This World Cup 2014 Campaign by Adidas and Google is Interactive
Laura McQuarrie — June 28, 2014 — Lifestyle
References: desafiotudoounada.br & prexamples
Adidas and Google teamed up for an interactive World Cup 2014 campaign, which began on June 9th and challenged sports fans to partake in a scavenger hunt. The 'Desafio Tudo ou Nada' (All or Nothing Challenge) makes use of both Google Maps and Google Street View, rewarding the best scavenger hunters with the Adidas products, including the soccer balls that were used during the World Cup Games. After some of the major games, participants are encouraged to locate checkpoints on maps and then answer questions related to the sport to be awarded points. Each day, the users with the most points get some sweet prizes.
The interactive, mobile scavenger hunt is a fun way to pass the times between games, test your World Cup knowledge and maybe even win some free swag.
The interactive, mobile scavenger hunt is a fun way to pass the times between games, test your World Cup knowledge and maybe even win some free swag.
Trend Themes
1. Interactive Scavenger Hunts - Opportunity to create interactive scavenger hunts for various events or campaigns, engaging participants and providing rewards.
2. Mobile Gaming - The use of mobile gaming platforms to engage audiences and promote brands through interactive experiences.
3. Location-based Marketing - Using location-based technology, such as Google Maps and Google Street View, to create immersive marketing experiences.
Industry Implications
1. Sports Apparel - Sports apparel companies can utilize interactive scavenger hunts to engage their target audience and promote their products.
2. Technology - Tech companies can develop mobile gaming platforms and location-based marketing tools to help brands create interactive experiences.
3. Marketing and Advertising - Marketing agencies can leverage interactive scavenger hunts and location-based marketing to create engaging campaigns for their clients.
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