These social media food promotions make mouth-watering eats pop up in news feeds across social sharing sites. Food is one of the few things that is capable of selling itself but sometimes it can still use a boost.
Since people are likely to be distracted from work and browse social sites like Twitter, Facebook and Instagram before lunch or in the mid-afternoon when it's just about time for a snack, advertising on social media is one of the most effective ways to incite a craving.
No matter how enticing a food product is, it can be difficult to compete with the many other posts on social media sites. In order to stand out, Chipotle created a campaign that made it look like its Twitter account was hacked. This garnered a lot of attention, which was then channeled into the next phase of advertisements, which led to an interactive scavenger hunt.
21 Social Media Food Promotions
From Tweet-to-Order Eateries to Virtual Sandwich Adventures:
Laura McQuarrie — Aug 19, 2013 — Marketing
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Fast Food Sharing Initiatives
McDonald's Cups Campaign Encourages You to Linger & Enjoy Its Coffee
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Crowdsourced Candy Bar Flavors
Kit Kat 'Choose a Chunky Champion' Asks You to Pick a Favorite
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Upfront Fast Food Responses
The McDonalds Canada Photoshoot Clip Goes Behind-the-Scenes
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Social Media Feeders
Granatapet Develops a Billboard With Foursquare That Releases Dog Food
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Crowdsourced Fast Food Tees
You Could Win $5,000 With Wendy Threads T-Shirt Design Contest
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Classy Condiment Upgrades
The Heinz Ketchup Balsamic Vinegar is for More Refined Tastes
15
Home-Cooked Meal Networks
Mealku Works to Let People Barter with Home-Cooked Meals
14
Coffee Customization Challenges
Seattle's Best Coffee 'Create Your Deliciousness' Campaign
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Digitally-Encoded Desserts
QKies QR Code Icing Links the Consumer to the Baker's Virtual Message
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Interactive Currency Boutiques
Special K Tweet Shop Gives You Free Food for a Friendly Post
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Virtual Sandwich Adventures
Look for a Golden McRib in the McDonald's 'The Quest' Game
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Burger-Made Birthday Pizzas
Epic Meal Time Celebrates 2 Years with a Deep Dish Fastfood Pizza
9
Tweet-To-Order Eateries
The Twitter Cafe Takes Ordes Using Hash Tags
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Foodie-Centric Social Networks
The TableCrowd Platform Lets You Network While Dining
7
Social Media Liquor Sales
Magners Cider is the First Alcohol to be Sold on Facebook
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Food-Based Matchmaking
Lantmannen's 'Restdejting' Dating Service Uses Leftovers to Pair Up People
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Healthy Eating Networks
Foodzy Uses Social Media to Award Badges for Dining Healthy
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Social Good Photo Apps
FoodShareFilter is an Instagram Supported Filter That Profits an NGO
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Hacked Social Media Hoaxes
This Campaign Made the Chipotle Twitter Page Seem Like It Was Hacked
2
Awkward Food Picture Pranks
These YouTube Pranksters Ask Strangers for Food Pictures
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Social Media Burger Songs
This Wendy's Social Media Campaign Turns Tweets into a Love Song
Related Ideas
Multisensory French Fry Pop-Ups
The McCain Happy Frydays Café Shares an Over-the-Top Menu
Time-Stamped Dietary Items
Cycle.me Unveils 7-Eleven Limited Edition Food Products
Halloween-Inspired Pretzel Campaigns
Snyder’s of Hanover Debuts the 'Pretzelface' Campaign
Rewarding QSR Trivia Games
Chipotle Mexican Grill Has Reintroduced Its Chipotle IQ Trivia Game
College-Targeted Food Pop-Ups
Uber Hosts 'The One Shop' Across University Campuses
Uplifting Social Media Campaigns
Optimism Your Feed Helps Social Media Users Retrain the Algorithm
Ketchup Dispenser Billboards
'Smack for Heinz' Helps Fans Complete Meals with a Favorite Condiment
Digital-First Scavenger Hunts
Chipotle Opts for Influencer Marketing for its Giveaway Promotion
Naturalistic Taco Stand Campaigns
Coca-Cola Launched a Street Photography Campaign in Norway
Exercise-Themed QSR Promotions
Chipotle x Strava: The City Challenge is Arriving for the New Year
AI Food Photography Apps
MenuSnap Helps Restaurants Capture, Edit & Optimize Images
Snackable Fashion Statements
QDOBA Debuts a Bold Look at New York Fashion Week
Gourmet Snack-Focused E-Commerce Platforms
Goody's Focuses on Gourmet Popcorn and Chocolates
Gamer-Centric Fast Food Campaigns
Burger King's Gaming Campaign to Rewards “Burger-to-King” Goals
QSR Menu Billboard Campaigns
Burger King Shows Real Burger Sizes with Real Size Campaigns
Affordability-Focused Game-Day Campaigns
Kroger Offers Discounts on Snacks, Beverages & Foods
Healthcare-Supporting Burrito Campaigns
Chipotle is Giving $1M in Burritos to Healthcare Workers
Ice Cream Sandwich Pop-Ups
Chips Ahoy! Pop-Up to Serve Free Ice Cream in NYC
Content-Based Shopping Experiences
Gopuff Launches 'Recipe Hub' for Quick Meal Ideas
QSR Sandwich Shop Streetwear
Subway Introduces a Limited-Edition Line of Streetwear
Marketer-Targeted Cereal Ads
Surreal's Out-of-Home Campaign Speaks to Marketers, Not Consumers
Taco-Celebrating Promotional Campaigns
Taco Cabana Marks National Taco Day on October 1, 2024
Hands-Free Snack Dippers
Hum Hum by Heinz Helps Gamers Eat While They Play
Data-Driven QSR Campaigns
Burger King's BK Unwrapped Reveals Customers' 2024 Ordering Preferences
Social Media App Campaigns
Snapchat Promotes Creators in a Bold Campaign Amid TikTok Uncertainty
Cross-Category Refreshment Campaigns
Sprite and Pringles Hot Have Teamed Up for a New Campaign
Restaurant-Focused AI Marketing Platforms
Birdeye Strives to Help Restaurant Increase Engagement
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
Munchies-Themed QSR Menus
Popeyes Munchies Menu is Launching for a Few Days Only
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Local Restaurant Campaigns
PEPSI X Kelly Rowland Present the Local Eats Better With Pepsi Program
Food-Themed Holiday Campaigns
Kroger’s 2024 Holiday Campaign Celebrates Food and Connection
Cinematic Dance-Driven Campaigns
DoorDash's 'Your Door to More' Campaign Highlights its Offerings
Exclusive Social Shopping Snacks
Like Air is Launching Limited-Time Flavors on TikTok Shop
Viral Appetizer Gifts
The Triple Dipper Dream Collection Pays Homage to a Chili's Menu Item
Confetti-Filled Snacking Commercials
Frito-Lay Launches the Taste of Super Bowl Campaign
Supersized Delivery Sweepstakes
DoorDash's Big Game Ad Shares Stuff from All the Ads with a Winner
Empowering Self-Care Pizza Ads
Domino's New Ad Encourages Women to Give into Their Cravings
Dog-Focused QSR Campaigns
The Hot Dog on a Stick Dog Days of Summer Campaign Treats Pooches
QSR Summer Pop-Ups
McDonald's Mexico Launched a Summer-Themed Activation in Mexico
Nostalgic Sports-Focused Grocery Campaigns
Instacart Debuts a Campaign in Kansas City
AI-Powered Marketing Tools
This E-Commerce Tool Uses Customer Data to Project Reward Impacts
Restaurant Marketing Platforms
Cheff Connect Helps Restaurants Create Custom Marketing Emails
Sandwich Shop Valentine's Promotions
Subway Launches a New Valentine's Day BOGO Promotion
Simplified Content Creation
FastContent Generates Daily Social Media Posts with Just One Click
Celebratory Convenience Market Menus
7-Eleven, Inc. Launches an Array of New Food Items and Deals
Party-Ready Burger Promotions
This Shake Shack Large Order Promotion is Here for Summer
Expanded Food Delivery Apps
Instacart Partners with Uber Eats to Expand its Delivery Services
Golden Olympic Burrito Promotions
Chipotle Has Brought Back Team Chipotle for the Paris Olympics
Celebrity-Starring Super Bowl Ads
Taco Bell Recruits Doja Cat for its New Super Bowl Advertisement
Viral Grilled Cheese Burritos
Chipotle Teamed Up with a TikTok Creator to Share a Tasty Menu Hack
Gen Z Breakfast Campaigns
'Start the Day the Totino’s Way' Targets Teens Who Skip Morning Meals
Nostalgic Fast Food Campaigns
'cheeky Maccas' Celebrates Australian Summer with a Road Trip
Collectible Lunch Box Giveaways
Taco Bell is Launching a Lunch Box Giveaway with DoorDash
Cheerful Healthy Snack Campaigns
Garden Veggie Snacks' YUMbelievably Delicious is Innovative
Super Bowl Drive-Thru Commercials
Taco Bell Debuts Its Live Más Drive-Thru Cams Campaign
In-Store Audience Engagement Solutions
Social Shelf® Has a Novel Approach to Customer Engagement
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
Quirky Plant-Based Food Ads
Gosh! Food's Falafel Advertisement is Surprising
Football-Inspired QSR Rewards
Chipotle Launches its 'Extra Sunday' Offering
Homemade Food Delivery Partnerships
Grocer Sobeys Partners with Homemade Food Marketplace Cookin
Virally Inspired Virtual Menus
The Creator's Kitchen As Seen on TikTok Menu is Ever-Changing
Children's Food-Insecurity Campaigns
Subway's Never Miss A Lunch Campaign Is Set to Relaunch
Food Sample-Focused Services
TiffinStash Announces Its New Feature — Taste Drive
Late-Night Chicken Shop Pop-Ups
Bird's Eye Launched a New Range with an Exclusive Experience
Dressed-Up Breakfast Campaigns
Joe & the Juice Invites Customers to Get Chic for Breakfast
Colorful Kitchen Pop-Ups
Primal Kitchen Partners with Pintrest for a Special Initiative
Ready-to-Eat Retailer Snacks
These New 7-Eleven Menu Items are Arriving This Summer
Sponsored Post-Birth Meals
Grubhub's Special Delivery Treats New Moms to the Meal They Dreamed of
Local Eatery-Elevated Soda Campaigns
Pepsi is Running Immersive Experiences for the Super Bowl LIX
Late-Night QSR Vehicles
The Student Tour Campaign Shortens the Trip from the Club to Taco Bell
Automated Food Planning Apps
The 'Munchy' App Takes a Long-Term Approach to Diets
Familial Meal Kit Campaigns
HelloFresh, Hello Dinner Spotlights the Uniqueness of Households
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
Complimentary Fries Campaign
McDonald's Free Fries Friday Celebrates French Fry Day
Burrito Celebrity Card Applications
Chipotle Extends Its Celebrity Card to Fans on Linkedin
Socially Supportive Retailer Promotions
Wawa 'Buy a Kids Meal, Make an Impact' is Supportive
Fun-Forward Snack Campaigns
McCain Foods' 'TAST!EZ' Campaign Encourages Joy
Delivery Mishap-Inspired Campaigns
Knorr Launched its #DeliverBetter Campaign to Promote Cooking
Saucy High-Definition Screen Campaigns
Zaxby’s is Leveraging the Busy Black Friday Shopping Period
Festive Free Burger Promotions
The Shake Shack Holiday Burger Blitz Offers Free Fare with Purchase
Burger Brand Catering Menus
The Habit Burger Grill Launched a Catering Program with ezCater
Lunchtime QSR Meal Promotions
KFC Introduces a New Meal Deal for Lunchtime Patrons
Complimentary Guacamole QSR Promotions
Chipotle Extra Day Promotion Offers Free Guac on Leap Day
Gen Z-Supporting Benefit Policies
Chipotle Launches a New Benefits Program for its Gen Z Employees
Resolution-Focused Salad Promos
BrightFarms & Instacart Offered Free Salad Kits for Quitter's Day
Complimentary QSR Fries Promotions
McDonald's Free Fries Friday Deal is an App-Only Exclusive
Sponsored Tailgating Events
The Popeyes x DoorDash Wing Truck Makes Game Day More Memorable
Short-Form Foodie Feeds
Uber Eats is Testing Out a New Vertical Feed Like TikTok and Instagram
AI Social Media Management
From Discovery to Post Scheduling – Storefries Does it All
Chicken Wing Retailer Promotions
These 7-Eleven National Chicken Wing Day Promotions are Tasty
Photo-Based Calorie Trackers
Meals.Chat Can Help Individuals Track Their Calories
Content Repurposing Tools
Swift Share Converts Blogs into Shareable Social Media Posts in Seconds
Marketing Social Advocacy Tools
Nut Tree Helps Smaller Brands Boost Their Presence
Munchies-Themed Holiday Promotions
Cheba Hut Nugsgiving Celebrates the Brand's Sandwiches
First-Taste Burger Boxes
McSpicy x Frank's RedHot Released "the Hottest Drop"
Personalized Retail Media Networks
Thrive Market Collaborates with Instacart on a New Network
Taco-Based Reward Promotions
Taco John’s Marked National Taco Day This Year
Frozen Pizza-Centered Campaigns
Dr. Oetker Debuts the Frozen Pizza Publicist Campaign
Social Media Salad Promotions
Yuri Lamasbell Promotes El Pollo Loco's Double Chopped Salads
Snacking Mishap Campaigns
The Other Hand by Cheetos Shows Snackers Who Refuse to Put the Bag Down
Appetizer-Themed Holiday Campaigns
Summer Fresh® Debuted 12 Days of Appetizer Recipes
TV Dinner Restaurants
TV Dinners for U Serves Meals to Enhance the Streaming Service Experience
Revived Decade-Themed QSR Menus
This New Taco Bell Menu Has Five Nostalgic Offerings
Food Holiday Calendars
Food Holidays is Celebrating National Days for Foodies
Pizza Guacamole Dip Giveaways
WHOLLY GUACAMOLE Debuts a New Campaign in Time for Game Day
Tiered Restaurant Rewards
Chopt Enhances its Rewards Program and Secures an Influencer Partnership
Seasonal Street Food-Inspired Menus
Taco Cabana Street Food Fest Features Ample Food and Drink
Curated Meal-Time Videos
BingeAndEat Curates Youtube Videos to Enjoy While You Eat Effortlessly
Prepackaged Street Food Sandwiches
The Urban Eat Urban Street Range Has Three Options
Promotional Pizza Roll Deliveries
Totino’s Pizza Rolls Can Be Ordered on Super Bowl Sunday
Seasonal Mexican Cuisine Promotions
These Pancheros Promotions Will Kick Off December
Mango-Scented Newspaper Ads
Swiggy Instamart Launched a Scented Campaign in the Times of India
Tasty Nutritious Snack Campaigns
ALOHA Launches the Deliciously Satisfying Campaign
Automated Social Media Posting
PosterGPT Uses AI to Post the Latest News Stories to Your Feed
Cheeky Tortilla Chip Campaigns
This SimplyProtein Campaign Will Appear on Digital Platforms
Brand-Aligned Graphics
Bento Highlights Lets Users Craft Polished, Professional-Looking Graphics
Special Lunchtime Date Promotions
Panera Spotlighted Its Bagel Sandwiches for Valentine's Day
Individual Nugget QSR Campaigns
The McDonald's Chicken McNuggets of Love Promotion is Celebratory
Grab-and-Go Hot Food Services
The Onvo Food on the Fly Program Prioritizes Time Savings
Online Menu Platforms
Menuzet Transitions Paper Menus to Digital Alternatives
Comforting QSR Menu Promotions
Popeyes Sunday Scaries Menu Supports Students and Professionals
Connective Foodie Apps
Letslicious is a Foodie Social Media App Connecting Likeminded People
Streetstyle Flavor Campaigns
Old El Paso's Turn It Up Entices Gen Z to Try Its Street Vibes Range
Video Game-Inspired QSR Promotions
Chipotle Customers Can Now Earn Tekken 8 Rewards with Purchase
Foodie Social Platforms
DineIT is A Social Network for Food Lovers, Bookings, and Restaurant Promo
Food Show Finders
TVFoodMaps Discovers Restaurants Seen on Your Favorite Food Shows
Personalized Newsletter Briefings
Digest Aggregates News from Social Sites to Create Daily Updates
Subtle Marketing Pop-Ups
FOMO Nudge Encourages Users to Buy with Subtle Pop-Ups
Streaming Music Pack Promotions
Rustlers Debuts a New Boost Your Burger Initiative with Spotify
Year-Long Professional Content Calendars
Content Squeezy Provides Social media Ideas
Self-Service Event Promotions
Industry Dive Adds Self-Service Offerings to Include Event Promotion
AI-Generated Social Ad Copy
the M1-Project Helps Business Owners Convert Using Social Media
Elevated Social Media Visuals
SocialScreenshots Creates Stunning Visuals for Online Sharing
New Year Sandwich Promotions
This Urban Eat On-Pack Promo Offers Hundreds of Prizes Up for Grabs
Food-Based Video Platforms
FoodVid Describes Itself as "The TikTok for Food"
Streamlined Meal Planning Apps
Foodpot Helps with Meal Planning and Recipe Discovery
Social Media Visibility Boosting
Instagram hashtags is a Free Service to Enhance Your Instagram
Burger Restaurant Rewards Apps
Hat Creek Introduces a New Menu Item and a Dedicated App
Personalized Content Discovery Tools
Bread Allows Users To Discover Social Content and Save it