Chia Pet X Ice Spice Brings an 80s Sensation to a New Generation
Laura McQuarrie — November 25, 2023 — Pop Culture
References: stereogum
Ice Spice collaborated with Living Product and the official Chia Pet manufacturer to create a growable Chia Pet x Ice Spice terracotta planter in her likeness.
Top style icons have a signature look and Ice Spice's is best known for her curly copper hair. The Chia Pet x Ice Spice sees the rapper's recognizable mane grow day by day, and turn into living greenery. The Ice Spice planter also sports a pink zip-up and an eye-catching oversized accessory to convey her unmistakable style.
In a throwback to the 80s when Chia Pets reached peak popularity, this new launch is being supported with a retro commercial. This Chia Pet is set to introduce a new generation of fans to a viral sensation of a previous decade. This launch will also include influencer marketing across multiple platforms, just in time for the holiday season.
Top style icons have a signature look and Ice Spice's is best known for her curly copper hair. The Chia Pet x Ice Spice sees the rapper's recognizable mane grow day by day, and turn into living greenery. The Ice Spice planter also sports a pink zip-up and an eye-catching oversized accessory to convey her unmistakable style.
In a throwback to the 80s when Chia Pets reached peak popularity, this new launch is being supported with a retro commercial. This Chia Pet is set to introduce a new generation of fans to a viral sensation of a previous decade. This launch will also include influencer marketing across multiple platforms, just in time for the holiday season.
Trend Themes
1. Retro-inspired Chia Pet Planters - The collaboration between Ice Spice and Living Product brings a throwback to the 80s with growable rapper-themed terracotta planters.
2. Influencer Marketing for Chia Pet X Ice Spice - The launch of Chia Pet x Ice Spice will be supported by influencer marketing across multiple platforms to reach a new generation of fans.
3. Signature Style Chia Pet Planters - Ice Spice's distinctive look is captured in the Chia Pet x Ice Spice planter, featuring her recognizable curly copper hair and eye-catching fashion accessories.
Industry Implications
1. Home Decor - The Chia Pet x Ice Spice planters offer a unique and entertaining addition to the home decor market with their retro-inspired designs.
2. Fashion - The collaboration between Ice Spice and Living Product introduces a new line of Chia Pet planters that combine fashion and greenery in a fun and trendy way.
3. Advertising & Marketing - The launch of Chia Pet x Ice Spice includes a retro commercial and influencer marketing, showcasing innovative strategies to reach new audiences.
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