Skechers and Snoop Dogg Team Up for a Multi-Year Sneaker Deal
Kanesa D — August 3, 2023 — Pop Culture
References: skechers & retaildive
Snoop Dogg recently released a sneaker collection with the footwear brand Skechers, which has now resulted in a multi-year partnership. Initially teased in a Super Bowl commercial, these sneakers will be available in unisex men's sizing, with additional women's sizes to be introduced in September. Skechers has also revealed plans to launch two additional capsules in the near future. Among them is a collectors line that will showcase Snoop Dogg's NFT (Non-Fungible Token) character, Dr. Bombay.
“We were already working with Snoop on the co-branded collection prior to his incredible award-winning Skechers x Snoop Dogg Super Bowl commercial earlier this year,” Michael Greenberg, president of Skechers, said in the release. “Snoop combined his eye for style and laid-back sensibility with the signature comfort of Skechers, resulting in an authentic collaboration and partnership.”
The Skechers and Snoop Dogg collection is currently sold out, but fans can expect the rapper's new releases to come soon.
Image Credit: Skechers
“We were already working with Snoop on the co-branded collection prior to his incredible award-winning Skechers x Snoop Dogg Super Bowl commercial earlier this year,” Michael Greenberg, president of Skechers, said in the release. “Snoop combined his eye for style and laid-back sensibility with the signature comfort of Skechers, resulting in an authentic collaboration and partnership.”
The Skechers and Snoop Dogg collection is currently sold out, but fans can expect the rapper's new releases to come soon.
Image Credit: Skechers
Trend Themes
1. Co-branded Sneaker Collections - The collaboration between Skechers and Snoop Dogg highlights the trend of co-branded sneaker collections, creating opportunities for other brands to partner with celebrities or influencers for unique collaborations.
2. Nft-inspired Sneaker Designs - Skechers' plan to launch a collectors line featuring Snoop Dogg's NFT character, Dr. Bombay, taps into the trend of incorporating Non-Fungible Tokens into sneaker designs, opening up possibilities for more NFT-inspired collaborations in the fashion industry.
3. Gender-inclusive Sizing - The availability of unisex men's sizing and upcoming introduction of women's sizes in the Skechers and Snoop Dogg sneaker collection reflects the trend of offering gender-inclusive sizing options, presenting opportunities for brands to cater to a diverse range of consumers.
Industry Implications
1. Fashion - The co-branded sneaker collections and NFT-inspired designs present disruptive innovation opportunities within the fashion industry, allowing brands to experiment with collaborations and digital elements to attract consumers.
2. Footwear - The collaboration between Skechers and Snoop Dogg in the sneaker industry showcases the potential for disruptive innovation by combining celebrity endorsements, unique designs, and inclusive sizing to capture the attention of footwear enthusiasts.
3. Entertainment - The integration of Snoop Dogg's NFT character and his collaboration with Skechers presents disruptive innovation opportunities at the intersection of entertainment and fashion, where brands can leverage celebrity partnerships and digital assets to engage with fans.
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