Tilda Swinton Sleeps in a Glass Box as a Pop-Up MoMa Exhibit
Gil Cohen — March 26, 2013 — Art & Design
References: gothamist & twentytwowords
Creating a bit of a calamity at the MoMa art museum, actress Tilda Swinton sleeps in a glass box as an art exhibition entitled 'The Maybe.'
The times and exact location of the Tilda Swinton sleeping installation are unknown, creating suspense for those who want to catch a glimpse at the napping beauty and surprise for the unsuspecting visitors. All she is doing is napping, yet crowds of people form around her, like a lion sleeping in a cage, demonstrating the bizarre obsession people have with celebrity.
Tilda Swinton sleeps in a glass box to attest that she is also an artist and a work of art and, by doing so, proves that she can create a sensation without even having to get out of bed.
The times and exact location of the Tilda Swinton sleeping installation are unknown, creating suspense for those who want to catch a glimpse at the napping beauty and surprise for the unsuspecting visitors. All she is doing is napping, yet crowds of people form around her, like a lion sleeping in a cage, demonstrating the bizarre obsession people have with celebrity.
Tilda Swinton sleeps in a glass box to attest that she is also an artist and a work of art and, by doing so, proves that she can create a sensation without even having to get out of bed.
Trend Themes
1. Pop-up Installations - Exploring the trend of temporary art installations that captivate audiences and create buzz, such as Tilda Swinton's sleeping exhibition at the MoMa.
2. Celebrity Obsession - Highlighting the ongoing fascination with celebrities and their ability to draw crowds and capture attention, as demonstrated by the gathering of visitors around Tilda Swinton's glass box.
3. Artistic Self-expression - Examining the concept of artists using their own bodies and personal experiences as a medium, showcasing Tilda Swinton's portrayal of herself as an art piece through her sleeping installation.
Industry Implications
1. Art Galleries and Museums - Opportunity for galleries and museums to explore unique and captivating installations that attract visitors and generate excitement, similar to Tilda Swinton's glass box exhibit at the MoMa.
2. Event Management - Disruptive innovation opportunity in designing and executing pop-up art installations, like Tilda Swinton's sleeping exhibition, to create memorable and captivating experiences for attendees.
3. Celebrity Culture and Entertainment - Exploring ways to monetize and capitalize on the fascination and obsession with celebrities, such as Tilda Swinton's ability to create a sensation simply by being present in a glass box.
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