Death Row Records Cannabis Unveils a New 2Pac-Inspired Collection
Kanesa David — July 18, 2024 — Lifestyle
References: deathrowcannabis & prnewswire
Snoop Dogg is thrilling fans of 90s hip-hop with the launch of a special limited edition collection honoring one of Death Row Records' (DRR) most iconic artists, 2Pac. This collection marks DRR Cannabis' inaugural artist collaboration, and Snoop Dogg specifically chose 2Pac for this honor.
The collection features five unique strains: a popular Alien OG and four additional phenotypes named Take 1, Take 2, Take 3, and Take 4, all derived from the same parent genetics. Fans can vote for their favorite strain through a QR code provided with the products. The strain that receives the most votes will be included in the exclusive and permanent 2Pac collection, set to launch this fall.
In addition to the premium jarred flower, each purchase comes with one of four previously unreleased collectible photos of 2Pac. This exclusive release will be available at select California dispensaries starting Friday, July 19th.
Image Credit: Death Row Cannabis
The collection features five unique strains: a popular Alien OG and four additional phenotypes named Take 1, Take 2, Take 3, and Take 4, all derived from the same parent genetics. Fans can vote for their favorite strain through a QR code provided with the products. The strain that receives the most votes will be included in the exclusive and permanent 2Pac collection, set to launch this fall.
In addition to the premium jarred flower, each purchase comes with one of four previously unreleased collectible photos of 2Pac. This exclusive release will be available at select California dispensaries starting Friday, July 19th.
Image Credit: Death Row Cannabis
Trend Themes
1. Celebrity-branded Cannabis - Limited edition cannabis products branded by iconic celebrities create a unique, collectible market appeal.
2. Fan-driven Product Customization - Allowing consumers to vote on their favorite products introduces a new level of interactive engagement in product development.
3. Multi-phased Product Drops - Staggered releases of associated collectible items, such as previously unreleased photos, keep consumer interest high over time.
Industry Implications
1. Cannabis Industry - Brand collaborations within the cannabis industry open opportunities to tap into niche markets and loyal fan bases.
2. Music Industry - Partnering with cannabis brands offers musicians and record labels a new revenue stream and a method to stay relevant with contemporary branding.
3. Marketing and Advertising - Innovative marketing strategies that incorporate fan interaction and exclusive content leverage brand loyalty and consumer engagement.
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