Controversial Duncan Hines Hip Hop Cupcakes Ad Turns Treats Into Rap Stars
Summer Luu — December 12, 2010 — Marketing
References: community.livejournal & thedailywh.at
The new Duncan Hines 'Hip Hop Cupcakes' ad tries to get hip with the kids in a YouTube commercial campaign. It looks like the viral ad may have taken a downturn, however, as the vid has been taken down as fast as it went up.
Targeting hip hop heads and the younger demographic, these featured cupcakes get glazed in chocolate icing while singing in Auto-Tune and beatboxing. The controversy lies in the dark chocolate covering and big red juicy lips. The Duncan Hines 'Hip-Hop Cupcakes' ad has been taken down due to bad taste.
Targeting hip hop heads and the younger demographic, these featured cupcakes get glazed in chocolate icing while singing in Auto-Tune and beatboxing. The controversy lies in the dark chocolate covering and big red juicy lips. The Duncan Hines 'Hip-Hop Cupcakes' ad has been taken down due to bad taste.
Trend Themes
1. Hip Hop Advertising - Opportunity for brands to engage with the younger demographic through hip hop-inspired advertising campaigns.
2. Controversial Marketing - Using controversial content in marketing campaigns to generate buzz and attention, although it may come with risks.
3. Online Viral Ads - Creating engaging and shareable content for online platforms to reach a wider audience and generate brand awareness.
Industry Implications
1. Food and Beverage - Exploring innovative and creative advertising strategies within the food and beverage industry to stand out in a competitive market.
2. Entertainment and Media - Leveraging popular culture and entertainment trends to create viral marketing campaigns that captivate audiences.
3. Digital Marketing - Utilizing online platforms and social media to promote and distribute creative advertising content, targeting specific demographics and generating user engagement.
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