This Campaign Made the Chipotle Twitter Page Seem Like It Was Hacked
Laura McQuarrie — July 26, 2013 — Marketing
If you were following the Chipotle Twitter page on the 21st of July, you would have noticed some strange activity on its feed. The unusual tweets sent out made it seem that the main Chipotle Twitter account 'ChipotleTweets' was hacked.
Tweets included strange messages like "Mittens13 password leave" and "end twitter," making it seem as if someone who had never used the social sharing site before had gotten a hold of the account.
However, this was a cleverly executed promotional campaign for Chipotle's 20th anniversary, initiating a scavenger hunt for a "puzzle about the ingredients Chipotle uses to make guacamole." The hoax was entirely planned-out and since the tweets on the Chipotle Twitter page were so out of the norm, it was quite effective at generating attention.
Tweets included strange messages like "Mittens13 password leave" and "end twitter," making it seem as if someone who had never used the social sharing site before had gotten a hold of the account.
However, this was a cleverly executed promotional campaign for Chipotle's 20th anniversary, initiating a scavenger hunt for a "puzzle about the ingredients Chipotle uses to make guacamole." The hoax was entirely planned-out and since the tweets on the Chipotle Twitter page were so out of the norm, it was quite effective at generating attention.
Trend Themes
1. Social Media Hoaxes - A trend of brands using social media hoaxes as a clever promotional campaign to generate attention.
2. Clever Marketing - A trend of brands using cleverly executed marketing strategies to engage and surprise their audience.
3. Interactive Promotions - A trend of brands using interactive promotions such as scavenger hunts to create buzz and increase brand awareness.
Industry Implications
1. Food and Beverage - The food and beverage industry can leverage social media hoaxes to create unique and engaging marketing campaigns.
2. Advertising and Marketing - The advertising and marketing industry can explore the use of clever marketing strategies to captivate audiences and generate buzz.
3. Technology and Social Media - The technology and social media industry can develop tools and platforms that enable brands to create interactive and immersive promotional experiences.
2.7
Score
Popularity
Activity
Freshness
