Dunkin Donuts Facebook Contest Gives Winner a Times Square Billboard
Jonathon Brown — December 7, 2012 — Special
References: dunkindonuts & mashable
This New Year’s Eve, you could be in Times Square staring up at a huge billboard with your face on it if you win the Dunkin Donuts Facebook contest.
That’s right, the donut shop chain is asking customers to send them a photo or video wishing your loved ones and relatives a happy New Year. The submissions will be separated into two categories: one for photos and one for videos. However, the criteria for the winning submission is not provided so customers are encouraged to be as creative and engaging as their imagination permits.
Two grand prize winners (one from each category) will be chose and given their own billboard in Times Square on New Year’s Eve. They will also receive two round trip travel certificates courtesy of JetBlue.
That’s right, the donut shop chain is asking customers to send them a photo or video wishing your loved ones and relatives a happy New Year. The submissions will be separated into two categories: one for photos and one for videos. However, the criteria for the winning submission is not provided so customers are encouraged to be as creative and engaging as their imagination permits.
Two grand prize winners (one from each category) will be chose and given their own billboard in Times Square on New Year’s Eve. They will also receive two round trip travel certificates courtesy of JetBlue.
Trend Themes
1. User-generated Marketing - The Dunkin Donuts Facebook contest highlights the trend of businesses utilizing user-generated content to engage customers and create a sense of community.
2. Social Media Contests - The contest demonstrates the trend of businesses leveraging social media platforms to run interactive and viral campaigns, increasing brand visibility and customer engagement.
3. Experiential Advertising - The opportunity to have their own billboard in Times Square provides an example of the trend of businesses using unique experiences as a form of advertising to create memorable moments for customers.
Industry Implications
1. Food and Beverage - The Dunkin Donuts Facebook contest showcases how food and beverage companies can leverage social media campaigns to generate buzz and increase brand awareness.
2. Travel and Hospitality - By offering travel certificates as part of the prize, the contest presents an opportunity for the travel and hospitality industry to partner with businesses to reach a wider audience and attract potential customers.
3. Advertising and Marketing - The campaign highlights the innovative ways in which the advertising and marketing industry can create unique experiences for customers, such as having their own billboard in a high-profile location like Times Square.
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