Yuri Lamasbell Promotes El Pollo Loco's Double Chopped Salads
Katherine Pendrill — August 18, 2024 — Marketing
References: qsrweb & globenewswire
Following a series of successful collaborations, El Pollo Loco has tapped content creator Yuri Lamasbella once again for its new Double Chopped Salads campaign.
A first-of-its-kind partnership, El Pollo Loco has appointed Lamasbella as the Kreative Director for the Double Chopped Salads campaign launch. The role will have Lamasbella develop fresh and creative TikTok content for the brand's latest better-for-you menu offerings. As Jill Adams, Chief Marketing Officer for El Pollo Loco, explains, "This collaboration is yet another proof point of how we harness the power of social media and culture to engage with our fans in new ways."
The tasty new Double Chopped Salads menu includes the Classic Double Chicken Chopped Salad, which features a double portion of the brand's citrus-marinated, fire-grilled chopped chicken breast, the Classic Double Baja Shrimp Chopped Salad made with a double portion of Baja shrimp, and the Street Corn Double Chicken Chopped Salad featuring savory roasted corn. There's also the exclusive new Kreator Chopped Salad, which is served with a kravable cilantro dressing on top.
Image Credit: El Pollo Loco
A first-of-its-kind partnership, El Pollo Loco has appointed Lamasbella as the Kreative Director for the Double Chopped Salads campaign launch. The role will have Lamasbella develop fresh and creative TikTok content for the brand's latest better-for-you menu offerings. As Jill Adams, Chief Marketing Officer for El Pollo Loco, explains, "This collaboration is yet another proof point of how we harness the power of social media and culture to engage with our fans in new ways."
The tasty new Double Chopped Salads menu includes the Classic Double Chicken Chopped Salad, which features a double portion of the brand's citrus-marinated, fire-grilled chopped chicken breast, the Classic Double Baja Shrimp Chopped Salad made with a double portion of Baja shrimp, and the Street Corn Double Chicken Chopped Salad featuring savory roasted corn. There's also the exclusive new Kreator Chopped Salad, which is served with a kravable cilantro dressing on top.
Image Credit: El Pollo Loco
Trend Themes
1. Influencer-led Food Campaigns - This unique partnership with a social media influencer serves as a model for how brands can innovate in their marketing strategies.
2. Interactive Social Media Content - Developing custom content specific to platforms like TikTok highlights the shift towards more engaging and platform-specific promotional methods.
3. Health-conscious Menu Innovations - By introducing better-for-you menu options, brands can cater to the growing consumer demand for health-focused dining experiences.
Industry Implications
1. Fast-casual Dining - The collaboration emphasizes how fast-casual chains can revitalize interest through creative marketing partnerships.
2. Digital Marketing - This case illustrates the effectiveness of leveraging influencer relationships to drive digital engagement and brand recognition.
3. Health and Wellness - The spotlight on nutritious food offerings can meet the increasing consumer preference for healthier dining choices.
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