Conducting a social media contest is one of the easiest ways possible to get people engaged about your content — who doesn’t like winning prizes?
If your business or brand is new to a particular social network, hoards of followers don’t typically accumulate overnight, but the key is to make your presence known. Introducing your brand with a social media contest is a great way to boost your numbers, since asking fans to "like" or follow for the purposes of a contest rewards both parties.
Social media contests can range from a simple action required on one platform, like a rewteet on Twitter, or be as complex as a multi-network contest that will reward participants with more entries for more interactions. Due to the nature of social media, it doesn’t take long for the word to get out and winners can’t help but share their excitement.
44 Social Media Contest Ideas
From Brainy Twitter Contests to Short Social Film Festivals:
Laura McQuarrie — Dec 17, 2013 — Social Media
42
Social Media Kissing Contests
The MARTINI Kisser Casting Campaign Seeks a "Kissing Specialist"
41
Crowdsourced Model Casting
'I am Levi's' Instagram Campaign Searches for Next Star
40
Crowdsourcing Design Duos
Heineken Limited Edition Design Challenge Chooses Paired Concepts
39
iPhone Photo Competitions
The 'Creative Boost' iPhoneography Contest Lets You Show Your Skills
38
Crowdsourced Candy Bar Flavors
Kit Kat 'Choose a Chunky Champion' Asks You to Pick a Favorite
37
Audacious Road Trip Contests
Jeep's '30 Miles of Freedom' Contest Drives Adventurers to Win
36
Photo-Fueled Car Competitions
The Mercedes-Benz' 'Take the Wheel' is a Competition for Instagram
35
Crowdsourced Men-Rating Apps
Lulu Lets You Comment and Fact-Check on Boys Via Mobile
34
Chapstick Cap Design Challenges
Nivea 'Kiss of Style' Contest Lets Fans Express Their Creativity
33
Plane Portrait Competitions
KLM Royal Dutch Airlines is Painting Their Planes With Your Portrait
32
Car-Pinning Advergames
Volkswagen Street Quest Game Requires Fans to Pin Autos in South Africa
31
Social Media Donut Campaigns
Dunkin Donuts Facebook Contest Gives Winner a Times Square Billboard
30
Crowdsourced Fast Food Tees
You Could Win $5,000 With Wendy Threads T-Shirt Design Contest
29
Social Media-Powered Raffles
The 'Twombolr' Twitter Raffle Lets Contestants Enter with a Tweet
28
Automaker Photo Contests
Win a Ford Fiesta by Entering the Fiestagram Campaign
27
Existential Art Contests
The DeviantArt Inception Comic Book Art Contest is Exciting
26
Immersive Makeup Challenges
Revlon Expression Experiment Engages Via Beauty Activities & Contests
25
Cycle-Winning Photo Contests
Holt Renfrew ‘Find a Bike’ Contest Sends You on a Scaveng
24
Tenacious Button-Pushing Contests
The Swatch Israel Facebook Contest Idea Challenges Watch-Lovers
23
Search Engine Creativity Challenges
Google Search Caption Contest Seeks Humor & Insight
22
Mariachi Band Campaigns
The Doritos 'Join the Tour' Social Media Contest is Musical
21
Crowdsourced GPS Maps
'Streetview Updating by Hertz' Places Google Cameras on Rental Cars
20
Vintage Design Challenges
ModCloth 'Make the Cut' Contest Seeks Talented Fashion Designers
19
Social Media Challenges
The Jeep Poland Campaign 'Jeep-In' Game is a Success
18
Photo-Sharing Contests
The Jetsetter 'Pin it to Win it' Campaign is Spreading like Wildfire
17
Fantasy-Fulfilling Contests
Corona Extra and MTV Launch 'Experience the Extraordinary' on Facebook
16
Shampoo-Branded Baseball Competitions
Head & Shoulders 'Mane Man Challenge' Features MLB All Stars
15
Inhibited Country Contests
Carlsberg Unbottle Yourself App Asks People from Sweden to Loosen Up
14
Aquatic Creature Contests
The 'Great White Shark Cage Diving Hotspots of the World' Video is Sweet
13
Couture-Styling Contests
Win Clothes For SS11 with the Shopping Forecast
12
Global Technology Challenges
Microsoft Imagine Cup 2012 Helps World Solve Toughest Problems
11
Extreme Sports Crew Contests
Record Epic Skills for Nike's 'The Chosen' Facebook Campaign
10
Viral Vacation Contests
Tweet '12 Days of Luv' to Win $1000 Gift Cards with Southwest Airlines
9
Drink-Creating Challenges
Make Your Own Drink With VITAMINWATER Enhanced Water 'Flavour Creator'
8
Designer Social Photo Challenges
Bottega Veneta New Exposure Contest Searches for New Talent
7
Music Video Car Contests
Toyota 'Outsmart Shout Out' Campaign Creates a Pop Video for Fans
6
Mobile Short-Film Contests
Get the Chance to Make Your Own Movie With Nokia Shorts 2011
5
Facebook Granny Car Contests
Grandma Hilda Grants Winner Her Buggy if They Can Find Lost Keys
4
Online Game Show Contests
'YouAreTV' Gives Users the Opportunity to Connect and Compete
3
Cleanser Emblem Contests
Axe Nation Flag Campaign Asks You to Be Creative
2
Grant-Giving Video Awards
The DoGooder Non-Profit Video Awards Have $10,000 Prizes
1
Brainy Twitter Contests
Tippie College of Business Offers Full Scholarship for Best Tweet
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AI Social Caption Generators
Submagic Can Create Compelling Captions in Minutes
Collaborative Daily Word Games
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Instagram Entices Users with Hidden Games in Their DMs
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Take Creates Real Life Interactions Through a Social Network
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Branded Sweepstakes Campaigns
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'Get Inspired' Offers Digestible Snippets of Content
Promotional Computer Peripheral Giveaways
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Child-Centric Online Safety Campaigns
Wondershare FamiSafe Engages Parents with a Contest
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Invite.Social Manages Event RSVPs and Invitations with Elegance
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