'The Sosta' Brings Fresh, Healthy and Authentic Cuisine to NYC
Laura McQuarrie — July 26, 2017 — Lifestyle
References: thesosta & wellandgood
There are thousands of Italian eateries that have opened over time, but The Sosta is setting itself apart as a new destination in New York City that puts a fresh, feminine spin on authentic Italian eats.
Items on the menu at The Sosta include salads, seasonal bowls, focaccia sandwiches, pastas that are made freshly in-house every day, as well as meatballs that can be ordered as sides. For those who adhere to restricted diets, some of the specialty items on the menu include zucchini noodles and gluten-free pasta.
The Sosta is a new venture from By Chloe co-founder Samantha Wasser and chef Ali LaRaia. As LaRaia puts it, "The idea came from road-tripping through Italy and being able to stop at the gas stations, called auto grills, and getting really good coffee and pasta at an affordable price."
Items on the menu at The Sosta include salads, seasonal bowls, focaccia sandwiches, pastas that are made freshly in-house every day, as well as meatballs that can be ordered as sides. For those who adhere to restricted diets, some of the specialty items on the menu include zucchini noodles and gluten-free pasta.
The Sosta is a new venture from By Chloe co-founder Samantha Wasser and chef Ali LaRaia. As LaRaia puts it, "The idea came from road-tripping through Italy and being able to stop at the gas stations, called auto grills, and getting really good coffee and pasta at an affordable price."
Trend Themes
1. Fast Casual Italian - Entrepreneurs can develop restaurants that offer authentic Italian food in an efficient, fast-casual format.
2. Health-conscious Cuisine - There is a growing demand for restaurants that cater to customers with dietary restrictions or who are looking for healthier options.
3. Feminine Branding - Creating a brand that appeals to women with a fresh, feminine spin on the traditional Italian eatery can attract a diverse demographic of customers.
Industry Implications
1. Restaurant Industry - Restaurants can innovate by offering authentic Italian cuisine in a fast, casual format, and catering to health-conscious customers.
2. Food Marketing - Marketing firms can assist restaurateurs in creating a brand with a feminine twist that appeals to a wider range of customers.
3. Food Production - Companies that are able to provide fresh, high-quality ingredients to Italian restaurants can differentiate themselves in an increasingly competitive market.
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