Goose Island Beer Co.'s Wild Goose Chase is a City-Wide Search for Prizes
Laura McQuarrie — June 3, 2015 — Marketing
References: vimeo & gooseisland
Despite its name, the Wild Goose Chase hosted by the Goose Island Beer Co. is one where pursuit won't be futile.
The beer brand's Wild Goose Chase is a city scavenger hunt where participants are challenged with trivia, puzzles and activities on their search for five golden eggs that are scattered across the city. The event starts and culminates at a designated "Goose Nest" and in total, the hunt takes about two hours. As a reward, the top players are presented with prizes from the Goose Island Beer Co.
In celebration of Goose Island's products spreading across the nation, in addition to this fun hunt, the beer brand is also setting up a number of tastings as part of 'Migration Week.' Upcoming destinations on Goose Island's "flight path" include a number of major cities across North America, from Vancouver and Montreal to Boston, Miami and Portland.
The beer brand's Wild Goose Chase is a city scavenger hunt where participants are challenged with trivia, puzzles and activities on their search for five golden eggs that are scattered across the city. The event starts and culminates at a designated "Goose Nest" and in total, the hunt takes about two hours. As a reward, the top players are presented with prizes from the Goose Island Beer Co.
In celebration of Goose Island's products spreading across the nation, in addition to this fun hunt, the beer brand is also setting up a number of tastings as part of 'Migration Week.' Upcoming destinations on Goose Island's "flight path" include a number of major cities across North America, from Vancouver and Montreal to Boston, Miami and Portland.
Trend Themes
1. City-wide Scavenger Hunts - Opportunity for businesses to create city-wide scavenger hunts as a unique and engaging marketing strategy.
2. Trivia-based Engagements - Potential for businesses to incorporate trivia-based activities into their marketing campaigns to enhance customer engagement.
3. Event-based Rewards - Opportunity for businesses to offer event-based rewards to customers, enhancing brand loyalty and creating memorable experiences.
Industry Implications
1. Beverage Industry - Beverage companies can leverage scavenger hunts and tastings as experiential marketing opportunities to promote their products and connect with consumers.
2. Event Planning Industry - Event planners can explore the trend of city-wide scavenger hunts and create unique experiences for clients, combining engagement, entertainment, and team-building.
3. Hospitality Industry - Hotels, resorts, and tourist attractions can incorporate scavenger hunts into their services to provide guests with interactive and memorable experiences, increasing customer satisfaction.
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