Monster ‘Beats by Dr. Dre' Tour Headphones
Marissa Brassfield — December 3, 2008 — Celebs
References: store.apple & engadget
These Monster 'Beats by Dr. Dre' Tour earbud headphones are no mediocre audio accessory. Approved by rapper/producer Dr. Dre, these high-performance headphones deliver heart-thumping bass and clear, high-quality music and are fully compatible with all iPod models--including the tricky iPhone and iPhone 3G.
The Monster 'Beats by Dr. Dre' Tour earbuds also offer what no other headphones can--the world's first tangle-free cable. Interchangeable earlocks and earbud tips ensure your headphones fit inside your ears snugly.
Implications - *Not all companies can afford celebrity endorsements. Think bigger.
Celebrity-branded products are almost assured success, so long as the item and the icon are somewhat relevant. Businesses should look to recruiting both burgeoning and established celebrities in order to support the product, encourage brand awareness and link the company to his or her own success.
The Monster 'Beats by Dr. Dre' Tour earbuds also offer what no other headphones can--the world's first tangle-free cable. Interchangeable earlocks and earbud tips ensure your headphones fit inside your ears snugly.
Implications - *Not all companies can afford celebrity endorsements. Think bigger.
Celebrity-branded products are almost assured success, so long as the item and the icon are somewhat relevant. Businesses should look to recruiting both burgeoning and established celebrities in order to support the product, encourage brand awareness and link the company to his or her own success.
Trend Themes
1. Celebrity-branded Products - Opportunity for businesses to leverage celebrity endorsements and connect with consumers through relevant icons.
2. High-performance Headphones - Potential for companies to develop headphones that offer superior audio quality and bass for a fulfilling music experience.
3. Tangle-free Cables - Innovation opportunity for companies to design headphones with tangle-free cables, improving convenience and user experience.
Industry Implications
1. Consumer Electronics - Consumer electronics industry can tap into celebrity endorsements and develop high-performance headphones to cater to music enthusiasts.
2. Marketing and Advertising - Marketing and advertising industry can assist brands in recruiting celebrities for endorsements and creating successful celebrity-branded products.
3. Audio Accessories - Audio accessories industry has the potential to innovate tangle-free cable technology for headphones, enhancing user convenience and satisfaction.
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