An important part of social media strategy is integrating interactivity, like social payment. This retail method involves letting people pay with a Tweet, hashtag, Instagram post or something similar. You might not get cold hard cash for your product, but you do get built-in marketing on social media and buy-in from customers.
Social payment can take a number of different forms, from letting people pay outright by mentioning your product or service in a post (like hashtag currency shops) to offering discounts depending on the number of followers the consumer has. Some brands are offering participating posters money for promotion, such as Newcastle Brown Ale's social bribing campaign. Lancome is doing social media rewards a bit differently by offering redeemable points for engaging with their various social channels.
23 Examples of Social Payment
From Internet Influencer Discounts to Hashtag Currency Restaurants:
Alyson Wyers — Dec 10, 2014 — Business
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Hashtag Currency Shops
The Daisy Marc Jacobs Pop Up Shop Will Accept Tweets as Payment
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Hashtag Currency Restaurants
The Picture House by Bird's Eye Lets You Pay with a Hashtag
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Photo-Based Retail Platforms
This Online Clothing Retailer is Using Snapchat to Sell Its Products
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Internet Influencer Discounts
The OnePiece Pop-Up Uses Social Shopping to Offer Customer Discounts
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Twitter-Powered Shopping Cranes
The Topshop Playland Pop-Up Lets Visitors Pay with a Tweet
17
Social Media-Based Shops
The Kellogg's Social Media Shop Exchanges Cereal for Instagram Photos
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Positivity-Rewarding Cafes
Marmite's Twitter Shop Treats 'Lovers' for Free, While 'Haters' Pay
15
Social Network E-Commerce
The Facebook Payment Feature is Set to Launch
14
Personalized Travel Deal Sites
Hotelied is a Travel Booking Service that Offers Custom Deals
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Post-Paying Social Networks
Bubblews Offers Paid Status Updates For People Who Post Frequently
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Social-Powered Vending Machines
The Pepsi 'Like Machine' Dispenses Sodas for Likes
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Moodboard Tool Purchases
A Pinterest Buy Button is in the Works to Make Pinned Items Shoppable
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Social Media Makeup Rewards
The Lancôme Elite Rewards Service Gives Consumers Luxury Discounts
9
Running Mileage Money
Nike Mexico's 'Subasta de Kilometros' Turns Jogging Distance Into Currency
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Social Paywall Services
PayOrShare Offers Readers a Flexible Social Currency Paywall Option
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Interactive Currency Boutiques
Special K Tweet Shop Gives You Free Food for a Friendly Post
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Customized Profile Picture Upgrades
The #PimpMyProfile Coors Campaign Upgraded User Photos
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Social Banking Apps
Barclay's Pingit App Lets Users Send Money Via Twitter
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Concierge Partnership Apps
The Uber and Zomato Partnership Wants to Bring Over Dinner
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Facebook Cocktail Discounts
Bull and Bear Steakhouse Offers Reduced Prices Based on Stocks
2
Positivity Vending Machines
The Coke Tweet Machine Charges People Based on an Attitude Test
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Purchasing Chat Apps
Facebook's Businesses on Messenger Expands the Social Service
Related Ideas
Humorous Brand Campaigns
The Ikea Rewards Program Embraces Its Late Arrival with Humor
Digital Debit Card Campaigns
Interac Introduces 'The Lost Wallet Board' Installation in Toronto
Uplifting Social Media Campaigns
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Viral Social Shopping Apps
The Claim App Helps Gen Z and Brands Authentically Discover One Another
AI Resale Apps
Croissant Debuted an Industry-First Shop Now, Sell Later Resale Experience
Advanced Social Advertising Tools
Invoca is Now Integrated with Pinterest, Snapchat, & TikTok
Cryptocurrency-Focused Payment Solutions
KuCoin Pay Offers Seamless Cryptocurrency Transactions
Affordability-Focused Game-Day Campaigns
Kroger Offers Discounts on Snacks, Beverages & Foods
Athletic Apparel Interactive Billboards
Gymshark Unveils the Shoplift Campaign Ahead of Sale
Humorous Payment Campaigns
Paypal's Latest Campaign Features Actor Will Ferrell
Gen Z-Centric Campaigns
Urban Outfitters' Shift Happens Campaign Has Three Phases
Influencer Marketing Platforms
Aspire Introduced its 'YouTube Shorts Integration'
Social Media Backup Platforms
SocialSafe™ Serves Content Creators and Fans
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Digital Creator Revenue Shifts
Newsletter Platform Beehiiv Lets Readers Set Their Own Price
AI-Backed Private Payment Solutions
TODAQ's 'TAPP' Micropayments Improves Healthcare Privacy
AI Social media Management
Social360 Offers a Streamlined Solution to Stay Ahead of the Curve
Bakery-Café Loyalty Programs
Paris Baguette Unveiled its New PB Rewards Program and Mobile App
Hydrating Outdoor Billboards
Gatorade's BPM Pay Panels Replenish Urban Athletees on the Go
Social Commerce Platforms
21 Buttons is a Social Fashion Shopping Network
Social Media App Campaigns
Snapchat Promotes Creators in a Bold Campaign Amid TikTok Uncertainty
Buy-Now-Pay-Later Pizzas
Domino's Australia Launched Afterpay to Offer More Payment Options
Personalized Ecommerce Updates
Google Shopping Introduces a 'For You' Feed for its Ecommerce App
Social Media Shopping Partnerships
YouTube Teams Up with Shopee to Launch 'YouTube Shopping'
Global Payment-Based Partnerships
Checkout.com is Enhancing Payment Options for HEYTEA
Refreshed Retail Initiatives
Target is Improving its Customer Experience Journey in 2024
Social Commerce Apps
GIST is an App-Based Social Platform for Sharing Purchases with Friends
Social Media Aggregators
Feed Page Centralizes And Shares All Your Social Media Updates
Monetizable Mobile Gaming Apps
'Playbite' Enables Players to Win Gift Cards and Prizes
Shoppable CPG Ads
Instacart-Powered Shoppable Video Ads are Coming to YouTube
Convenient Traveller Payment Solutions
UnionPay Offers Seamless Transactions in Europe
Global Fashion Promotions
E-Commerce Giant SHEIN Launches Extended Holiday Shopping Event
Global Payment Solutions
Just Wallet Secures, Low-Cost Global Payments with Revenue Share Options
Digital Currency Piggy Banks
This 'Smart Piggy' Bank Concept Upgrades a Classic
AI Promo Code Platforms
SimplyCodes Combines AI and Crowdsourcing to Test Discount Codes
Curated Live Fashion Resale
Poshmark Launches Posh Party LIVE as a New Virtual Shopping Experience
Anthropomorphic Store Campaigns
IKEA's Short Social Films Promote Its Click-and-Collect Service
Brand-Influencer Collaboration Tools
Squad Debuts a New Sponsor Button on Famous Birthdays
Social Media Enhancers
Caption Generator Provides Custom Captions, Hashtags, and Music Suggestions
Shoppable Travel Storefronts
Expedia Travel Shops Make It Easy to Book Recommended Getaways
AI Advertisement Additions
Meta Introduces a New Suite of AI-Powered Advertising Tools
Global Payment Solutions
A-Pay Starts Processing Payments in One Day With Global Reach
Micro-Influencer Marketing Services
SCREENSHOT Micro Boost Refines the Brand-Creator Experience
Digital Wallet Loyalty Solutions
Loopy Loyalty Adds Loyalty Cards in Apple and Google Wallet
Social Shopping Apps
Locker Helps Users Organize, Share, and Earn from Online Wishlists.
In-Store Audience Engagement Solutions
Social Shelf® Has a Novel Approach to Customer Engagement
Multi-Use Non-Payment Wallets
Google Wallet India Unveils an Expansion for Non-Payment Services
German Payment Expansions
Brite Introduces Instant Payments for German Consumers
Personalized Digital Payment Platforms
Mastercard One Credential Offers More Flexibility for Gen Z
Instant Retail Savings Platforms
formi by Patron Points Offers Universal Savings for Shoppers
Earned Wage Access Partnerships
Retail Merchandising Servicing Marks First Year with DailyPay
Payment Solution Apps
FSL Launches 'GMT Pay' to Empower User Earnings
Social Media Rewards Platforms
Thumzup Welcomes Hi Five Energy Drink on Its Rewards Platform
E-Commerce Advertising Solutions
Reddit is Enhancing its Reach with the New Dynamic Product Ads
Influencer-Focused Social Platforms
Later Launches an AI-Powered Social Listening Tool
Pay-What-You-Want Gaming Platforms
Humble Bundle Changes Game Distribution with Flexible Pricing
Cryptocurrency Payment Acceptance Tools
Instacoins is Partnering with Prominent Luxury Brands
Social Marketplace Updates
Instagram Launches a Marketplace to Better Connect Brands and Creators
Social Shopping Networks
Stage TEN Empowers Creators to Build Their Own Live Shopping Channel
Imaginative Shopping Platforms
Walmart Realm Shares Influencer-Curated Shopping Environments
Rewarding AI Shopping Apps
The ShopUp App Revolutionizes In-Store Shopping with AI Data
Enhanced E-Commerce Customer Services
Fluent Enhances Customer Experience for Online Shoppers
Socially Supportive Retailer Promotions
Wawa 'Buy a Kids Meal, Make an Impact' is Supportive
Web Browser-Focused Rebate Programs
Shift is Launching the Toggle Tax Rebate Program
Digital Loyalty Customer Cards
Passkit Makes Loyalty Cards for Apple and Google Wallet
Rewarding Money Apps
Shakepay Has an Innovative Reward System for Digital Currencies
Sustainable Banking Solutions
IDEMIA Unveils the GREENPAY Wallet for Sustainably Minded Bankers
App-Based Charging Payments
The Lidl Plus Rewards App Will Act as a Payment Platform for Charging
Early Wage Solutions
Tapcheck Provides On-Demand Pay Access for Employee Financial Flexibility
Restaurant Engagement Loyalty Programs
Walk-On’s Sports Bistreaux Partners with Paytronix Loyalty
Social Shopping Features
YouTube Introduces a New 'Shopping Collections' Feature for Creators
Social Media Impact Studies
Instagram Allows COS to Conduct Mental Health Research
Simplified Crypto Buying
EchoPay Simplifies Buying Memecoins with Credit Cards and Web2 Login
Accessible Online Retail Initiatives
Instacart and Walgreens Partnered to Accept SNAP/EBT Online
Travel Sector-Focused Payment Tools
Nium and HyperGuest Streamline B2B Payments in Travel
Insightful Fraud-Battling Initiatives
TPAY Addresses Fraud in Mobile Payments
Text-to-Pay Prescription Services
Emporos Patient Pay Offers a Mobile-First Experience
Short-Form Foodie Feeds
Uber Eats is Testing Out a New Vertical Feed Like TikTok and Instagram
AI Social Media Management
From Discovery to Post Scheduling – Storefries Does it All
Feel-Good Financial Campaigns
Ally Financial's Banksgiving Supports Customers in Need with Funds
Simplified Business Transaction Platforms
Aurora Payments Has Introduced a New Payment Platform
Content Repurposing Tools
Swift Share Converts Blogs into Shareable Social Media Posts in Seconds
Artist-Led Music Streaming Stores
The SoundCloud Store Lets Artists Create Their Own Merch
Rapid Refund Platforms
Reshop Helps Shoppers Get Refunds Faster
Language App Pop-Ups
Duolingo Hosted an Interactive Street Society Event in Soho
Marketing Social Advocacy Tools
Nut Tree Helps Smaller Brands Boost Their Presence
Personalized Retail Media Networks
Thrive Market Collaborates with Instacart on a New Network
Musical Social Media Channels
Snipy is a Social Network for Musicians to Connect with One Another
Group Finances-Centered Payment Apps
Tribe Money Pools is Introducing an Innovative Payment App
Influencer Management Tools
Ogilvy Offers a Safety and Risk Management Tool for Marketing Brands
Simple Creator Support Platforms
Buy Me a Beer Online Lets Creators Receive Support Via Payments
Athlete Financial Partnerships
The Shaquille O’deal Campaign Educates on Financial Freedom
Checkout-Free Convenience Systems
7-Eleven Australia Integrates a Checkout-Free Shopping System
Advanced Retail Campaign Kiosks
Freeosk and Place Exchange Partnered for Integrated Campaigns
Gamified Shopping Experiences
Browse Booster Rewards Coupons for Product Views
Digital Gifting Platforms
On Me Makes the Traditional Gift Card Experience Modern & Personal
Business Feedback Platforms
Two Cents Helps Gather Constructive Feedback for Products and Services
Effortless Group Payment Tools
Tabbit Splits Bills Easily with Payment Links Via Any Messaging App
Bill-Splitting Apps
SplitParty Helps Friends Keep Bills Fair and Organized
Expanded Cross-Border Payments
Visa Announces the Expansion of its Visa+ Program for US Customers
Creator-Focused Sales Platforms
The Leap by Thinkific Helps Sell Digital Products on Social
Efficiency-Driven Digital Ad Solutions
ShopLiftr is Revolutionizing Digital Advertising
AI-Powered Creative Services
WePost Saga Helps Businesses Enhance Their Online Social Presence
PWYW Learning Platforms
Heights Platform Introduces Flexible Pricing for Educational Content
Engaging Customer Conversion Tools
FacePop Humanizes Customer Interactions Through Video
Social Rating Platforms
Rated is a Data-Driven Social Platform for Rating Media and More
SaaS Influencer Marketing Tools
Beeing Social Launches 'Buzz Bee Buzz' for Influencer Marketing
Third-Party Coupon Providers
Instacart Taps Ibotta to Provide Customers with Digital Coupons
Secondary Social Media Features
Instagram is Rolling out the Flipside Feature On User Profiles
African Digital Wallet Platforms
Union54 Launches a New Social Commerce Platform Called ChitChat
Dynamic Interest Social Platforms
Palette Let's People Curate Their Likes However They Please
Tip-Encouraging Pizza Promotions
The Domino's You Tip, We Tip Promotion Rewards Gratuities
AI Social Engagements
PowerIn Automates Impactful Comments on LinkedIn and Twitter
Social Sticker Features
Instagram Unveils the New Sticker Features for Stories and Other Content
Comprehensive Business Loyalty Solutions
BusinessQR Helps Brands Build Customer Loyalty
Healthcare Marketing Deals
Haleon Taps Collectively to Enhance its Influencer Marketing Strategies
Social Media-Building Tools
ReplyMore Helps Small Accounts Build Their Followings Through Replies
Online Tip Collecting
Tipsme Changes the Way Individuals and Businesses Collect Tips
Video Testimonials Tools
Feedspace to Boost your Business's Credibility in the Market
Self-Service Event Promotions
Industry Dive Adds Self-Service Offerings to Include Event Promotion
Flexible Payment Features
Jifiti Has Introduced Tap Now, Pay Later™ Technology
Intellectually Stimulating Social Media
Maven Goes Back to Basics with Traditional Algorithms
Decentralized Ad Platforms
City 17 Turns Everyday Screens Into Revenue-Generating Ad Displays
Social Proof Enhancement Tools
Proofify Boosts Businesses with Compelling Content and Reviews
Elevated Social Media Visuals
SocialScreenshots Creates Stunning Visuals for Online Sharing
Referral Code Platforms
RefKid Shares Referral Codes to Unlock Rewards With Friends and Family
Digital Commercial Payment Apps
Mastercard Unveils the Mobile Virtual Card App for Businesses
Streamlined Payment Recovery Tools
'Letspay' Recovers Excess Payments Within 24 Hours
Incentive Automation Platforms
Shoutout Automates Growth with Rewards to Engage and Retain Users
In-Person Community Builders
Spon Empowers People to Build Up Their Communities
Group Expense Tracking
Paymeback.lol Does the Math So All Expenses are Even
Bill Splitting Apps
Splitit Ensures Everyone Pays Their Fair Share Without Confusion or Delays
Gamified Inspiration Networks
Dailycrowds Gamifies Social Interaction for Motivation and Insights
Travel Rewards Platforms
Hostel Hop Unites Travelers with Rewards, Insights, and Engagement
Community Social Apps
Beezle Social Keeps Users Informed Connected with Their Neighbors
Digital Cash Payment Systems
Apple Cash is Planning to Offer a Virtual Card Number in Update
Automated Social Media Creation
Postlyy Helps People Effortlessly Manage Their Socials
Comprehensive Indian Payment Tools
BharatPe Unveils the Country's First All-in-One Payment Device
Social Media Visibility Boosting
Instagram hashtags is a Free Service to Enhance Your Instagram
Income Verification Tools
Brags Space Helps Users Display Proof of Income to Build Trust