Super bowl XLVI is fast approaching and with it comes the buzz surrounding a huge source of revenue for the colossal sporting events: the commercials. The phenomenon surrounding Super bowl commercials is noteworthy; the sky-high prices of those ad spots, the competition for most hilarious, and of course, the questionable controversy-driven ads. There are always a few Super bowl commercials that don't make the cut for TV, but go on to gain a ton of news coverage and Internet attention, since a "banned" ad almost always goes viral.
Over the years, there have been shock-and-awe successes, like the less discreet 'Megan Fox in a bathtub' spot, but there are also a few forgotten gems, such as the hilarious Simpsons Super Bowl ad. Super bowl XLVI is sure to be a good watch, if only for the commercials.
17 Epic Super Bowl Ads
A Look Back at the Commercials Leading Up to Super Bowl XLVI:
Rebecca Byers — Jan 26, 2012 — Lifestyle
17
Cross Marketing Super Bowl & Valentines
Victoria's Secret Covers all Bases
16
Simpsons Super Bowl Ads
Is the "Coke Hardtimes" Commercials an Epic Sellout?
15
One-Second Ads
2009 Super Bowl Commercials Will Include Minimercial From Miller High Life
14
Golden Girl Tackling
Snickers Super Bowl Ad Brings out the Badass in Betty White
13
3-D Super Bowl Commercials
Pepsi & DreamWorks Hope You Have Your Glasses Handy
12
Controversial Junkfood Ads
Doritos Banned Super Bowl Commercial Bites Off More Than it Can Chew
11
Insectified Car Spots
The Volkswagon Black Beetle 2011 Super Bowl Ad Travels to a Buggy World
10
Aging Football Endorsements
Brett Favre Pokes Fun at Himself in Hyundai 2010 Super Bowl Ad
9
Cinematic Canine Choirs
Volkswagen Bark Side Commercial is a Howling Rendition of Imperial March
8
Immortalizing Auto Ads
Hyundai Genesis Prolongs Super Bowl Buzz With Free Soundtrack Download
7
Comedian-Packed Commercials
This 2011 Super Bowl Snickers Teaser Ad Features Familiar Faces
6
Team Spirit Electrolytes
Gatorade Super Bowl Commercial Quenches the Spirit
5
Otherworldly Auto Spots
This 2011 Volkswagen Super Bowl Commercial is Forceful
4
Super Bowl Commercial Mash-Ups
Adweekdotcom Compiles All 61 Super Bowl Ads in Two Minutes
3
Gleeful Graduate Advertisements
The 2012 Chevrolet "Route 66" Super Bowl XLVI Commercial is a Hoot
2
Doctorial Super Bowl Advice
The Dr. Phil Super Bowl Commercial is Comically Advising
1
Golden Girl Facebooking
The Betty White SNL Movement Gains Momentum
Related Ideas
Fabulous Fashion Ad Campaigns
The Balmain Spring 2024 Ad Campaign Features Gisele Bündchen
Celebrity-Fronted Mobile Game Commercials
Supercell Debuts Squad Busters with an Exciting Campaign
High-Profile Brand Launch Events
NO CAP! Soda Pop is Launching with Marshmello on August 4th
Aggressive Athlete Ads
Nike Launches the Winning Isn’t for Everyone Campaign
Exclusive Olympic Beer Sponsors
Michelob ULTRA Backs Team USA at the Olympic and Paralympic Games
Halloween-Inspired Pretzel Campaigns
Snyder’s of Hanover Debuts the 'Pretzelface' Campaign
Clear In-Game Billboard Advertisements
SCS Software's Truck Simulator Uses Real-Life Advertising
LED Can Concepts
The Pepsi Smart Can Has a Flexible HD Display & Sound System
Film-Inspired Condiment Ads
GUT New York Forms the Heinz Smiles Campaign to Celebrate Joker 2
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Hug-Inspired Olympics Campaigns
Coca-Cola's Summer Olympics Campaign was Inspired by True Events
Emotional Poeticized Motorsport Campaigns
Honda Debuts the 'Unstoppable Dreams' Campaign
Ketchup Dispenser Billboards
'Smack for Heinz' Helps Fans Complete Meals with a Favorite Condiment
Athlete-Backed Shoe Campaigns
Nike Released Awaken Your Madness with International Soccer Players
Empowering Body-Confidence Sports Ads
Dove's 2024 Super Bowl Ad Will Inspire Young Girls
Football Replica Shirt Publications
Admiral Sports Launches 50 Years of the Replica Shirt
In-Game Billboard Advertising
Gameloft Enables Partners to Advertise Natively in its Games
Logo-Centric Soccer Campaigns
Apple Introduces the MLS Seasons Pass Campaign Visuals
Purposeful Consumer-Focused Campaigns
IKEA's Sleepfluencers Campaign is a Clever Way to Give Back
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Reactive Fan-Based Football Campaigns
Coors Light Launched a New 'Coors Light Coors Light' Spot
Inclusive Beauty Campaigns
The e.l.f. 'Judge Beauty' Campaign Will be Featured at Super Bowl 2024
Athletic Apparel Interactive Billboards
Gymshark Unveils the Shoplift Campaign Ahead of Sale
Humorous Payment Campaigns
Paypal's Latest Campaign Features Actor Will Ferrell
Hilarious Judicial Beauty Ads
e.l.f. Cosmetics Debuts "Judge Beauty" Campaign
Inspiring Leftover Ads
Hellmann's Mayo Cat Super Bowl Ad Uses Mayonnaise to Fight Food Waste
Seasonal Phone Booth Activations
Spotify's Q4 is Calling Urges Brands to Start Holiday Advertising
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Authenticity-Emphasizing Beer Campaigns
Firestone Walker Brewing Company Launches This is 805 Beer
Iconic Character-Inspired Campaigns
Etsy's Christmas Ad Celebrates Personalized Gifting
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Fan-Inspired Mini-Films
Battle For Heinz is a 20-Second Blockbuster Based on a Fan Tweet
Cosmetic Criminal Commercials
Elf's Cosmetic Criminals Ad is a 15-Minute True Crime Parody
Big Game Contest Ads
The TurboTax Super Bowl File Sweepstakes Gives Viewers a Chance at $1 Million
AI-Generated Holiday Soda Ads
The Coca-Cola Holidays Are Coming Ad Has Been Updated with AI
Retail-Based Pop-Star Takeovers
H&M and Charli xcx Host a Surprise Event at Times Square
Cross-Category Refreshment Campaigns
Sprite and Pringles Hot Have Teamed Up for a New Campaign
Soda Logo Rebranding Campaigns
Pepsi's New Logo Goes Across the Globe with a Bright Light Show
Futuristic Shapewear Ads
Skims' First-Ever TV Ad, Skims Lab, Stars Kim Kardashian in Every Role
Quirky Athlete-Centric Mayo Campaigns
Hellmann's New 'Mayotivations Campaign' Features Will Levis
Cross-Country Beer Trains
The Coors Light Chill Train Invites Passengers Aboard with CGI
Whimsical Uplifting Soda Campaigns
Coca-Cola Unveils It's Magic When The World Comes Together
Shoppable CPG Ads
Instacart-Powered Shoppable Video Ads are Coming to YouTube
Football-Based Chocolate Bar Campaigns
SNICKERS Presents the 'SatisFORTUNES' for NFL Fans
Confetti-Filled Snacking Commercials
Frito-Lay Launches the Taste of Super Bowl Campaign
Supersized Delivery Sweepstakes
DoorDash's Big Game Ad Shares Stuff from All the Ads with a Winner
Interactive Soccer Campaign
Michelob ULTRA Has Announced Its Largest Summer Initiative to Date
Epic Rapper-Backed Soda Campaigns
PEPSI Launched its 'Make Your Gameday Epic' Campaign
Song-Enthused Jean Collaborations
Levi's Partners with Beyoncé for the 'Reiimagine' Campaign
Humorous Automotive Campaigns
Hyundai’s 'Where Have You Been?' Ad Merges Nostalgia and Branding
Football Match Weddings
Snickers' Own Goal Competition Awarded One Lucky Football-Loving Couple
Extreme Plumping Glosses
The First-Ever NYX Big Game Ad is Dropping with an Exclusive Lip Shade
Rugged Legacy Beer Campaigns
Coors Banquet Reinvigorates Start Your Legacy Campaign
Whisky-Inspired Lipstick Shades
Fireball Debuts the Cinnamon Delight Lipstick for the Super Bowl
Hot Wing-Inspired Seltzers
Truly Hard Seltzer is Elevating Super Bowl LVIII Celebrations
Festive Advent Campaigns
Cadbury's 24 Out-of-Home Ads Represent the Countdown to Christmas
Erectile Dysfunction Medication Ads
Phoenix Wants to Help Canadian Men ‘Rise Again’
Eco-Minded Millennial Ads
Coors Seltzer's 'Call to Inaction' Campaign Aims to Save Water
Footballer-Backed Global Campaigns
Pepsi Unveils the 'Where There's a Ball There's a Way' Campaign
Connected Beer Jerseys
Miller Lite's Running of the Beer Ads Turns Fans into Walking Billboards
Interactive Beer Giveaways
Dos Equis and Drew Brees Offer Free Beers Tied to Football Strategies
Co-Branded Custom Ads
Lexus and Universal Pictures Partner for the 'Experience OZmazing' Spot
NFL Athlete-Backed Avocado Campaigns
Avocados from Mexico Partners with Rob Gronkowski
Vegas-Inspired Dining Experiences
Tost by Tostitos is an Exclusive Super Bowl Pop-Up
Gen Z Breakfast Campaigns
'Start the Day the Totino’s Way' Targets Teens Who Skip Morning Meals
Seasonal Soda Ads
Olipop's Christmas Ad Challenges Big Soda
Festive Savory Snack Ads
Frito Lay Canada is Encouraging Canadians to Leave Out Chips for Santa
Boneless Wing Ads
Whataburger Cleverly Launches Its Boneless Wings with This Ad
Streaming Service Installations
Hulu Returns to Comic-Con San Diego with its Animayhem Activation
Tailgate-Inspired RVs
Hellmann's Brings "Mayo-tivation" to Underdog Football Fans
Dramatized Caramel Candy Ads
Reese's Big Game Ad Shows Exaggerated, Relatable Reactions to Change
Chicken-Centered Campaigns
KFC Released a Campaign Called 'Believe in Chicken'
Game-Changing Pizza Promotions
DiGiorno Doinks Gives Fans Extra to Cheer for at the Super Bowl
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
Mystery-Style Holiday Ads
Waitrose Adds Mystery to the Festive Season with ‘Sweet Suspicion’ Ad
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Cookie-Twisting Commercials
The OREO Super Bowl 2024 Spot Revisits Pivotal Moments in History
Spoof Sci-Fi Beer Ads
The Liquid Death x Rebel Moon Collab Pokes Fun at Beer Ad Tropes
Time Capsule-Style Branding Campigns
Coors Light & Patrick Mahomes Present a Unique Project
Soccer Star Chip Campaigns
Lay's x Messi Chip Bags are Arriving for Soccer Season
Soccer-Inspired Mural Campaigns
Hisense Has Launched Its Beyond Glory Mural Campaign
Video Game Refreshment Campaigns
The Suntory x Super Mario Campaign is Playful
Star-Studded Phone Campaigns
T-Mobile's Ad Features Snoop Dogg, Kai Cenat, and Patrick Mahomes
Wish-Granting Beer Ads
The 2024 Bud Light Super Bowl Commercial Introduces the Bud Light Genie
Collectible Football Fan Dolls
The Barbie NFL Super Bowl Champion Doll is Limited-Edition
Artful Illusory Ads
giffgaff's Large-Scale Illusion Artwork Challenges Inattentional Blindness
Anniversary-Celebrating Storytelling Ads
The Walt Disney Company Mark Marvel's 85th Anniversary
Heist-Themed Cheese Ads
This Maxi Babybel Ad Celebrates the Cheese's Return
Empowering Car Ads
CarMax's New Ad Campaign Takes a Witty Approach
Timeless Price Commercial Re-Runs
IKEA Canada Brings Back its Iconic Start the Car Commercial
Guacamole Pizza Pairings
WHOLLE GUACAMOLE Touts Pizza and Guacamole as the Ultimate Game Day Dip
Sponsored Tailgating Events
The Popeyes x DoorDash Wing Truck Makes Game Day More Memorable
Sporty Pharmaceutical Campaigns
Advil X The NFL Join Forces to Highlight Effective Pain Relief
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Seasonal Halloween Marketing Promotions
Welch's Fruit Snacks Unveils its MVP Goals for Halloween
Retailer Football Food Ranges
The Kroger Big Game Snack Range is Being Launched for Fans
Global Soccer Partnerships
Lay's Announced as the Official Sponsor of FIFA World Cup 2026
Super Bowl-Themed Doughnuts
Pinkbox is Selling Big Game Doughnuts for the Super Bowl
Football Singer Collections
Mitchell & Ness Unveils Exclusive Apparel Collaboration with USHER
Hard-To-Read Health Campaigns
A Specsavers Campaign Encourages Movie-Goers to Check their Sight
Centenary Candy Collaborations
Butterfinger Celebrates 100 Years with the Simpsons
Thematic Athlete-Celebrating Dairy Commercials
Mengniu Recognizes Chinese Athletes with New Ad
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Cheeky Series Star Campaigns
MTN DEW Debuts a New Superbowl Ad with Aubrey Plaza
Sports Fan Advent Calendars
The Countdown to Chill Calendar Aligns with College Basketball Season
Influencer-Starring Car Commercials
Toyota's New Short Film Seeks to Resonate with Gen Z Customers
Athlete-Centric Bingo Campaigns
The 'Share Your Bingo Moment' Campaign Spotlights Olympic Legends
Football-Inspired Menswear Collections
The BOSS x NFL 2024 Capsule is Chic and Ultra-Sporty
Bizarre Soda Campaigns
Dr Pepper's Try More Weird Disrupts Life's Boredoms with Weirdness
Mini Musical Productivity Ads
Slack's The Big Meeting Takes on a Musical Number
Sports-Inspired Philanthropic Culinary Events
GANYOUth Has Announced Taste of the NFL
Empowering Mental Health Football Ads
adidas Debuts Short Film 'You Got This'
Rewritten Christmas Song Ads
Burger King UK's Hijacking Christmas Will Guide You to the Drive Thru
Celeb-Backed Refreshment Ads
The Pure Leaf Martha's Little Helper Ad Stars Martha Stewart
Playful Language App Campaigns
Duolingo is Not Taking Any Excuses to Miss Learning Lessons
Ice Cream-Inspired Superbowl Campaigns
Häagen-Dazs Aims to Connect with Younger Consumers
NFL Restaurant Promotions
Applebee's Partners with the NFL to Offer an Array of Sporty Deals
College Football Ad Campaigns
Aflac Partners with Nick Saban and Deion 'Coach Prime' Sanders
Short Film-Inspired Ads
Apple’s New ‘The Underdogs’ Ad Features Various Apple Products
Faux Santa Ad Spots
Mint Mobile's Ad Features "Greg" Who Looks a Lot Like Santa Claus
Promotional Pizza Roll Deliveries
Totino’s Pizza Rolls Can Be Ordered on Super Bowl Sunday
Football-Branded Smart Speakers
These New Amazon Echo Pop Speakers are NFL-Approved
Celebrity Super Bowl Commercials
NYX Makeup and Cardi B Debut Their First Super Bowl Commercial
Mango-Scented Newspaper Ads
Swiggy Instamart Launched a Scented Campaign in the Times of India
Free-of-Charge Live Sports Channels
The Roku Sports Channel Arrives August 12
Football-Themed Cereal Promotions
This Weetabix On-Pack Promo is Being Run with The FA in the UK
Sports-Inspired Tequila Cocktails
The 1800 Tequila x San Francisco 49ers Celebrate the Super Bowl
Large-Screen Sports Campaigns
Hisense Debuted Its Big Game, Big Screen Initiative
Comedic Groundhog Day Campaigns
Lay's Flavor for Days Campaign Taps into Groundhog Day
Football Smart Speaker Lines
Amazon Launches a Partnership with the NFL for its Echo Pops
TV Personality-Backed Promotions
Dominos Taps Simon Cowell for its New Marketing Campaign
Fandom-Exploring Sports Partnerships
NFL and Mitchell & Ness Collaborate to Spotlight Fan Stories
Rapper-Endorsed Flame Stove Campaigns
Snoop Dogg Presents Solo Stove's Blunt Marketing Campaign
Exercise Recovery Campaigns
California Almonds' National Recovery Day Kick-Starts the Offseason
Classic Ad Campaign Revivals
Seagram's 7 Crown is Reviving Old Ads for Its New Campaign
Branded College Football Series
Dr Pepper Unveils the Seventh Season Oof the Fansville Series
Grocery Store Ad Spots
Morrisons, the UK Supermarket Chain, Celebrates Its Low Pricing in This Ad
Last-Minute Gifting Ads
Uber Eats' Money Can Buy You Class Features RHoNY Stars
Decaent Super Bowl Cookies
Crumbl Released New Big Game Cookies for Super Nowl Lviii
Sports Affiliated Restaurant Campaigns
NFL Trio Star in a Official Grill + Bar Sponsor Campaign