Gatorade Super Bowl Commercial Quenches the Spirit
Alex Scott — February 8, 2010 — Lifestyle
References: youtube
Not to sound too much like John Madden, but last night’s game was absolutely electrifying. Though my Colts lost, it was anyone’s game right up to the last few minutes of the fourth quarter. Two amazing teams made it last night, through unbelievable odds, and that courage and perseverance is captured here in this Gatorade Super Bowl commercial.
Though my favorite ads are the humorous ones, I do enjoy seeing the inspirational advertisements where team morale, hardship and victory are so beautifully displayed, and the Gatorade Super Bowl commercial captured all of those qualities perfectly.
Though my favorite ads are the humorous ones, I do enjoy seeing the inspirational advertisements where team morale, hardship and victory are so beautifully displayed, and the Gatorade Super Bowl commercial captured all of those qualities perfectly.
Trend Themes
1. Team Morale Marketing - Using inspirational advertisements to showcase team morale, hardship and victory can be a disruptive innovation opportunity for marketing campaigns.
2. Electrolyte Enhancement - Incorporating electrolyte enhancement into sports drinks and supplements can disrupt the industry by boosting athletic performance.
3. Performance Tracking Technology - Developing performance tracking technology that can measure and track electrolyte levels during physical activity could be a disruptive innovation opportunity for sports technology.
Industry Implications
1. Sports Drinks - The sports drink industry can utilize electrolyte enhancement to disrupt the market and improve athlete performance.
2. Marketing - Marketers can disrupt the industry by incorporating inspirational messaging around team morale and perseverance in their campaigns.
3. Sports Technology - Performance tracking technology that measures electrolyte levels in real-time can create a disruptive innovation opportunity for sports technology companies.
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