Victoria's Secret Covers all Bases
The Victoria's Secret website crashed after rumors of Super Bowl commercials promoting the website began circulating. The TV spot officially kicks off on February 3rd and will feature model, Adriana Lima. In the commercials, the 26-year old Brazilian beauty helped kick off the "What Is Sexy?" list, the lingerie company's Valentines branding promos of which Lima is also a host.
“Valentine's Day is an important holiday for the brand, and with this year's Super Bowl being positioned so close to Feb. 14, we had a unique opportunity to use one of the year's highest rated television programs as a vehicle to launch our efforts surrounding Valentine's Day,†said CMO Jill Beraud.
The promo will continue to run until March 11 on the E! channel and will include co-hosting by other Secret angels including Karolina Kurkova and Selita Ebanks.
“Valentine's Day is an important holiday for the brand, and with this year's Super Bowl being positioned so close to Feb. 14, we had a unique opportunity to use one of the year's highest rated television programs as a vehicle to launch our efforts surrounding Valentine's Day,†said CMO Jill Beraud.
The promo will continue to run until March 11 on the E! channel and will include co-hosting by other Secret angels including Karolina Kurkova and Selita Ebanks.
Trend Themes
1. Super Bowl Commercials - Disruptive innovation opportunity for brands to leverage the large viewership and engage consumers during the Super Bowl.
2. Cross-marketing - Disruptive innovation opportunity to combine two popular events or holidays to increase brand exposure and drive sales.
3. Influencer Endorsements - Disruptive innovation opportunity for brands to collaborate with popular influencers and leverage their audience to promote products or events.
Industry Implications
1. Advertising - Disruptive innovation opportunity for advertising agencies to create memorable Super Bowl commercials and cross-marketing campaigns.
2. Fashion Retail - Disruptive innovation opportunity for fashion retailers to collaborate with influencers and launch cross-marketing campaigns for special events or holidays.
3. Broadcasting - Disruptive innovation opportunity for broadcasting companies to partner with brands and air cross-marketing campaigns during popular TV programs like the Super Bowl and Valentine's Day specials.
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