DGK Partners with Onyx to Commemorate BACDAFUCUP
Kalin Ned — May 23, 2024 — Pop Culture
DGK, the skate and street apparel brand founded by Pro Skater Stevie Williams in 2002, has partnered with legendary hardcore hip hop group Onyx to commemorate the 30th anniversary of the iconic album BACDAFUCUP. The DGK x Onyx collection, now available in select stores and online, features two standout pieces — The DGK x Onyx BACDAFUCUP T-Shirt and The DGK x Onyx BACDAFUCUP Skateboard Deck.
Onyx was formed by three schoolmates in the early 90s in Queens, New York. The hardcore hip hop band rose from obscurity, recording their early tracks in their basement. Their debut album BACDAFUCUP was said to revolutionize the hip hop scene with its distinctive style and delivery. Onyx's journey from humble beginnings to hip hop stardom exemplifies a relentless drive and determination, securing their place in music history.
Image Credit: DGK
Onyx was formed by three schoolmates in the early 90s in Queens, New York. The hardcore hip hop band rose from obscurity, recording their early tracks in their basement. Their debut album BACDAFUCUP was said to revolutionize the hip hop scene with its distinctive style and delivery. Onyx's journey from humble beginnings to hip hop stardom exemplifies a relentless drive and determination, securing their place in music history.
Image Credit: DGK
Trend Themes
1. Collaborative Streetwear Releases - Limited-edition collections like DGK x Onyx create buzz by merging music and fashion for exclusive streetwear drops.
2. Anniversary-themed Merchandising - Celebrations of iconic album milestones present opportunities for nostalgic products that resonate deeply with devoted fanbases.
3. Artist-branded Skate Gear - Products like the DGK x Onyx Skateboard Deck appeal to niche markets by tapping into fandoms beyond traditional apparel.
Industry Implications
1. Streetwear Fashion - Integrating music legends into apparel lines drives excitement and cultivates a unique brand identity that can attract both streetwear and music enthusiasts.
2. Music Memorabilia - Animated by historical music figures and notable milestones, the market for music-themed collectibles and memorabilia evolves continuously.
3. Skateboarding Equipment - Innovative collaborations in the skateboarding sector enhance product appeal by infusing skateboard gear with cultural and artistic elements.
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