WHOLLY GUACAMOLE Debuts a New Campaign in Time for Game Day
Grace Mahas — January 30, 2024 — Marketing
References: prnewswire
The WHOLLY® GUACAMOLE brand, recognized as America's No.1 refrigerated guacamole, has introduced a unique combination for this year's Big Game: pizza and guacamole. According to a recent survey commissioned by the brand, although 74% of consumers are likely to eat guacamole and 91% are likely to eat pizza during the Big Game, 83% have never tried pairing these two popular foods together. To explore this unusual combination, WHOLLY® GUACAMOLE is giving 250 fans in Kansas City, MO and San Francisco, CA the opportunity to enjoy free pizza and guacamole deliveries.
The survey also revealed that a majority of consumers are open to experimenting with their food, and many are interested in trying the guacamole and pizza pairing. To further encourage this culinary exploration, the brand is hosting a giveaway where participants can win free WHOLLY® GUACAMOLE product for a year, and residents of the cities represented in the Big Game have a chance to win free pizza and guac for the game day. Additionally, DoorDash customers can benefit from a special offer related to WHOLLY® GUACAMOLE products.
WHOLLY® GUACAMOLE products are made with 100% hand-scooped Hass avocados and are available in various flavors, including classic, chunky, and spicy. This ready-to-eat guacamole provides a convenient option for football fans and snack lovers alike.
The survey also revealed that a majority of consumers are open to experimenting with their food, and many are interested in trying the guacamole and pizza pairing. To further encourage this culinary exploration, the brand is hosting a giveaway where participants can win free WHOLLY® GUACAMOLE product for a year, and residents of the cities represented in the Big Game have a chance to win free pizza and guac for the game day. Additionally, DoorDash customers can benefit from a special offer related to WHOLLY® GUACAMOLE products.
WHOLLY® GUACAMOLE products are made with 100% hand-scooped Hass avocados and are available in various flavors, including classic, chunky, and spicy. This ready-to-eat guacamole provides a convenient option for football fans and snack lovers alike.
Trend Themes
1. Pizza-guacamole Pairing - The WHOLLY® GUACAMOLE brand is introducing the unusual combination of pizza and guacamole, tapping into the interest of consumers looking to experiment with their food.
2. Culinary Exploration - The survey revealed that consumers are open to trying new food combinations, creating an opportunity for brands to offer unique and innovative culinary experiences.
3. Convenient Ready-to-eat Snacks - WHOLLY® GUACAMOLE products provide a hassle-free snack option for football fans and snack lovers, meeting the demand for convenient and tasty ready-to-eat options.
Industry Implications
1. Food and Beverage - The food and beverage industry can capitalize on the growing trend of unconventional flavor pairings by introducing unique and adventurous food combinations to attract consumers.
2. Snack Manufacturing - Snack manufacturers have an opportunity to tap into the demand for ready-to-eat snacks by offering convenient and delicious options like WHOLLY® GUACAMOLE products.
3. Food Delivery Services - Food delivery services like DoorDash can collaborate with brands like WHOLLY® GUACAMOLE to provide special offers and promotions that entice customers to explore new flavor combinations.
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