The New Swizz Beatz Kamikaze Hits the Market
Jordan Sowunmi — May 10, 2011 — Lifestyle
References: reebok & highsnobiety
Hip-hop producer Swizz Beatz and Reebok have teamed up to release the Swizz Beatz Kamikaze” limited edition sneaker on May 13th, 2011.
If the shoe's green (or red), grey and black combination look familiar to you, it’s because the shoe is a reinterpretation of the Reebok Kamikaze II -- the shoe of 90’s NBA star and former dunk champion Shawn Kemp. Reebok plans on releasing only 84 pairs of the Swizz Beatz Kamikaze, with each pair including a numbered tag and an official Swizz Beatz signature. For a limited edition shoe, the Kamikaze is very reasonably priced at $100 USD.
The Swizz Beatz Kamikaze is the first official collaboration between the multi-talented artist and Reebok. He is also the curator of the Reestyle Collective, a group of artists that will produce a wide range of creative content for Reebok including art, music, dance and style.
Photo credits:
FreshnessMag
If the shoe's green (or red), grey and black combination look familiar to you, it’s because the shoe is a reinterpretation of the Reebok Kamikaze II -- the shoe of 90’s NBA star and former dunk champion Shawn Kemp. Reebok plans on releasing only 84 pairs of the Swizz Beatz Kamikaze, with each pair including a numbered tag and an official Swizz Beatz signature. For a limited edition shoe, the Kamikaze is very reasonably priced at $100 USD.
The Swizz Beatz Kamikaze is the first official collaboration between the multi-talented artist and Reebok. He is also the curator of the Reestyle Collective, a group of artists that will produce a wide range of creative content for Reebok including art, music, dance and style.
Photo credits:
FreshnessMag
Trend Themes
1. Celebrity-created Kicks - Collaborating with celebrities to create limited edition sneakers provides a unique selling point and attracts a wider target audience.
2. Limited Edition Merchandise - Offering a limited number of a product generates hype and encourages consumers to purchase faster, creating a sense of exclusivity.
3. Artistic Collaborations with Brands - Collaborating with artists and creatives can produce unique content that can draw attention and create buzz about a brand's products.
Industry Implications
1. Footwear - Partnering with celebrities to release limited edition sneakers increases brand awareness, attracting collectors and fashion-forward audiences.
2. Fashion - Limited edition merchandise creates a feeling of exclusivity and can attract a larger consumer base while increasing sales.
3. Art - Collaborating with a group of artists creates unique pieces that can embody both the brand and the artists and can be marketed to the brand's target audience.
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