adidas and Bob Marley Join on the SL 72 sneaker
Bob Marley's team works together with adidas to create a collaborative pair of the SL 72 sneaker model for the season. It is defined by its rig sole unit and it honors the cultural impact that his legacy has left for the community. The colorway celebrates his Rastafarian heritage as it features hues of green, red, and gold marked at the sole unit.
The upper is crafted from a blend of leather and suede for a premium touch and feel -- this also offers a textural contrast as well. Notably, his gold-scripted signature marks the side of the heel as a special touch of branding. At a closer look, there is a black-and-white image of Marley on the tongue.
Image Credit: adidas
The upper is crafted from a blend of leather and suede for a premium touch and feel -- this also offers a textural contrast as well. Notably, his gold-scripted signature marks the side of the heel as a special touch of branding. At a closer look, there is a black-and-white image of Marley on the tongue.
Image Credit: adidas
Trend Themes
1. Cultural-heritage Footwear - Footwear designs that draw inspiration from cultural icons and their heritage offer unique opportunities to celebrate and honor influential legacies.
2. Artist-branded Sneakers - Collaborations that feature artist-branded elements create collectible and high-demand sneaker models that resonate deeply with fans and collectors.
3. Material-contrasting Designs - Sneakers incorporating contrasting materials like leather and suede can provide a premium look and feel, enhancing consumer appeal through textural innovations.
Industry Implications
1. Sportswear - The sportswear industry can leverage collaborative sneaker models to merge athletic functionality with cultural and artistic significance.
2. Fashion - Fashion brands can explore the potential of artist-inspired designs to introduce unique, statement-making pieces into their collections.
3. Collectibles - The growing market for limited-edition collectibles sees increased value in sneakers that feature distinct branding and cultural references.
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