The '13 Portals' Project Merges Art and Tech for an Unusual Hunt
Alexander Lam — August 7, 2013 — Art & Design
The '13 Portals' projects merges street art and QR codes to guide participants along an expansive scavenger hunt. Created by The Free Art Society, the project will feature 13 different beautiful murals spread across the East Village in New York City. The murals will appear on abandoned doorways. Participants will seek out the intricate pieces of street art by scanning QR codes and following the given clues while completing tasks.
In addition to incorporating QR codes, the project also has an interactive element to it. According to The Free Art Society, each mural will be "accompanied by a theatrical happening and a chance to score one of the 64 keys." The keys will be used in the final event where participants will be included in an immersive experience.
In addition to incorporating QR codes, the project also has an interactive element to it. According to The Free Art Society, each mural will be "accompanied by a theatrical happening and a chance to score one of the 64 keys." The keys will be used in the final event where participants will be included in an immersive experience.
Trend Themes
1. Immersive Scavenger Hunts - Disruptive innovation opportunity: Develop immersive scavenger hunts that combine technology, art, and interactive elements to create unique experiences for participants.
2. QR Code Integration - Disruptive innovation opportunity: Explore the use of QR codes in various industries to create interactive experiences and enhance customer engagement.
3. Interactive Street Art - Disruptive innovation opportunity: Merge street art with interactive elements to create engaging urban experiences that blur the line between art and technology.
Industry Implications
1. Tourism and Travel - Disruptive innovation opportunity: Transform traditional sightseeing tours by incorporating immersive scavenger hunts that utilize technology, art, and interactive elements.
2. Entertainment and Events - Disruptive innovation opportunity: Create interactive events and experiences that engage participants through the integration of QR codes and interactive street art.
3. Education and Cultural Institutions - Disruptive innovation opportunity: Enhance educational and cultural experiences by incorporating immersive scavenger hunts that combine technology, art, and interactive elements.
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