The Curli Leash Campaign Shows Dogs Walking Themselves
Meghan Young — March 21, 2012 — Marketing
References: interone.de & ibelieveinadv
It's important for a dog to feel a sense of unchecked freedom from time to time and the Curli Leash campaign provides one way to allow for that without the fear of losing one's canine pal. Touted in its tag line as 'the leash with liberties,' it makes dogs feel as though they are walking themselves.
The Curli Leash campaign was conceived and executed by Interone, an ad agency based in Munich, Germany. It is comprised of three images, all of which have been cleverly manipulated to suggest the seemingly impossible: each dog's tail has been turned into a hand that holds the Curli Leash. This suggests that the dog really is walking himself.
Art directed by Christopher Grouls, the Curli Leash campaign is adorably liberating.
The Curli Leash campaign was conceived and executed by Interone, an ad agency based in Munich, Germany. It is comprised of three images, all of which have been cleverly manipulated to suggest the seemingly impossible: each dog's tail has been turned into a hand that holds the Curli Leash. This suggests that the dog really is walking himself.
Art directed by Christopher Grouls, the Curli Leash campaign is adorably liberating.
Trend Themes
1. Canine Liberation - Ad campaigns and products that offer dogs a sense of freedom and independence, while still keeping them safe, offer opportunities for disruption in the pet industry.
2. Creative Leash Design - Innovative leash designs that provide unconventional solutions to common problems present opportunities for disruption in the pet industry.
3. Animal-related Ad Campaigns - Campaigns that use clever and heartwarming images to promote products can bring attention to lesser-known companies and provide disruption in the advertising industry.
Industry Implications
1. Pet Industry - Innovative leash designs and products that cater to the needs of pets could disrupt the traditional pet industry.
2. Advertising Industry - Heartwarming and creative campaigns that promote products could disrupt the traditional advertising industry.
3. Creative Design Industry - Design firms that offer innovative approaches to product design, especially in the pet industry, can stand out and disrupt the industry.
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