The Pet Paradise Dog Spa Course Campaign is Enthusiastically Endearing
Meghan Young — June 19, 2012 — Marketing
References: ibelieveinadv
The smiles captured on the pups in the Pet Paradise Dog Spa Course ad campaign will give a person a similar feeling of warmth and happiness that they encounter when gazing upon a jubilant baby. Granted, the images have been clearly doctored, but the effect is not tarnished in the least. It is this sense of pure enjoyment that the campaign is relying on to reel onlookers in.
The Pet Paradise Dog Spa Course ad campaign was created by Monday, an ad agency based in Bangkok, Thailand. Art directed by Pakorn Inthachai, Trisith Arreevong and Wiboon Leepakpreeda with creative direction by Passapol Limpisirisan, the campaign shows just how much pet owners' dogs both big and small will appreciate being enrolled in this special course.
The Pet Paradise Dog Spa Course ad campaign was created by Monday, an ad agency based in Bangkok, Thailand. Art directed by Pakorn Inthachai, Trisith Arreevong and Wiboon Leepakpreeda with creative direction by Passapol Limpisirisan, the campaign shows just how much pet owners' dogs both big and small will appreciate being enrolled in this special course.
Trend Themes
1. Emotion-driven Advertising - Opportunities for disruptive innovation lie in creating emotionally appealing ad campaigns that evoke positive feelings in viewers.
2. Pet Spa Services - The demand for pet spa services is on the rise, presenting opportunities for innovative businesses offering specialized grooming and relaxation services for pets.
3. Creative Ad Campaigns - There is a growing trend in the advertising industry to create visually striking and creatively appealing campaigns that capture the attention of consumers.
Industry Implications
1. Advertising and Marketing - The advertising industry can benefit from embracing emotionally-driven campaigns that connect with consumers on a deeper level.
2. Pet Care and Services - The pet care industry can explore opportunities in providing specialized spa services and courses for pets, catering to the growing demand for pampering and relaxation for animals.
3. Creative Design and Photography - The creative design and photography industry can tap into the trend of visually stunning ad campaigns by offering innovative and eye-catching designs that help brands stand out in a crowded market.
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