique and Instagram-worthy spaces.
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