Marketing, tourism, entertainment or social good are just a few of the reasons people love to organize and participate in scavenger hunts. The beauty of these city-wide hunts often means that people are challenged to explore a totally new area, or see a familiar territory in a completely new light. Although you can't be misled with a treasure map where "X" marks the spot, many modern scavenger hunts are now being set up with beacon technology and apps to streamline discovery and prevent people from getting completely lost.
As much as it's fun to get out and explore any city, many brands are also tapping into digital technology and virtual worlds to simulate the excitement of the hunt with social media, the Internet and augmented reality.
23 Entertaining Scavenger Hunts

23
Social Media Money Hunts
The Hidden Cash Toronto Twitter Scavenger Hunt Captivates Canadians

22
Foodie Scavenger Hunts
The Austin Food Crawl Gives SXSW Visitors a Taste of the Texan City

21
Golden Pizza Ball Promotions
Pizza Express Celebrates 45 Years of Dough Balls with Gold Versions
20
Scented Scavenger Hunt Campaigns
The Valentino Valentina Fragrance Campaign Shot in Romantic Rome
19
Social Media Cash Hunts
Twitter User Hidden Cash is Anonymously Hiding Cash for Players to Find
18
Social Media Scavenger Hunts
Selena Gomez is Promoting Her Adidas NEO Line Interactively Online
17
Beacon Treasure Hunts
Australia's Bendigo Marketplace Hosts Hi-Tech Family Scavenger Hunts
16
Social Scavenger Hunt Stunts
The Peugeot Pinterest Puzzle Campaign is Creatively Engaging
15
City Scavenger Hunt Apps
The Knit App Lets You Leave Secret Location-Based Messages for Friends
14
Augmented Reality Scavenger Hunts
REI 'Find Out NYC' App Rewards Prizes for Customer Interaction
13
Immersive Urban Scavenger Hunts
The '13 Portals' Project Merges Art and Tech for an Unusual Hunt
12
Anime Monster Scavenger Hunts
This Google Maps App Lets You Find and Catch Pokemon
11
Interactive Virtual Scavenger Hunts
Cern Computing Centre Added a Twist to Its Indoor Google Maps
10
Video Scavenger Hunts
The Staff of Trend Hunter Compete in a City Wide Search Challenge
9
Spirited Scavenger Hunts
Goose Island Beer Co.'s Wild Goose Chase is a City-Wide Search for Prizes
8
Online Soccer Scavenger Hunts
This World Cup 2014 Campaign by Adidas and Google is Interactive
7
Chair-Scavenging Campaigns
The Seat Promotion by Heineken Initiates a Race for Wembley Tickets
6
Scavenger Hunt Subscription Campaigns
Find the Hidden Treasure Chest First to Get Dodo Magazine
5
Movie Trailer Scavenger Hunts
The New Campaign for the Dark Knight Rises is Interactive
4
Amusement Park Beacons
Canvas' Crowd Management Beacons Aim to Reduce Theme Park Lines
3
Social Media Scavenger Hunts
Twitter Guides Participants in the ‘Key to Strong’ Challe
2
Lyrical Scavenger Hunts
Fans are Searching Libraries for Lyrics from the New Coldplay Album
1
Search Engine Scavenger Hunts
The Gregory Brothers 'Wikiwars' Game Tests Internet Know-How
Related Ideas
Experiential Luggage Events
The BÉIS Bloomingdale’s Takeover Featured a Human Claw Machine
Creative Online Social Networks
BuzzFeed Introduces the New BF Island Social Network
Viral Social Shopping Apps
The Claim App Helps Gen Z and Brands Authentically Discover One Another
Digital-First Scavenger Hunts
Chipotle Opts for Influencer Marketing for its Giveaway Promotion
Exercise-Themed QSR Promotions
Chipotle x Strava: The City Challenge is Arriving for the New Year
Show-Inspired Browser Games
Google is Launching a New Squid Game Experience Built Into the Browser
Engaging Science-Inspired Activities
The Ontario Science Centre is Engaging Families During Winter
Athletic Apparel Interactive Billboards
Gymshark Unveils the Shoplift Campaign Ahead of Sale
Fridge-Decorating Social Trends
Bed Bath & Beyond Participated in 'Fridgescaping' Trend
Augmented Reality Game Divisions
Niantic Sold its Game Division to Scopely Incorporated
Informational Real Estate Apps
The Oyssey App Redefines the Home Search with Data-Driven Insights
Nature-Reconnecting Outdoor Campaigns
Mammut Encouraged People to Reconnect with Nature
Meditative Trash Campaigns
Hefty's Trash Time Out Provides Support During the Holiday Season
Art-Promoting Campaigns
Beige Billboards Spark a Bold Call to Save Charlotte’s Art Scene
Fragrance-Focused Escape Rooms
The Perfume Shop Created the UK’s First Perfume-Themed Escape Room
Cheeky Bar-Focused Campaigns
Heineken Advocates for Financial Support for Bars with Starring Bars
Globalized Spooky Destinations
Intrepid Travel Presents a Curated Selection of Spooky Adventures
Dating-App Holiday Campaigns
Bumble Holiday Campaign Sparks Real-Life Connections This Season
Therapeutic Nature-Inspired Campaigns
Craghoppers Introduces Its Autumn/winter 2024 Campaign
House Party-Themed Campaigns
Hiders Keepers Shows Stella Artois’ Clever Take on Party Etiquette
Playful Hotel Campaigns
BWH Hotels Launches a Campaign to Reclaim Stolen Treasures
Experiential Marketing Campaigns
MIKE AND IKE, HOT TAMALES, and Marvel Team Up for Campus Tour
Innovative Outdoor Advertising Campaigns
Unilever's Dirt is Good Turns Billboards into Playgrounds
Traveling Fashion Showcases
The Guess Bus in Sydney is an Example of Experimental Marketing
Gamified In-Airport Activations
Haribo's Mobile Games Gives People of All Ages the Chance to Win
Fandom-Friendly Campaigns
WhatsApp & Netflix Unite for a Squid Game Fandom Celebration
Paris-Themed Solo Travel Guides
GetYourGuide Debuts a Campaign for Curated Parisian Experiences
Environment-First Tourism Festivals
Paradise City Festival in Belgium Won Sustainability Awards
GenAI Travel Agencies
The Archers AI Travel Agency Curates Spontaneous 24-Hour Itineraries
Gameshow-Style Pop-Ups
The Jo Malone Christmas Special Attracts Visitors with a Prize Wheel
Hyper-Targeted Shoppable Posters
Glossier and Shop Launched Posters with Geo-Gated Location Tech
Fun-Centered Social Platforms
BuzzFeed Island Makes Internet Experiences Joyful & Quirky Again
Aesthetic Interior Fridge Trends
Country & Town House Published a Guide to 'Fridgescaping'
Anthropomorphic Store Campaigns
IKEA's Short Social Films Promote Its Click-and-Collect Service
AI-Powered Adventure Apps
The 'Globe Chaser' App Features Geocaching-Inspired Tours
Audio Guide Tourism Apps
Tourly Uses AI and Audio to Make Every Landmark Speak
Dating-Style Bar Discovery Platforms
Heineken® Debuts an Innovative Digital Platform — Bar Dating
Flea-Market-Inspired Brand Experiences
CASEKOO Hosted a DIY Experience in Beijing
Immersive Virtual Pop-Ups
Benefit Launches Virtual 'Benemart' Concept for Holiday Shopping
Location-Based Storytelling Apps
Storyrabbit Functions as a Personalized Audio Tour Guide
Inventive Retail Strategies
H&M is Working to Localize Its Shopping Experience
Immersive Art Escape Rooms
Daydream Adventures Traps Players in an Enchanted Forest or Sci-Fi Cave
Interactive Outdoor Games
City Chase Combines Outdoor Exploration with Fun, Strategic Gameplay
Drink Coaster Phone Cases
The Ultimate Signal-Free Party by Captain Morgan Encourages Presence
Impactful Gaming Experiences
Humanity Games Combines Retro Gameplay With Real-World Lessons
Transportation Network Wayfinding Technologies
Bee Network Implements GoodMaps Wayfinding Tech
Outdoor-Themed Summer Sweepstakes
CLIF BAR Encourages More People to Spend Time Outdoors
Egg Hunt Hiding Services
Brach's Egg Hunt Hiders Take Planning and Preparation Off Familys' Plates
Personalized Christmas Books
Manimal Tales Launches an Exciting Advent Calendar-Style Book
Digital Map AI Enhancements
Google Maps Update Brings AI-Powered Exploration Tools
Sustainably Built Public Attractions
National Geographic Society Unveils the Museum of Exploration
Spirit Exploration Apps
The NY Distillery Trails App Reveals Craft Spirit Producers in the State
Gamified Education Platforms
Trust Wallet Has Introduced a New Feature Called Trust Wallet Quests
Branded Pub Crawls
The No Lay's, No Game 'Lay's Crawl' Entices Soccer Fans to Pubs
Adventurous Tourism Campaigns
Saudi Tourism Debuts its 'This Land is Calling' Campaign
Minimizing Phone Usage Initiatives
Heineken's Latest Campaign Addresses Phone Use at Music Events
Interactive App-Themed Game Maps
Twitch Unveiled 'The Glitch' Brand Map in Fortnite for Twitchcon
Gamified Shopping Carts
Instacart Unveils New Updates to its Smart Shopping Carts
Green Tourism-Focused Video Series
Hong Kong Tourism Board Boasts Four Captivating Short Films
Exploratory Art Exhibits
The Saga of the Department Stores Exhibit Explores Shopping’s Evolution
Immersive Store Screens
Hays Travel Introduces Immersive Technology to Transform Holiday Planning
Real-Time Trending Spot Features
Roadtrippers Introduces the Trending Spots Feature to Its App
Geo-Targeting Store Advertisements
Tesco Recommends Ads Based on a Shopper's Location in a Store
Naturally Inspired Tourism Campaigns
The Slovenian Tourist Board Launches a New Campaign
Unique City-Based Culinary Tours
Tasty Tours Expands Its Lavish Culinary Tour Offerings in Toronto
AI-Powered Location Technologies
The City of Busan Unveils the 'Finding All' AI Technology
Chinese Youth Search Reports
Xiaohongshu Has Released Report on Search Habits Among Youth in China
Vegetarian-Promoting Game Events
The 'Veggie Hunt' Event in Subway Surfers Promotes Veggies
Global Digital Marketplaces
Renaissance Hotels' R FINDS Shares Goods from Local Artisans
Product Discovery Bots
Niches Hunt Bot Stay Updated on New Product Hunt Launches
Influencer-Based Gaming Activations
Niantic Taps Google to Recruit Creators for Pokémon GO Fest
Top City Discovery Tools
Things.in Helps Users Find the Most Reviewed Attractions and Stays
Luxury Adventure Travel Platforms
UNCHARTED Recently Introduced the EVOLVE Multimedia Platform
Playful QSR Campaigns
Cossette Forms the New McDonald's Campaign to Closest Restaurant
Free Urban Adventure Games
Adventure City Games Launches a Consumer-Focused Initiative in BC
Music-Themed Travel Guides
Skyscanner Music Guides Were Created with Exceptional ALIEN
Career Tracking Tools
HuntHelper Helps Professionals Track Achievements for Career Growth
Social Media Organizers
Gem Turns TikTok and Instagram Bookmarks Into Searchable Lists
Travel Buddy Finders
TripBFF Finds and Connects Users with Other Travelers for Rewarding Journeys
AI Creator-Centric Campaigns
The Spirit of London Campaign by Beefeater Embraces the City's Energy
Social Connection Campaigns
Beavertown Brewery's Is This Seat Taken? Campaign Unites Strangers
Adventure-Focused Social Platforms
Outside Debuts an All-In-One Experience for Outdoor Enthusiasts
SaaS Discovery Platforms
SaaS Hunt Helps Discover, Submit, and Promote Your SaaS for Free
Tech Job Aggregator Tools
Career Hound Aggregates High-Paying Tech Jobs from Various Sources
Travel Journal Apps
Avare Lets You Create and Customize Locations on an Interactive Map
Activity-Monitoring Sports Apps
Strava Heatmaps Offer Athletes Insights into Populated Areas
Knowledge Trivia Challenges
Trivia Tests Your Knowledge Across Multiple Categories and Learn More
Age-Inclusive Board Games
Hasbro Revamps its Classic Board Games to Accommodate Aging Consumers
Custom Photo Puzzles
Make Your Puzzles Enhances Customer Experience of Its Services
City Navigation Tools
Open Path Map Helps You Navigate Mega Cities Like a Local
Digital Retail Mapping Solutions
Living Map Installs Screens at Metrocentre Shopping Centre
Real-Time Sharing Apps
MomentsHub Lets You Discover And Share Nearby Experiences Instantly
Real-Time Nightlife Finders
HotSpot Discovers Trending Nightlife Spots With Real-Time Insights
Ball Game-Promoting Urban Initiatives
London Sport and Saatchi & Saatchi Run 'More Ball Games'
AI Drinking Games
Secrets Unfold is an AI-Generated Questions For Fun Social Interaction
Scam Awareness Advent Calendars
NatWest's Scamvent Calendar Exposes Common Seasonal Scams
Gamified Shopping Experiences
Browse Booster Rewards Coupons for Product Views
Paranormal Mapping Platforms
Ghost Town Lets You Track and Share Paranormal Events Worldwide
Mythical Exploration SUV Models
The Ford Bronco Sasquatch Searcher is One-of-a-Kind
Gamified Sustainability Platforms
The Carbon Games is an App that Makes Sustainability Competitive
Keyword Mention Trackers
Track Live Keyword Mentions Across Forums with ForumScout’s Alerts
Friend-Finding Dinners
Timeleft Fights Big-City Loneliness by Matching Strangers for Dinner
Digital Dependency Awareness Campaigns
Trapped by the Screen Uncovers Hidden Costs of Screen Time
Smart City Exploration Apps
PurrWalk Delivers GPS-Based Audio Guides For Urban Discovery
Virtual AR Adventures
Spin Genie Launches 'AR Treasure Quest'
VR-Based First-Person Shooter Games
SGEntertec Debuts the Highly Anticipated Bounty City
Digital Map Updates
'Look Around' Brings Apple Maps for Web Closer to the Competition
Incentivized Budgeting Apps
'Tale' Builds Better Financial Habits and Earn Rewards for Budgeting
Uncharted Web Journeys
'Visit a Random Website' Sends You to Unexpected Corners of the Internet
Closet-Clearing Challenges
Traid's Closet Clear-out Challenge Boosts Garment Donations
Navigable Excursion Tools
Only in Your State Aims to Enhance Road Trip Experiences
Price-Comparing Image Searches
Alihunts Scours Its Extensive Database to Locate Comparable Items
Social Dining Networks
Recce Discovers and Shares Trusted Restaurant Picks Easily
Interactive Prank Tools
Scratch & Reveal Sends Custom Surprises and Jump Scares to Friends
Point-and-Click Escape Games
Escape Room Phantom Train Challenges Players with Stories and Puzzles
Local Event Discovery Tools
'Place To Be' Helps Find and Share Events on an Interactive Map
Youth-Supporting Esports Opportunities
British Esports Launches the PUBG Mobile College Tournament
Food Show Finders
TVFoodMaps Discovers Restaurants Seen on Your Favorite Food Shows
Explorative Entrepreneur Ideas
Hustle Momumtum Invites You to Discover and Launch Side Hustles
Retail Boosting Citywide Initiatives
Aberdeen is Bringing Back its 'Shop Aberdeen' Initiative
Event Photo Solutions
JoyCapture Brings Disposable Camera Fun to Digital Event Guests
Charity Donation Discovery
CharityExplorer Helps You Find, Donate To, and Track Charities Easily
Self-Service Event Promotions
Industry Dive Adds Self-Service Offerings to Include Event Promotion
Home Organization Tracking
WhereThings Helps You Organize and Locate Your Belongings Effortlessly
Daily Fun Facts
Curiosity of the Day Offers Bite-Sized Insights to Spark Interest
Hacker News Insights
Hacker Search Bridges the Gap Between Anecdotal Evidence and Expert Knowledge
Decentralized Ad Platforms
City 17 Turns Everyday Screens Into Revenue-Generating Ad Displays
Immersive Desert Safari Experiences
Desert Safari Dubai Beckons Tourists with New Adventures
City-Wide Food Drive Events
VGTNYC Supports City Harvest Through a Food Drive Event
Hacker Resource Guides
Hackpost Guide Enables Participants to Excel in Hackathon Competitions
Quiz Competition Platforms
Jargon Jive is a Space for People to Build Engaging Quizzes
Concert Discovery Platform
Discover Live Music Events by Artist or Genre with Shazam Events
Travel Rewards Platforms
Hostel Hop Unites Travelers with Rewards, Insights, and Engagement
Interactive Travel Showcases
Sseenn.app Creates 3D Globes To Highlight Your Travel Journey
Team-Based Wellness Challenges
Bright Break Enhances the Well-Being of Remote and Hybrid Employees
Community Cohesion-Promoting Grocery Campaigns
EDEKA Provides Insights of Neighborhood Relations
Communal Festive Events
Cabbagetown’s Holiday in the Patch Event Was Held on December 7
Business Experience Trackers
Log Cabin Tracks Experiences And Offers Insightful Data Analysis
Interactive Golf Experiences
Hackers Golf Makes Scoring and Playing Golf Fun for All Skill Levels
Nearby Playground Finders
The Playground App Helps You Discover Nearby Playgrounds Quickly