It might seem like there's no marketing necessary to sell puppy products - for who can resist adorable puppy dog eyes? However, companies selling canine products are getting increasingly creative with their marketing strategies. It seems a lot of brands are focusing on dogs' role as mans best friend; a privileged position, to say the least.
Companies know that pet owners are more than willing to treat their best friend, which is why there are a lot of more luxurious products on the market. For instance, the Pet Paradise Dog Course Campaign features pups lolling around in ecstasy, meanwhile Dogs&Drops; depicts your furry counterparts as Loofah-lovers. Of course, it's not just about getting your beloved pooch to look and feel good; it's also about keeping them happy and healthy. Indeed, there are a myriad of products and service that focus on keeping your pup in tip top shape, such as Project: Pet Slim Down.
15 Examples of Dog Product Marketing
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Divinely Happy Pup Ads
The Pet Paradise Dog Spa Course Campaign is Enthusiastically Endearing
13
Healthy Humanimal Ads
The Biocanina Pet Care Products Campaign is Bizarrely Adorable
12
Printed Pooch Packaging
Doggie Dazzle Branding Wraps Pup Products with their Fetching Faces
11
Bathing Hound Branding
Dogs & Drops Packaging Presents Loofah-Loving Pooches
10
Napoleon Complexed Puppies
The Pedigree 'Small Dog, Big World' Video Shows the Life of Tiny Pups
9
Canine Selfie Ads
The Champion Dog Food Campaign Parodies Social Media Portraits
8
Pooch-Saving Health Drinks
The ‘KOMBUCHADOG’ Drink Helps Rescue Dogs Find Homes
7
Doggie Diet Campaigns
Nestle Puria and Jenny Craig Develop 'Project: Pet Slim Down'
6
Hand-Shaped Tail Ads
The Curli Leash Campaign Shows Dogs Walking Themselves
5
Playful Puppy-Powered Contraptions
The Beneful Dog Goldberg Machine Gets Creatively Elaborate
4
Traveling Pooch Promotions
Virgin Australia's Loyalty Program Encourages Traveling with Pets
3
Canine Trash Can Ads
The Purina Dog Chow Campaign Promotes Healthier Food Consumption
2
Heartwarming Humanized Pet Campaigns
'Power of Together' Highlights the Close Human-Animal Bond
1
Fat-Free Dog Ads
The MasterDog Light Campaign Encourages Healthy and Active Pet Lives
Related Ideas
Freeze-Dried Dog Food Nuggets
Chrissy Teigen & John Legend Founded Pet Lifestyle Brand Kismet
Dog-Friendly Airlines
BARK Air is a First-of-Its-Kind Airline for Dogs
Pet-Safe Luxury Candles
Bougie Poochie Debuts a New Line of Conscientious Luxury Candle
Makeup-Themed Dog Toys
Rare Beauty Introduces Playful Dog Toys Inspired by Its Makeup
Playful Pet Accident Campaigns
IKEA Unveils the Don't Worry, You Can Afford It Campaign
Multi-Use Dog Beds
Lesure's Foldable Human Dog Bed Can Be Used Three Different Ways
Aesthetic-Driven Dog Toys
These Karim Rashid for Ubbi Dog Toys Come in Three Styles
Dog-ShapedLuxurious Monogram Bags
Louis Vuitton Presents the Pooch Bag Monogram and Kennel Trunk
Playful Billboard Campaigns
Dreamies Treats Unveil a Show-Stopping 3D Billboard Campaign
Demure Dog House Desks
The Dog Hut Desk by Liam de la Bedoyere Keeps Canines Close By
Dog-Centric Root Beer Campaigns
The 'MUG Root Beer Last Dog Standing' is Reprised
AI Dog Breed Identifiers
Dog Breed AI Can Identify Any Breed With a Single Photo
Sniffable Deodorant Billboards
Sure's Out-of-Home Campaigns Invites Passersby to Take a Whiff
Artful Doghouse Design Exhibitions
The Architecture for Dogs Exhibition Opens at ADI Design
Athlete-Backed Shoe Campaigns
Nike Released Awaken Your Madness with International Soccer Players
All-Terrain Inflatable Dog Beds
The OutTask JessiGo Outdogs AirPad Has a Multi-Layer Design
Summer-Forward Pet Collections
PetSmart's 'Arcadia Trail Collection' Targets Summer Adventures
Pet-Focused SUV Accessories
The Genesis X Dog Has an Electric Shower, Hairdryer and More
Pet-Accommodating Bed Frame Designs
Liam de la Bedoyere Designs the Wooden Dog Hut Bed
Charitable Pet Product Collections
IKEA Presents a Look at its Pet-Friendly Utsådd Collection
Health-Monitoring Pet Houses
The Hommew Pet House Has an Eight-in-One Design
Luxe Canine Fashion Fragrances
The Dolce & Gabbana Fefé Fragrance is Alcohol-Free
Minimalist Pet Accessory Collections
The NEIGHBORHOOD Dog Series is Stylishly Utilitarian
Adorable Pet Campaigns
Purina's Latest Contest Searches for 'Chief Snuggle Officers'
Gamified Pet Care Apps
Wiglo is a Virtual Pet That Mirrors a Real Pet
Colorful Dog Bed Collections
HAY Dogs and Holly Golightly Join Forces on New Designs
Detangling Pet Brushes
Tangle Teezer's Pet Teezer Brushes Help with Detangling and Deshedding
Humorous Mens Fragrance Campaigns
A New Axe Campaign Takes Sweetness to Absurd New Heights
Expansive Seasonal Pet Products
The Petco Merry Makings Holiday Collection is Packed with Options
Premium-Quality Pet Foods
Dr. Shiba Unveils the 'Kind Kibble' for Premium Pet Nutrition
Pet Shopping Networks
IKEA is Launching an Interactive Pet Shopping Network on TikTok Live
Dog-Friendly Dining Events
CESAR Restaurant Weekend Links Dogs & Owners to Pet-Friendly Eateries
Comfy Pet-Inspired Blankets
Foggy Dog Partners with Chappywrap on a Holiday Capsule
Contemporary Eco-Friendly Pet Accessories
Biting Edge Unveils Elevated Modern Pet Accessories
Personalized Pet Amenities
Fairmont Hotels & Resorts will Offer 'Pawsome Pampering Packages'
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
NBA-Themed Dog-Friendly Collections
Little Beast and NBA Join on a Special Collection
Sensory Cat Food Campaigns
WHISKAS' Purradise Imagines Worlds to Satisfy Every Type of Cat
Biobased Pet Care Collections
Mrs. Meyer's for Pets Meets the Rising Demand for Pet Care Solutions
Humorous Pet Furniture Campaigns
IKEA Playfully Presents its UTSÅDD Collection in a Campaign
Pet Brand Influencer Campaigns
Cult Food Science & Further Foods Boost Visibility of Noochies!
Premium Pet Care Collaborations
Cesar Millan Teams Up with Xcel Brands to Design a Pet Company
Empowering Self-Care Pizza Ads
Domino's New Ad Encourages Women to Give into Their Cravings
Celeb-Approved Pet Grooming Lines
Paris Hilton's Pet Grooming Line Marries Pet Care and Glamour
Dog-Focused QSR Campaigns
The Hot Dog on a Stick Dog Days of Summer Campaign Treats Pooches
Pet Diet-Protecting Resources
Can Dogs Eat It? Ensures Consumers Know Safe Foods for their Pets
Dog Matchmaker Platforms
Pegada Helps You Find Ideal Playmates or Breeding Matches for Your Dog
Cosmetics-Themed Dog Toys
e.l.f. Cosmetics' Pawer Grip Primer Dog Toy Supports Animal Welfare
Minimal Sustainable Pet Designs
Biting Edge Creates Beautiful Designs for Pets and Owners
Stylish Pet Pads
PUPIBOO's Pee Pads are Style-Conscious and Washable
Brainteasing Dog Toys
Kanoodle Dog Edition is as Mentally Stimulating as a Long Walk
Premium Canine Clothing
The Dog Face Brand Makes Stylish Dog Clothes, Jackets, and Accessories
Traveler-Focused Pet Hubs
Mars Unveils a New Pet-Focused Hub in Collaboration with TripAdvisor
Liquid Pet Supplements
Pet Honesty's Oil Supplement Toppers Enhance Pet Health with Every Meal
Premium Pet Care Capsules
PurrryPetLove.com Unveils an Expansive Collection of Pet Products
Pet-Inspired Hotel Services
Hotel X Has Expanded Its VIP (Very Important Pet) Program
Dog-Focused Meal Toppers
Italcol and Alpina Collaborate on New Dog Yogurt Treat for Canines
Dog-Targeted Hydration Packs
Slurps Features Three Distinct Organic Drinks for Dog Health
Festive Pet Biscuit Boxes
The Santa Paws Milk & Cookie Box Involves Dogs in Holiday Traditions
Dog-Friendly Cake Bites
Three Dog Bakery's Ultimate Celebration Cake Bites are Poppable
Data-Driven Dog Foods
Ollie's Foodback Loop Enhances Dog Health & Wellness
Holiday Pet Product Ranges
The PetSmart Merry & Bright Holiday Collection is Pet Parent-Approved
Creative Cancer Awareness Campaigns
F Cancer Debuts the 'Pick Up Your Poop' Campaign
Lab-Grown Pet Food
Chick Bites Offer an Alternative to Meat-Based Dog Foods
Globally Inspired Dog Meals
Restaurant Favorites Inspired Tiki Dog's Taste of the World Recipes
Hyper-Traceable Pet Foods
Goodlands Uses On-Pack QR Codes to Support Ingredient Transparency
Body-Positive Brand Campaigns
Dove's Super Bowl Ad Challenges Toxic Body Talk in Sports
Overnight Canine Daycares
Dogtopia Offers Doggie Daycare for Busy Dog Owners
Breed-Specific Puppy Pop-Ups
Royal Canin Café Frenchie Supports French Bulldog Owners
Loyalty-Focused Branded DNA Kits
MUG Root Beer Pokes Fun with Its Limited-Edition Dawg DNA Kits
Science-Backed Odor Removers
Fresh Wave Launched a Line for Pets, Fresh Wave Pet
Human-Friendly Dog Treats
It’s The Dog’s Treats are Made with Human-Grade Ingredients
Collaborative Dog-Focused Toys
BARK Launches a Stylish Pet Care Collection at Chewy Stores
App-Connected Dog Training Buttons
The 'iPupPee' Helps Pets Communicate with Owners
Personalized Pet-Inspired Ornaments
Crown & Paw Offer the Perfect Holiday Gift for Pet Lovers
Pet Parent Chocolate Products
The Harbor Sweets Be Pawsitive Collection Supports NEADS
Private Label Pet Products
Target The Cuddle Collab Features Over 180 Products
Dog-Centric Summer Menus
Triple O’s Launches Exclusive Pup Menu
Awareness-Boosting Animal Balloons
IAMS' Stuck Balloon Brings Attention to Pets' Weight Health
AI-Enhanced Pet Adoption Photos
The Personality Pics AI Tool Helps More Pets Find Forever Homes
Sensitivity-Focused Dog Lines
Cleo&Hooman Crafts Clean and Allergy-Conscious Pet Products
E-Commerce Advertising Solutions
Reddit is Enhancing its Reach with the New Dynamic Product Ads
Enriching Canine Lick Mats
The 'Feast Mat' Features a Dual-Sided Design to Keep Dogs Occupied
AI Pet Photography
Pet Lens AI Offers Professional Photos of Your Pet with AI Assistance
Cheeky Pet Insurance Campaigns
OnePack Plan by PetPartners is Hiring Pets for Various Positions
Stylish Slow Feeders
Dogged’s Slow Feeders are Practical, Modern, and Health-Focused
Sports-Inspired Digital Docuseries
Purina Pro Plan Partners with Michael Phelps & Others
Soothing Probiotic Dog Shampoos
LolaVie's Puppy Love Dog Shampoo Features Upcycled Ingredients
Expert-Led Dog Training Apps
Woofz is a leading dog-centric app for pet parents
Festive Pet Streaming Services
PetSmart's Home for the Pawlidays Keeps Dogs and Cats Entertained
Dog Food Topper Campaigns
Brutus Bone Broth Drops its 'Skip the Sauce Challenge'
Digital Canine Caretakers
PupFi Integrates Activity Tracking, Routine Management, and More
Pet Owner Medication Platforms
GoodRx for Pets Offers Savings for Owners
Sports-Themed Pet Products
The PetSmart Team USA Products Cheer on Athletes
AI Pet Care Platforms
Pet.buddy Offers AI Advice on Training, Care, and Product Recommendations
Elevated Pet Care Packaging
FURminator® Introduces the New Spill-Resistant Pet Shampoo Packaging
Pet-Equality Campaigns
Pet Ownership Rights Take Center Stage in Innovative Campaign
Haircare Brand Pet Products
The Paul Mitchell Pet Grooming Products Come Several Options
Own-Brand Pet Food Expansions
The Abound Pet Food Range is Being Expanded by Kroger
Festive Pet Letter Campaigns
Chewy Claus Accepts Holiday Wishes from Pets
Health-Focused Pet Lines
Petivity Smart Pet Care Places Emphasis on Pet Health This Holiday Season
Effortless Dog Grooming Products
Earth Rated Aims to Make Dog Grooming Easier for Pet Owners
Seasonal Pet-Friendly Menus
Okini Attracts Pet Parents to Its Patio with Dog-Friendly Refreshments
Targeted Pet Food Solutions
Open Farm Launches Premium Functional Dog Food Line
Boldly Designed Pet Accessories
Dusen Dusen Joins Little Beast on a New Collection
Pet Play-Centric Campaigns
Pet Valu Debuts the Multi-Faceted Playtime Campaign
Floral Brand Collabs
These Bouqs Collabs are Making Valentine’s Day Gifting Creative
Canine-Friendly Restaurant Menus
Café Villa Serves Up Dog Dinners and Non-Alcoholic Beers
Crash Test Dummy Dogs
DASH 1.0 and DUKE 3.0 by Sleepypod Enhance Pet Product Design & Safety
Frozen Pizza-Centered Campaigns
Dr. Oetker Debuts the Frozen Pizza Publicist Campaign
Dog-Friendly Canned Smoothies
Doothie is a Liquid Dog Food Supplement in a Can
Pet Parent Gift Boxes
Comfort Zone's Gift Box Celebrates the Positive Attributes of Cat Dads
Exclusive Pet-Themed Collections
Target Introduces its New Cuddle Collab Collection of Decor
Egg-Centric Dog Breakfasts
The Good Egg Pet Food Company Upcycles Human-Grade Eggs for Dogs
Dog-Friendly QSR Patties
A&W's Pup Patty is a Special Treat Made Just for Fido
Pumpkin Spice-Themed Dog Toys
BARK and Dunkin' Join Forces on a Charitable Project
AI Pet Photo Generators
Pawfoto Generates Realistic AI Pet Photos in Customizable Settings
Animal Welfare-Focused Wines
Top Dogs Wines Has Recently Launched in New York
Dog-Friendly Farmers Markets
Nutro Designed a Farmers Market for Dogs with Pet Behaviorists
Animal Adoption Platforms
Adopt Me Teaches Users About Animal Adoption and Responsible Pet Care
Canine Health-Focused Dietary Supplements
Ultimate Pet Nutrition Boasts the Nutra Thrive for Dogs
Pet-Themed Branding Initatives
Lyft and Animal Planet Promoted Puppy Bowl in February
Short Film-Inspired Ads
Apple’s New ‘The Underdogs’ Ad Features Various Apple Products
Engaging Pet-Stimulating Mats
LuvMyFido Debuts on the Pet Care Market with Stimulating Sniff Mats
Model-Launched Pet Brands
Tate & Taylor Boasts a Comprehensive Platform for Pet Owners
Pet-Pleasing Frozen Treats
Baboo Gelato Crafts Dairy-Free Frozen Treats for Dogs
Pet Product Takeback Services
PetSmart Unveils the New Sustainable Pet Product Takeback Programs
Pet Nutrition Lineups
Wellness Pet Company Debuts Wellness® CORE+™ and its New Dental Products
Animal-Focused GLP-1 Supplements
Better Choice Announces Partnership with Aimia Pet Health
Multi-Functional Pet Foods
Canidae® Introduces the All Life Stages Line with Affordable Pricing
Braided Canine Chews
These Chewable Sticks Help Support Dogs' Dental Health and Diet
Rapper-Endorsed Flame Stove Campaigns
Snoop Dogg Presents Solo Stove's Blunt Marketing Campaign
Pet Health Managers
Pet App Helps Track Health, Reminders, and Activities for Your Pets
All-Encompassing Dog Foods
Greenies Smart Essentials Supports Six Key Areas of Dogs' Health
Festive Dog Toys
These Toys Will Bring Holiday Cheer To Your Canine Companion
Pattern-Heavy Pet Collections
Bark & Graham™ Offers 250 Personalized Pet Products at Launch
Planet-Friendly Dog Foods
THE PACK's Wet Dog Food Nourishes with Plant-Based Proteins
Premium Kitten Nutrition Pouches
The Sheba Kitten Range Includes Two Options
Diner Breakfast Dog Foods
Fromm Family Foods' Diner Line Takes After Classic American Meals
Premium Dental Dog Chews
Ultimate Pet Nutrition Recently Launched Canine Fresh