Google Search Caption Contest Seeks Humor & Insight
Katherinev123 — December 23, 2011 — Marketing
References: googleinsidesearch & googleblog.blogspot
If you're creative and have a knack for captions, then enter the Google search caption contest, which is looking for the most funny, clever and insightful captions to go with a series of cartoons.
Udi Manber, Google's VP of Engineering and Cartoons, posted on Google's blog that he has always loved New Yorker-style cartoons and so the search engine giant is on a quest to "connect Google search and cartoons." With the help of artists such as Matthew Diffee, Emily Flake and Jim Woodring, Google has released a set of cartoons comprising characters in funny situations. The Google search caption contest asks people to submit what they think the characters are "searching" for in each cartoon. Submitted captions will appear on the contest page's website, and participants can also vote on the captions they like best.
Udi Manber, Google's VP of Engineering and Cartoons, posted on Google's blog that he has always loved New Yorker-style cartoons and so the search engine giant is on a quest to "connect Google search and cartoons." With the help of artists such as Matthew Diffee, Emily Flake and Jim Woodring, Google has released a set of cartoons comprising characters in funny situations. The Google search caption contest asks people to submit what they think the characters are "searching" for in each cartoon. Submitted captions will appear on the contest page's website, and participants can also vote on the captions they like best.
Trend Themes
1. Crowd-sourced Caption Contests - Businesses in creative fields can leverage the power of crowdsourcing to generate engaging content and increase brand affinity.
2. Search-related Art Initiatives - Innovative companies can explore the synergy between search engines and art to create new collaborations and boost brand recognition.
3. Social Media Competitions for User-generated Content - Organizations can use social media platforms to launch contests for user-generated content that promote audience engagement and expand brand reach.
Industry Implications
1. Advertising and Marketing - Companies in the advertising and marketing industry can utilize the trend of crowd-sourced caption contests to foster brand awareness and audience involvement.
2. Tech and Internet - Tech and internet-based firms can collaborate with artists and other creatives to explore the potential for search-related art initiatives.
3. Entertainment and Media - Organizations in the entertainment and media industry can leverage social media competitions to boost audience participation and create buzz around new content releases.
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