In the last few years, rapper endorsements have become ubiquitous in marketing and advertising. This wasn't always the case. In the late '80s and early '90s, rappers provided free endorsements for brands and companies by referencing them liberally in songs. Furthermore, many in the rap community accused any rappers engaged in endorsements as "sell-outs."
The late '90s and early 2000s saw a shift toward widespread acceptance rapper endorsements when those in the community discovered that endorsing products could be even more profitable than rapping itself.
Featured in this collection of some of the most ridiculous rapper endorsements are artists like Snoop Dogg, Dr. Dre, and 50 Cent, all of whom have made a comfortable living by lending their name to products from companies like Hewlett Packard to PETA. Take a look at our collection and see if you spot your favorite rapper hawking some wares.
63 Ridiculous Rap Endorsements
From Fruity Alcohol to Computers, Rapper Ad Campaigns are in Vogue:
Jordan Sowunmi — Jun 7, 2011 — Pop Culture
60
Wild Graphic Tees
Dissizit 2011 Spring Shirts Brings Wicked Designs for the Coming Season
59
Hip Hop Models
Erykah Badu for Tom Ford's 'White Patchouli' Perfume
58
Hip-Hop Denim Couture
Blues Remixed in the Jean-Paul Gaultier Spring 2010 Collection
57
Rapper Street Sneaks
The PONY Nipsey Hussle Will Keep You Looking Good in the Hood
56
Reebok up to speed with rap stars
55
Cereal Box Bling
These Rapper Chains are Inspired by Childhood Memories
54
Change Clothes: Hop-Hop Look Losing Its Bling
53
Snoop Dogg Hot Dogs
52
Hip-Hop Goes Commercial
51
Rapper-Approved Earbuds
Monster ‘Beats by Dr. Dre' Tour Headphones
50
Simpsonized Rap Stars
'No Homer' Portrait is a Puntastic Play on a Popular Rap Lyric
49
Sneak Peek Ad Campaigns
Jay-Z Rhapsody Ad Takes Us Behind the Scenes of a Photo Shoot
48
50 Cent to Launch Hip-Hop Book Line
47
Smithsonian Plans Hip-Hop Exhibit
46
Celeb Bling for Sale
Inaugural 'Hip Hop's Crown Jewels' Auction
45
Viral Dr. Pepper Ad Spoofs Chocolate Rain
Cherry Chocolate Rain by Tay Zonday
44
Rapper Alcohol
Dr. Dre Launches Cognac & Vodka Range and Detox Album
43
Inked Awareness Campaigns
The Waka Flocka Flame PETA Ads Show Some Skin
42
Studded Striped Sneakers
The Adidas Originals Superskate Mid Stud Shoes Blend Classic and Modern
41
Ridiculous Music Almanacs
The Encyclopedia of White Rappers is the Gift That Keeps on Giving
40
Legendary Hip-Hop Fashion
The Babylon Wu T-Shirts Make Me Long for ODB
39
Eco Rap
An Inconvenient Truth Goes Hip-Hop
38
Rappers as Car Reps
Nelly for Ford at SEMA
37
Wu-Tang Shirt Sets
The Akomplice Pen & Shirt Set Proves That the Pen is Mightier than the Sword
36
Rapper Headphones
Sleek by 50 Cent are for OG Audiophiles With Street Cred
35
Rapper Fauxmercials
The Eminem Recovery CD Infomercial is More Awesome than a Shamwow
34
Holiday Jinglevertising
The Gap 'Merry Mix Carols'
33
Wrapper Writers
50 Cent, Snoop Dogg Publish Street Novels
32
Champagne-Infused Fragrance
Sean John Bubbles With Luxury
31
Rapper Cognac
Ludacris Adds to the Celebrity Liquor Market With Conjure
30
Japanese Rapstar Timepieces
The Nixon and NITRO MICROPHONE UNDERGROUND Watches are Sweet
29
Charitable Rapper Auctions
Bid for Kanye Merch in Support of the Kanye West Foundation
28
Fruity Alcoholic Soda
Snoop Dogg Adds Punch to Blast by Colt 45
27
Animated Urban Superheroes
"Mystery Man" by Gnarls Barkley
26
Rapping Pastries
Controversial Duncan Hines Hip Hop Cupcakes Ad Turns Treats Into Rap Stars
25
Wu-Tang Artists
The Rza Art Bombing Shows a Different Side to the Rapper
24
Classic Rapper Caps
Acapulco Gold and Janette Beckman Create New Old School Collection
23
Celebrity-Created Kicks
The New Swizz Beatz Kamikaze Hits the Market
22
Hip-Hop Celebration Apparel
Adidas and Def Jam Celebrate Anniversary With Design Line
21
Muppet Hip-Hop Revivals
Alligator Boots by Kanye West
20
Rapper Documentary Shoots
Common Profiles Journey to Nylon Magazine Cover Shoot
19
Mobile Hip-Hopvertisements
Gangster Gnomes Sell Brazil Telecom Mobile Phones
18
Hip-Hop Headsets
'Soul by Ludacris' is the Latest Hip Hop-Electronics Collaboration
17
Rapper Sodavertising
Pepsi and Snoop Join Forces for Holiday Refreshments
16
Swine Flu Hip-Hop
Dr. Clarke's Rap Wins H1N1 Video Contest
15
Rapper Inspiration Sites
The Jay-Z Life and Times Portal Focuses on the Good Things in Life
14
Hip-Hop Politicians
The Wyclef Haiti Presidential Bid Vaults Haiti Into the Spotlight
13
Video Game Street Parties
Times Square Xbox ‘Kinect' Launch Takes it to the Streets
12
Rapper Search Engine Games
The Decode Jay-Z Game Tests a Player's Knowledge of Hova with Bing
11
Hip-Hop Dad Ads
The Kia Sportage 'Grand Master Melle Mel' Commercial Is Cool Dad-Approved
10
Hip-Hop Hats
New Era's Vault “Summer in the City” Collection Heats Up the Season
9
Borough-Rep Fashion
The TWON Fall 2009 Lineup Proves Mo Money is Mo Problems
8
Cruising Rapper Commercials
Imported From Detroit Dr. Dre Ad Gives Chrysler Street Cred
7
Celebrity Suitor Campaigns
The Samsung Galaxy Indulge Commercial Ups Snoop Dogg's G's
6
Revamped Hip Hop Scriptures
The Re-Eelease of Legendary Zoo York Mixtape Volume 1
5
Hip-Hop Gamer Fusion
Animated Snoop Dogg Avatar Infiltrates War Video Games
4
Rap Star Charities
Diddy Gives $50,000 to Charities for the '12 Days Of Tag' Online Initiative
3
Blood Orange Liquer
Exotic Solerno
2
Cleveland Rapper Shorts
The Converse Kid Cudi Short Film for the Brand's Music Series
1
Astronaut Rappers
Buzz Aldrin Commemorates 40th Anniversary on the Moon
Related Ideas
Athletic Merchandise Capsules
G.O.A.T. Fuel Launched Its Inaugural Merchandise Capsule
Dynamic Collaborative Streetwear
NOCTA and Nike Join on the Loverboy Nike Air Force 1 Low
Rapper-Honoring Streetwear Capsules
Supreme Presents a MF DOOM Collection for the FW23 Season
Celebrity-Fronted High-Fashion Campaigns
Versace's 2024 Icons Campaign Embodies the Brand's Ethos
Fantasy Energy Drink Activations
Monster Energy Ultra Taps Pinky for a New Brand Activation
Aggressive Athlete Ads
Nike Launches the Winning Isn’t for Everyone Campaign
Sneaker-Stealing Campaigns
Rob It To Get It by Distance Challenged Customers to Outrun a Sprinter
Rapper-Honoring Fall Streetwear
LABRUM Joins the Tupac Shakur Estate on a New Collection
Stylish Collaborative Sneaker Models
adidas and Bob Marley Join on the SL 72 sneaker
Rapper-Launched Canned Cocktails
Ini Archibong Designs Gin & Juice Can by Snoop Dogg & Dr. Dre
Soda-Collaborative Dynamic Sneakers
Shaquille O’Neal Presents a Special Shaq Attaq with Reebok
Retro Sporty Luxe Accessories
adidas Presents a New Series of Nostalgic Retro Accessories
Vibrant Soda-Inspired Footwear
HEYDUDE Launched a Coca-Cola Collection Featuring Diet Coke
Athlete-Backed Fashion Campaigns
Dwyane Wade Poses for Versace's Underwear Campaign
Plastic-Heavy Fashion Campaigns
Anonymous Club and PUMA Debut a New Collaboration
Athlete-Backed Shoe Campaigns
Nike Released Awaken Your Madness with International Soccer Players
Promotional Game-Themed Collabs
Microsoft Partnered with Several CPG Brands to Offer Xbox Rewards
Seltzer-Inspired Fashion Collections
1987label and Truly Hard Seltzer Have Joined Forces
Soda-Branded Sweatsuit Merch Lines
poppi Launched a Stunningly Playful & Stylish Sweatsuit Line
Brand Heritage-Appreciation Campaigns
Timberlands Racy 'ICONIC' Campaign Honours Its Legacy
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Refreshing Streetwear Collabs
Lipton Iced Tea x Cruel Pancake Dropped 90s-Inspired Summer Styles
Collaborative Lifestyle Streetwear
GAP and Madhappy Join Forces to Create Mad-GAP-py
Potato Chip-Brand Streetwear Series
Ruffles Breaches into New Realms with the RidgeWear Series
Star-Studded Tech Campaigns
Jewellery Pros and Music Talent Promote the Bose Ultra Open Earbuds
Humorous Payment Campaigns
Paypal's Latest Campaign Features Actor Will Ferrell
Late Rapper-Themed Collections
Joshua Vides and Interscope Records Release a 2Pac Collection
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Dynamic Sci-Fi Fashion Collabs
Fendi and MAD Architects Join Forces on a Futuristic Capsule
Lighter-Holding Purses
Snoop Dogg and Martha Stewart Collaborate on 'Best Buds Bags'
Actor-Starring Collaborative Fashion
The Elder Statesman and UGG Join Forces on a Capsule
Vegan Celebrity-Inspired Sneakers
Nicki Minaj Teams Up with Løci for a New Footwear Collaboration
Streetwear Culture Music Partnerships
Spotify x BAPE Redefine Hip Hop with New Playlist Covers
Revived Collaborative Running Shoes
Joe Freshgoods Joins New Balance on the 1000 Sneaker Collab
Musician-Approved Streetwear
Eli Brown's 92 Thing Drop 2 is Inspired by Underground Rave Culture
Soda-Branded Fashion Capsules
The Forever 21 x Coca-Cola Collection Exudes a Timeless Allure
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Artist-Backed Breakdancing Sneaker
Futura Joins Nike to Decorate the Jam Sneaker Model
Music-Informed Fashion Collections
Roc Nation and Moncler Join Forces on a New Capsule
Marketer-Targeted Cereal Ads
Surreal's Out-of-Home Campaign Speaks to Marketers, Not Consumers
Opulant Soda Can Designs
Gladiator-Themed Limited-Edition Pepsi Cans Bring Stars to Life
Cross-Category Refreshment Campaigns
Sprite and Pringles Hot Have Teamed Up for a New Campaign
Rapper Smokeless Fire Pit Ads
Snoop Dogg Partners with Solo Stove for Smokeless Fire Pit Campaign
Rapper-Inspired Holiday Collections
Spencer's Introduced a Festive Snoop On the Stoop Collection
Generational Musician Gin Commercials
The Still G.I.N. 'A Toast Between Legends' Ad is AI-Powered
Rapper-Inspired Streetwear Brands
Gunna Unveils His New Clothing Brand, P by Gunna
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Coffee Milk Campaigns
Kristen Wiig Stars in the Ad for the Craveable New Dunkin' Dunkalatte
Clog-Expansive Sneaker Brands
Crocs is Officially Pushing More Boundaries in Sneakers
Cartoon Underdog Soda Campaigns
Tractor Beverage Company Launches a Moving New Campaign
Actor-Approved Coffee Companies
happy coffee Comes in Three Roasts in Several Formats
Pastel-Hued Energy Drink Packaging
The Rockstar Energy Rebranding Has Enhanced Graphics and More
Singer-Collaborative Fashion Capsules
Joe Jonas and Scotch & Soda Present a Joint Capsule
Rapper-Approved Ice Creams
Snoop Dogg Added Two New Flavors to His Dr. Bombay Ice Cream Line
Rapper-Themed QSR Merch
The Eminem x White Castle Collab is Limited-Edition
Epic Rapper-Backed Soda Campaigns
PEPSI Launched its 'Make Your Gameday Epic' Campaign
Celebrity-Fronted Fashion Campaigns
The New Calvin Klein Campaign Features Many Celebrities
Rapper-Approved Product Campaigns
Topicals Introduces a New Fading Product with Rapper Flo Milli
Rapper-Created Gin Spirits
Still G.I.N. By Dre and Snoop is a Fresh Take on Contemporary Gin
Rapper-Inspired Footwear Designs
The Bad Bunny x adidas Collaboration Continues with a New Model
Musician-Fronted Luxury Fashion Campaigns
Jacquemus Launched a Campaign Featuring Bad Bunny
Hip-Hop Heritage Jerseys
Mitchell & Ness Partners with Brands to Launch a Special Jersey Range
Soda-Themed Merch Collections
Viral Soda Brand Poppi Drops Limited-Edition Sweatsuit Merch
Rapper-Endorsed Footwear Designs
Little Simz Collaborates with Vans on a Unique Slip-On Design
Rapper-Backed RTD Cocktails
Big Sipz and Iconic Rapper Waka Flocka Flame For a New Flavor
Rapper-Backed Video Games
Roobet Unveils 'Snoop's High Rollers' in Collaboration with Snoop Dogg
AI Rap Generating Tools
The Rap Generator Creates Original Songs and Lyrics
Y2K-Inspired Collections
Reebok and Juicy Couture Partner for Y2K-Inspired Capsule Collection
Kindness-Promoting Beverage Campaigns
Culture Pop Soda Partners with Point Guard Derrick White
Creator-Endorsed Fruit Snacks
BloxSnacks is Using YouTuber Partnerships to Appeal to Gen Alpha
Rapper-Starred Fall Fashion Campaigns
Mallet London Taps Ghetts for Local Legends Campaign
Retro-Inspired T-Shirt Capsules
YoungLA Embodies the 70s with Vintage Colored Tees
Comedic Apparel Campaigns
Kevin Hart and Druski Launch the Fabletics 'Don Pant' with a Short Film
AI-Generated Rap Music Videos
Snoop Dogg's Love You More Music Video Took Months to Create
Dispensary-Cafe Concepts
Snoop Dogg Opened Two S.W.E.D. Shops for the Global Cannabis Community
Californian Canned Cocktails
Cali Cocktails Share the Taste of Agave Wine and Crisp Carbonation
Music Video-Inspired Supermarket Campaigns
Albert Heijn Pays Homage to Wham!'s Last Christmas
Rebranded Offbeat Sodas
Dr Pepper's New Cans and New Campaign Embrace Weirdness
Artist-Inspired Lifestyle Collections
Dumbgood Releases a Range, Inspired by Paul Frank
Cereal-Honoring Streetwear
The Cap’n Crunch x advisry Capsule Pays Homage to the Brand's History
Rapper-Headed Strawberry Ice Creams
Dr. Bombay Ice Cream Introduces the Strawberry Cream Dream
Hip-Hop Festival-Inspired Skateboarding Capsules
DGK Collaborates with the Rolling Loud Festival
Donut Inspired Ad Campaigns
Dunkin' Donuts New Ad Campaign is Called Dunkin'Terns
Millennium Technology Capsule Collections
The Drought x Napster Collection Has Three Pieces
Nostalgic Emo Band-Inspired Shoes
adidas is Channelling Teen Angst with the Fall Out Boy Sneakers
Automotive Brand Vinyls
The Iconic Playlist Celebrates Mercedes-Benz's Place in Pop Culture
Luxurious Graphic Retro-Tinged Fashion
YSL Presents The Vintage Collection of Band Merch
Rapper-Backed Apparel Capsules
OVO Recruits Snoop Dogg, Birdman, and More for an NFL Capsule
Rapper-Starred Streetwear Campaigns
Loyle Carner Stars in New Always Do What You Should Do Series
Celebrity-Backed Colognes
Montblanc has chosen John Legend as the Ambassador for its New Line
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Gamer Enhancement Drinks
Sly Offers Gamers the Benefits They Need to Keep Playing
Rapper-Honoring Skate Sneakers
Vans Honors Mac Miller with an Authentic Sneaker Model
Hip-Hop Group-Approved Cookies
Grandma's Cookies Partnered with Salt-N-Pepa to Unveil its Rebrand
Celebrity-Supported Energy Shots
T-Pain & Nappy Boy Dranks Launch Good Game Energy Shots
Tattoo-Committed Coffee Incentives
Punk Bunny Coffee and 7-Eleven Dream Up a Coffee Deal
Artist-Remixed Summertime Drinks
The Sonic Drink Remix Campaign Stars Four Musicians
Rapper-Themed Terracotta Planters
Chia Pet X Ice Spice Brings an 80s Sensation to a New Generation
Commemorative Fatherhood Campaigns
Mitchell & Ness Highlights the Profound Influence of Fatherhood
Rapper-Starring Anime Apparel
Logic and Crunchyroll Launch a Cowboy Bebop Apparel Collection
Nostalgic Frozen Desserts
Snoop Dogg & Happi Co. Partnered to Create Dr. Bombay Ice Cream
Rapper-Backed Coffee Brands
Pusha T Unveils the Grindin Coffee Brand and Capsule Collection
Hip Hop-Honoring Exclusive Campaigns
Hennessy and cHIP sHOP Join Forces on a New Campaign
Canadian Rapper-Launched Fragrance Lines
Drake Goes into Beauty with Better World Fragrance House
Rapper-Starring Fall Streetwear
Daily Paper Spotlights Headie One in New FW23 Collection
AI-Designed Treat Packaging
Hempacco is Using AI Technology to Generate Snoop Dogg's New Packaging
Bizarre Soda Campaigns
Dr Pepper's Try More Weird Disrupts Life's Boredoms with Weirdness
YouTuber-Backed Japanese Sodas
Cold Ones Introduces the Japanese-Inspired Pre-Mixed Soda Drinks
Rapper-Approved Cannabis Drinks
These Cannabis-Infused Beverages Were Created with Snoop Dogg
Ice Cream-Inspired Energy Drinks
C4 Energy Celebrates Its Creamsicle Flavor with Ludacris
Celebrity-Backed Fragrance Ads
Axe Targets Generation Z with its New Star-Studded Campaign
Esports Merchandising Deals
adidas is Collaborating with 100 Thieves on a Merchandise Collection
Retro Dairy-Free Cheeses
The 80s and 90s Inspired RADD Foods' Refreshed Brand Identity
Ice Cream-Inspired Superbowl Campaigns
Häagen-Dazs Aims to Connect with Younger Consumers
Music-Centric Branding Initiatives
BACARDÍ Rum Partnered with the MTV Video Music Awards
Japanese Discount Store Endorsements
Don Quijote Partners with Bruno Mars for New Video Campaign
Cozy Rapper-Backed Sneakers
Skechers and Snoop Dogg Team Up for a Multi-Year Sneaker Deal
Designer-Approved Western Apparel
Dapper Dan Debuts a New Spring Collection with GAP
Nostalgic Music Piracy Merchandise
Limewire's New Merchandise Collection is Made with Dumbgood
Hardcore Hip Hop Collaborations
DGK Partners with Onyx to Commemorate BACDAFUCUP
Celebrity-Endorsed Sneaker Campaigns
Foot Locker and Flo Milli Partner for 'Start with Sneakers'
Music Producer Gum Campaigns
5 Gum and Zedd Partnered for New Packaging and a Rave
Celebrity-Starring Skincare Ads
Peter Thomas Roth Recruits Lindsay Lohan for its New Campaign
Empowering Soccer-Inspired Campaigns
Gatorade Has Partnered with Renowned Soccer Icons
Celebratory Hip-Hop Collaborations
Mitchell & Ness Collaborates with Legendary Graffiti Crew Tats
Clean Caffeine Seltzers
HARD C.R.E.A.M. Seltzer Wu-Tang Edition Replenishes Without "Junk"
Punk Retail Coffee Partnerships
7-Eleven and Punk Bunny Coffee Partnered to Celebrate Green Day
Rapper-Honoring Cannabis Strains
Death Row Records Cannabis Unveils a New 2Pac-Inspired Collection
Nostalgic NFC-Enabled Sneakers
Puma’s Limited-Edition RS-XL Sneakers Link to Exclusive Content
Cat-Adorned Streetwear Styles
Puma Unveils its Collaborative Collection with RipNDip
Artist-Supported Cannabis Series
Green Thumb Industries Introduces the RYTHM Artist Series
Nostalgia-Branded Cannabis Products
HIGH 90'S is California's Premier Cannabis Brand
Fandom-Exploring Sports Partnerships
NFL and Mitchell & Ness Collaborate to Spotlight Fan Stories
Rapper-Endorsed Flame Stove Campaigns
Snoop Dogg Presents Solo Stove's Blunt Marketing Campaign
Gaming-Inspired Headphone Campaigns
Nazarian Films Aims to Engage a Younger Generations
Designer-Backed Regional Wines
Penfolds Teams Up with Nigo to Launch One by Penfolds
April Fool's Lifestyle Collections
Nugget Introduced Its 'Most Trendiest - High Endiest' Line Yet
Celebratory Odd Designs
Ridiculous Design Celebrates Weird and Wonderful Ideas Within Design
Engaging Rap Trivia Games
Rap Trivia is a Fun Hip Hop Trivia Game
Custom Rap Songs
PapaRap Crafts Personalized Rap Songs for a Unique Father's Day Gift