Selena Gomez is Promoting Her Adidas NEO Line Interactively Online
Laura McQuarrie — February 6, 2014 — Fashion
References: adidasneolabel.tumblr & style.mtv
Selena Gomez' Adidas NEO Spring footwear collection isn't set for release until February 12th, but she is giving her fans an exclusive peek at it with the "NEOsneakpeek" campaign.
From now until the 12th, secret films will be released and hidden amongst Adidas NEO and Selena's social media channels. One photo on Adidas NEO's Tumblr account shows a picture of Selena standing in front of a chalkboard wall covered in roses, with a shortened link to one of the videos. The link directs fans to an unlisted YouTube video that was shot by Selena herself. The secret videos will only be up for 24 hours, so you'll have to be quick if you want to take part in the scavenger hunt and get a preview of her Adidas NEO collection.
From now until the 12th, secret films will be released and hidden amongst Adidas NEO and Selena's social media channels. One photo on Adidas NEO's Tumblr account shows a picture of Selena standing in front of a chalkboard wall covered in roses, with a shortened link to one of the videos. The link directs fans to an unlisted YouTube video that was shot by Selena herself. The secret videos will only be up for 24 hours, so you'll have to be quick if you want to take part in the scavenger hunt and get a preview of her Adidas NEO collection.
Trend Themes
1. Interactive Social Media Campaigns - Opportunity for brands to engage with consumers through interactive content and hidden promotions.
2. Limited-time Exclusivity - Creating a sense of urgency and exclusivity by offering time-limited access to special content or promotions.
3. Celebrity Brand Collaborations - Collaborations between celebrities and brands to create unique marketing campaigns and generate hype.
Industry Implications
1. Fashion and Apparel - Fashion brands can leverage interactive social media campaigns to create buzz, generate excitement, and increase sales.
2. Entertainment and Media - Celebrities and entertainment companies can use limited-time exclusivity to engage and reward their fan base.
3. Marketing and Advertising - Companies in the marketing and advertising industry can explore disruptive innovation opportunities by incorporating interactive elements into their campaigns.
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